How to Create the Perfect Logo for Your Plastic Surgery Clinic
Posted on January 12, 2018 by Logo Design Tips and Tricks
Have you noticed a serious dip in the number of patients you’ve seen in the past year at your plastic surgery clinic?
When you speak to people at local events, do you often find that they’ve never heard of your business, or that they’ve already started working with another surgeon?
Or perhaps you’re starting your own clinic, and want to know how to make your mark in a new city.
Whatever the case, creating the perfect logo is an essential part of your branding strategy. But what does it take to dream up an effective, engaging, and creative one?
In this post, we’ll tell you everything you need to know about whipping up the perfect logo for your plastic surgery clinic. We’ll cover typography, how to choose the central image, and much more.
Avoid Looking Overdone
You’ve seen what can happen when someone takes things a little too far when it comes to plastic surgery.
You don’t want the logo of your plastic surgery clinic to look overdone, either. As with surgery itself, a few minor, natural touches are usually best.
Initially, you might think that to set your design apart from your competition, you need to think big. You may want to choose several different colors, create a detailed central image, and use a loopy, over-the-top font.
That’ll get their attention, right?
It certainly will. But like the socialite that just couldn’t say no to one more injectable, it will cause heads to turn for all the wrong reasons.
Stick to a maximum of two colors when it comes to your logo design.
Keep your font clean and simple, much like a traditional doctor’s office would. This helps you to communicate a sense of professionalism, and it will also make it much easier for you to resize your logo to fit on social media profiles, business cards, and in print ads.
This brings us to our next point…
Image Is Everything
As the owner of a plastic surgery clinic, you know all too well that, like it or not, looks matter.
The same goes for your logo.
It can be tough to select a central image that communicates exactly what you do, but doesn’t overwhelm or seriously lack creativity.
So, how can you make the right choice when it comes to your central image? As we’ve mentioned before, subtly is as important in logo design as it is in the results you give your patients.
For a little inspiration, take a look at the logo at the top of the Atlanta Face and Body facelift page. Dr. Whitaker has turned the ampersand (AKA the “&” symbol) into a smooth, elegant, and long-lined young woman. She’s even added two arms to help the retouched ampersand to strike a “look at me” pose!
In addition to the creative element, what especially works here is the sense of discretion in the design. You know that many of your patients work hard to keep people from figuring out they’ve had a few nips and tucks along the way.
This logo design could just as easily be for a relaxing day spa as it might be for a plastic surgery clinic.
Focus on the Font
Another way you can create a logo for your plastic surgery clinic that builds brand recognition?
By choosing the right font.
Of course, it goes without saying that readability is incredibly important here. However, it’s far from the only thing that matters.
These days, typography is just as important — if not more so — than the images and colors you choose to include in your logo.
It helps you to communicate the central message of your brand, but it also helps you to reach out to your niche market. For example, is your plastic surgery especially beloved for its mommy makeovers? If so, choose an easy-to-read, clear font that’s perfect for people who are constantly on-the-go.
Or maybe the bulk of your clientele are the well-heeled residents of your city, the names that always pop up in the “social events” section of your local paper. If so, you might want to choose a scripted, elegant font that calls to mind an invitation to a fancy dinner party.
Looking for a way to really take your typography over the top?
In today’s world, it’s very popular for businesses within all types of industries to have a bespoke, customized font created just for them. Not only is it a wonderful way to connect with local artists (and maybe drop off a few of your business cards in the process.)
It will also help to set your practice apart from your competitors, who are still using one of the most overused fonts of all time.
Have a Logo Consultation
Before anyone goes under the knife, you always meet with them for a consultation. In it, you discuss what they want to have done, manage their expectations, and identify any potential problems they might run into along the way.
You should do the same when it comes to your logo design.
While it might be easier to settle on the first design you create, we urge you to think bigger and better. Meet with your team, or even poll your followers on social media and decide between several designs.
If you don’t want to hire a professional to design your central image, you can even make it a contest, with the winner of the best design getting a cash prize or a discount for one of your best treatments.
