Even if you avoid looking at the calendar, you know when it’s getting close to the holiday season. Whether it’s pumpkin spice or frosty snowflakes, it seems like every business jumps aboard the holiday train by adding seasonal design elements to their brand.

While holiday branding can help with your brand awareness, there’s a fine line between spreading joy and seasonal overkill.

Before you make the season part of your brand, read our short guide to seasonal products and branding.

Let Your Logo Say Happy Holidays

Your logo speaks volumes about your business and what message you strive to relay to customers. A logo reflects quality, professionalism, and gives the world insight into the culture you’re building at your company.

Using a holiday theme, give your logo a subtle change by using holiday color schemes in place of your usual palette. Have fun and embellish your logo with a pumpkin, snowman, or bright red holly berries.

Notice the word subtle—keep in mind the critical part your logo plays in your brand identity. You don’t want to change the logo so much your customers no longer recognize it. Have fun with a seasonal design but keep your company’s voice speaking over the din of pumpkins and Santa hats.

Speaking of seasons, don’t limit your business to only using seasonal design elements during the winter holidays. Take advantage of the range of seasons, including those specific to your industry.

Seasonal Designs and Social Media

Social media is the ideal platform to implement seasonal design elements.

You can update your Facebook cover photo with a temporary design inspired by holidays. Switch your usual Twitter header for a seasonal-inspired design with a cozy, inviting message. Greet customers who visit your various social media pages with seasonal imagery and messages.

Make things easy and use a Logo Scheduler Plugin to seamlessly update your logo across email and social media pages for the seasons.

If your company has a blog, post content appropriate for the season. For example, if your business promotes sustainability or you offer green products, write a post about decorating with eco-friendly holiday lighting.

Tie Your Brand in with the Season

When you think about seasonal design, you’ll notice familiar elements that everyone associates with a particular season or holiday.

Even if your brand doesn’t represent pumpkin spice or snowmen, you can find ways to tie your brand into the season.

For example, if you run a cleaning company, create a festive holiday theme on your Facebook page and promote how your services help busy people prepare for the holiday rush or the company party.

There’s no limit to how you can use seasonal design to promote brand awareness.

Ready to Use Seasonal Design in Your Brand?

We hope we’ve inspired you to add a little seasonal cheer to your brand by using touches of seasonal design.

Whether you make subtle changes to your logo, or go all out with seasonal images on your social pages, have fun with it!

If you’ve enjoyed reading this post, continue browsing our blog. You’ll find an array of articles interesting to small business and branding.

If you’ve ever wondered whether Instagram is worth putting your marketing efforts into, hold onto your hat. Instagram gets over 1 billion active users on the platform.

500 million of those users scroll through their feed daily.

Building your personal brand has never been so attainable. All your potential followers and customers are on this platform waiting for your influence.

Wondering how to build a brand on Instagram? Read the following tips and watch the likes roll in!

Create a Foundation of Authenticity

If your only reason for wanting to build a brand is money, good luck. On social media, followers can smell that from scrolls away.

You need to be authentic everywhere you show up on the internet. What does that mean?

It means not being afraid to be imperfect. It means showing the good with the bad. And, it means storytelling, not just pushing sales copy.

On Instagram, you have an amazing opportunity to show followers the story of your brand. Take them behind the scenes in your Insta Stories or interview happy customers in your Instagram Lives.

Filters and planned content are great and important. But, not more important than coming across authentically to your followers.

Use Strategic Posting

Did you know there are optimal times to post based on your audience?

If your target followers are stay-at-home-moms, then late morning posts are great. If your target followers are college students, evenings work well.

Then, make sure your content is based on a theme. The most successful Instagram brands use a theme to design their grids. That could mean using a checkerboard layout, white framing, or a puzzle feed.

You could also make your posts correspond with your branding colors. And remember, consistency in branding is key.

Promote Engagement by Engaging

Today’s followers don’t want to simply follow popular brands. They want to engage with brands that will engage with them back.

But, wait. What does engagement mean?

Engagement is any type of interaction on your Instagram account with users. It includes likes, shares, follows, direct messages, and comments. High engagement rates lead to higher conversions and higher sales.

To encourage engagement on your content, get involved. Respond to comments, like your followers’ posts, and share your followers’ relevant content.

