Have you noticed a serious dip in the number of patients you’ve seen in the past year at your plastic surgery clinic?
When you speak to people at local events, do you often find that they’ve never heard of your business, or that they’ve already started working with another surgeon?
Or perhaps you’re starting your own clinic, and want to know how to make your mark in a new city.
Whatever the case, creating the perfect logo is an essential part of your branding strategy. But what does it take to dream up an effective, engaging, and creative one?
In this post, we’ll tell you everything you need to know about whipping up the perfect logo for your plastic surgery clinic. We’ll cover typography, how to choose the central image, and much more.
Avoid Looking Overdone
You’ve seen what can happen when someone takes things a little too far when it comes to plastic surgery.
You don’t want the logo of your plastic surgery clinic to look overdone, either. As with surgery itself, a few minor, natural touches are usually best.
Initially, you might think that to set your design apart from your competition, you need to think big. You may want to choose several different colors, create a detailed central image, and use a loopy, over-the-top font.
That’ll get their attention, right?
It certainly will. But like the socialite that just couldn’t say no to one more injectable, it will cause heads to turn for all the wrong reasons.
Stick to a maximum of two colors when it comes to your logo design.
Keep your font clean and simple, much like a traditional doctor’s office would. This helps you to communicate a sense of professionalism, and it will also make it much easier for you to resize your logo to fit on social media profiles, business cards, and in print ads.
This brings us to our next point…
Image Is Everything
As the owner of a plastic surgery clinic, you know all too well that, like it or not, looks matter.
The same goes for your logo.
It can be tough to select a central image that communicates exactly what you do, but doesn’t overwhelm or seriously lack creativity.
So, how can you make the right choice when it comes to your central image? As we’ve mentioned before, subtly is as important in logo design as it is in the results you give your patients.
For a little inspiration, take a look at the logo at the top of the Atlanta Face and Body facelift page. Dr. Whitaker has turned the ampersand (AKA the “&” symbol) into a smooth, elegant, and long-lined young woman. She’s even added two arms to help the retouched ampersand to strike a “look at me” pose!
In addition to the creative element, what especially works here is the sense of discretion in the design. You know that many of your patients work hard to keep people from figuring out they’ve had a few nips and tucks along the way.
This logo design could just as easily be for a relaxing day spa as it might be for a plastic surgery clinic.
Focus on the Font
Another way you can create a logo for your plastic surgery clinic that builds brand recognition?
By choosing the right font.
Of course, it goes without saying that readability is incredibly important here. However, it’s far from the only thing that matters.
These days, typography is just as important — if not more so — than the images and colors you choose to include in your logo.
It helps you to communicate the central message of your brand, but it also helps you to reach out to your niche market. For example, is your plastic surgery especially beloved for its mommy makeovers? If so, choose an easy-to-read, clear font that’s perfect for people who are constantly on-the-go.
Or maybe the bulk of your clientele are the well-heeled residents of your city, the names that always pop up in the “social events” section of your local paper. If so, you might want to choose a scripted, elegant font that calls to mind an invitation to a fancy dinner party.
Looking for a way to really take your typography over the top?
In today’s world, it’s very popular for businesses within all types of industries to have a bespoke, customized font created just for them. Not only is it a wonderful way to connect with local artists (and maybe drop off a few of your business cards in the process.)
It will also help to set your practice apart from your competitors, who are still using one of the most overused fonts of all time.
Have a Logo Consultation
Before anyone goes under the knife, you always meet with them for a consultation. In it, you discuss what they want to have done, manage their expectations, and identify any potential problems they might run into along the way.
You should do the same when it comes to your logo design.
While it might be easier to settle on the first design you create, we urge you to think bigger and better. Meet with your team, or even poll your followers on social media and decide between several designs.
If you don’t want to hire a professional to design your central image, you can even make it a contest, with the winner of the best design getting a cash prize or a discount for one of your best treatments.
Create the Perfect Logo for Your Plastic Surgery Clinic
Remember, when you’re creating the logo for your plastic surgery clinic, you need to keep it subtle, keep it readable, and keep it on brand.
Now that you’re ready to give your current logo a bit of a facelift, or to create a new design from scratch, where can you go to flex your design muscles?
Spend some time on our website and blog to access hundreds of articles that will help you to fine-tune your design and learn how to use your logo to market your clinic.
Then, when you’re ready, use our free online logo maker tool to create several different design options.
In the new year, give your logo — and your branding strategy — the makeover it needs.