Create the Perfect Logo for Your Plastic Surgery Clinic
Remember, when you’re creating the logo for your plastic surgery clinic, you need to keep it subtle, keep it readable, and keep it on brand.
Now that you’re ready to give your current logo a bit of a facelift, or to create a new design from scratch, where can you go to flex your design muscles?
Spend some time on our website and blog to access hundreds of articles that will help you to fine-tune your design and learn how to use your logo to market your clinic.
Then, when you’re ready, use our free online logo maker tool to create several different design options.
In the new year, give your logo — and your branding strategy — the makeover it needs.
How A T-shirt Logo Design Can Help Advertise A Plastic Surgeon
Posted on November 24, 2017 by Logo Design Tips and Tricks
What if you could turn your clients into your best advertisements?
This may sound too good to be true. However, it is possible if you create a compelling T-shirt logo design.
Your satisfied patients will be happy to promote you by wearing an attractive shirt. This helps build your brand and instantly establishes your positive client relationships.
T-shirts are one of the most unexplored ways of advertising your plastic surgery practice.
What makes a good T-shirt logo design?
A good logo instantly advertises what you are best at. Plastic surgeons are best at transforming patients into their ideal selves.
Your logo may contain a cartoon woman admiring herself in the mirror. Or you may show an athletic woman sunbathing at the beach.
The exact design of the logo is up to you. The final design should be iconic and reassure prospective customers that plastic surgery will make them healthier and happier.
Make the logo large enough to see from a distance. However, leave room for any informational text you need on the t-shirt.
Statistically, most plastic surgery patients are female. You should offer shirts in colors such as pink, white, and light purple in order to appeal to women.
Now that you know what the shirt should look like, how will it help advertise your practice?
Create custom clothing for your staff as well as clients. This helps to give your staff a clean and uniform appearance when customers walk through the door.
Encourage employees to wear the custom t-shirt logo design on days such as “casual Friday” or at special events.
This helps prospective customers instantly identify your staff if they have any questions. Putting your contact information on the shirts also encourages new customers to contact you.
Consider giving t-shirts away for free instead of selling them. This helps your clients to feel like they are special and that they received added value.
This will prompt happy customers to wear the shirt and talk about their experiences. Prospective clients will be likelier to undergo things like weight loss surgery when they hear how well it went for someone else.
The main reason to create a good T-shirt logo design is to make sure people recognize your logo. Be sure to use this logo on your website, in your office, and in your more traditional advertisements.
A good logo creates a link between your business and prospective customers. Those seeing it on a shirt will remember things like your commercials and your billboards.
Ultimately, a good logo turns every person wearing it into a walking billboard. This is one of the most reliable ways of advertising your business.
The Bottom Line
It is difficult to advertise in a way that helps your business stand out. Good advertising is often very costly, too.
Designing and printing custom t-shirts costs relatively little. It provides an opportunity to enhance customer relationships and further your brand.
To begin creating a great T-shirt logo design, try visiting the Online LogoMaker today!
5 Trends to Keep in Mind When Designing a Beauty Logo
Posted on November 13, 2017 by Logo Design Tips and Tricks
Powerful logos speak messages to their audiences. What message does your company want to communicate?
As a beauty company, it’s likely you’ll want to hit on appeal and comfortability. Some of the most recognizable brands in this industry are so successful because they combine these two elements perfectly.
Think Olay, Avon, or Nivea. What do they have in common? They make their customers feel good about not only themselves but the brand itself.
When you can do this, you’re better able to gain customer loyalty.
Here are our 5 tips for creating a trendy beauty logo that will crush the game.
1. Use Modern, “Neat” Font
A logo’s font is easily one of its most recognizable elements. For a beauty brand, you’ll want to communicate cleanliness, modernity, and elegance.
We recommend using either a serif or sans-serif font that’s clean, clear, and easy to read. But, you don’t have to stick with the basics.
Look for one that will give you a contemporary edge. For instance, you can try ADAMCG Pro or Walkway Bold.
2. Color Me Pretty
Color is another highly noticeable feature that will make or break your logo. Fortunately, you have a lot of leeway for creativity.
The best color for you is really one that corresponds well with your company.
For instance, if you push towards bold and vibrant, go for electric red or pink.
Are you trying to be more of a “familiar face?” Light blue or green will do the trick.
As we all know, black is always in style.
3. Icon Mania (Maybe?)
If you want a logo with an icon or symbol, it must be completely relevant. You need to choose these images very carefully.
Some beauty companies use flowers as it’s a more feminine approach. That’s great if it works well with your brand, but if not, that’s okay, too.
Many of the top beauty brands ditch imagery for a neater look and feel. Avon and Neutrogena, for example, stick to a font that alone speaks volumes.
4. It’s All in the Name
Your business name should be the focus of your beauty logo. You should ensure that it sits at the logo’s center, and the rest is designed around it.
Because this looks fresher and more sophisticated. You don’t want other elements to overpower the name, either.
You can learn more about this by visiting Reflect’s website. As you’ll see, “Reflect” is front and center, and steals the show.
5. Beauty Logo Takeaway
The last tip we’ll leave you with is more of a general beauty branding tip. But, it’s too relevant not to mention.
Your beauty logo should mimic the idea your audience has of themselves. Beauty products allow us to express ourselves and show the world how we want to be seen.
Figure out how your audience wants to be perceived. Consider the archetype of your audience.
It will help showcase your design.
Let’s Wrap Things Up
Who knew such a small feature could carry such a heavy weight?
Luckily, you don’t have to be a pro to have an awesome beauty logo. You just need five minutes to kill and a desktop computer.
Our Online Logo Maker puts you in charge of your design.
Choose from many color palettes, font types, and more.
Get started today!
5 Luxury Spa Logo Ideas That Embody Serenity
Posted on October 11, 2017 by Logo Design Tips and Tricks
Opening your own spa is a dream come true. For years you have saved to create the exact ambiance you find to be the most soothing. But what about spa logo ideas?
If you haven’t yet, you need to give it some thought. A logo is a great way to unify the design of your business. It will communicate your brand values to every customer.
You can put it on your business cards, letterhead, receipt paper, and gift bags. In addition, some business owners will even blow it up and have it put on their spa wall.
But trying to create a logo that can embody the values of your business can be a bit difficult. There is an unlimited number of options when you are matching pictures with text so this may take some creative thought.
Keep reading to find out what kind of imagery you should use in your spa logo to create a soothing design that your customers will remember.
There is nothing more calming than the sound of the ocean washing waves ashore. The constant notes circulating as each swell crashes, eradicating more troubles from your mind.
This is why many people use the sound of waves to help them sleep.
Trees have an excellent shape to them. Since they are broader at the top it can be a great place to place some text.
Alternatively, you could have your text wrapping around the truck and give it an even more natural feel.
Try using an oak tree, their wide branches bring to mind a stability and strength that your customers will find comforting.
Depending on the vibe you want your spa to have, using fire as part of the design can create an extremely powerful product.
Fire is known to be a very cleansing element. It destroys so that things can be renewed. Using this strong symbol in your design suggests to your clients that they will leave transformed.
The concept of wind can also be used in your design. A great way to create the effect of a refreshing breeze is to use horizontal lines. This is the same idea used when an artist is trying to make it look like a car is speeding down the highway. They give the impression that something is in motion.
This movement, when used in spa logo ideas, can signify the change they will feel after leaving their appointment. This is a simple way to suggest to your customers that your business is a breath of fresh air.
For those spa owners that want to create a feminine design, choose a flower as the basis for your logo. The round shape will make creating balance very easy when you are adding in other aspects like text.
Serenity Spa uses a basic lotus flower design as the focal point for their logo. This sends the message that they value purity and perfection.
How to Bring Your Spa Logo Ideas to Life
Using the outdoors and nature is a great way to display the value of serenity in your brand. When a human feels like they are in contact with their environment it allows them to relax and feel more at home.
If you are ready to design a logo for your spa, check out Online Logo Maker. It is a great tool that is very easy to use so you can start representing your brand today.