Another convenient way to boost your likes is with purchased engagement from this service. Supplementing your engagement traffic with purchased likes maximizes your efforts.

Instagram has rolled out new beta testing pilots in some countries. In these tests, you can’t see the total number of likes on any post. So, the focus is more on other types of engagement, like comments.

Still Wondering How to Build a Brand on Instagram?

Instagram is a lucrative platform for businesses and brands. It’s where your target customers likely spend time. So, it’s where you should be, too.

If you’re wondering how to build a brand on Instagram, start with the tips above.

Then, learn more ways to boost your digital presence in the SEO section of our site!

A whopping 128 million adults — that’s how many Americans commute to work every day.

What’s more, their daily round-trip commute takes up almost an hour on average.

There’s also the fact that US motorists are driving more than ever — they drove some 3.22 trillion miles in 2017!

That’s a lot of time spent on the road, which gets even longer with all the horrible traffic.

All this has led to savvy business owners taking their advertising game to the road. After all, the roads are always filled with potential customers.

The use of auto decals is one such marketing strategy that smart business owners now use. You’ll see these branding tools plastered on company cars and even client’s vehicles.

Now the question is, how exactly do these branded decals work and benefit businesses? Why should you start using them for your own organization?

Keep reading, as we’ll answer all these questions and more!

Auto Decals Let You Advertise on the Go

Custom auto decals allow you to bring your ads wherever your vehicle goes. They transform your company cars into literal advertisements-on-wheels.

High-quality decals expose your brand — its name and what it stands for — to everyone who uses the same roads as your car. You can even spread the word about your business as your ads-on-wheels pass by pedestrians.

You Can Go Small or as Big as You Want

Decals are highly-customizable, so it’s easy to get them in the exact shape and size you desire. You can get downsized versions of your brand logo to place on smaller vehicles like scooters. You can also go for smaller car graphics if you only want the ads on your vehicle windows.

On the other end of the spectrum is a full car wrap, which gives you the most advertising impact. High-resolution graphics will make any vehicle stand out, resulting in increased brand awareness. Also, this gives you more space to talk about your brand and how it can fix their problems and address their needs.

Keep in mind that visuals are more interesting and attention-grabbing than plain text. For starters, the brain can process images up to 60,000 times faster than written words. By combining the two, you can make your car adverts more effective in spreading the word about your brand.

Decals Add a Safety Layer to Your Vehicle’s Glass Windows

While we do hope that you won’t become a victim of motor vehicle theft, they still happen at a rate of one every 42.2 seconds. Thieves can break your car windows and make away with the entire vehicle.

You can make your car safer and more secure by installing decals, which can help reinforce the glass. Even if the glass breaks, the decal material will help keep the glass shards together. This means a thief would take longer to get into your car and drive away in and with it.

Of course, you’d still need to get your car windows repaired after. As Multi-Glass Of Texas LLC notes, chipped or cracked windows can pose risks of injuries. But with a decal keeping broken shards together, you reduce these risks as you take your ride to the repair shop.

Amp Up Your Ads with Custom Car Decals

These are just some of the other benefits of getting auto decals, but they should be enough to show their worth. So, transform your car into a moving advert to increase brand awareness now! Plus, you’ll feel more at ease knowing that auto glass decals make your car a bit safer.

Ready for more effective marketing tips to spread the great news about your business? Then don’t forget to bookmark our site’s Blog page so you can keep checking back for more how-to guides like this!

With so many startups and short-lived businesses how do make your business successful. Standing out from the crowd is the key. You have to come up with new ideas, make a lasting impression and grab attention.

Domed labels can make your branded products stand out from your competitors’ products. Learn the best uses of domed labels here.

What Are Domed Labels?

Domed labels are urethane coated stickers. The coating is a clear raised surface that creates a 3-D effect.

The labels have a backing that covers an adhesive layer. The adhesive sticks to most sound surfaces.

Custom domed labels can be designed and printed in many shapes and colors. Custom artwork means these dome labels can match your logo and branding. They can also carry messages and other information.

Advantages of Domed Stickers

Domed labels stand out because of their 3-D effect. The domed surface creates a glossy look that makes an otherwise standard label, much more eye-catching.

The urethane coating protects the label making it much more durable than a basic paper or polyester label. The coating is protective. It’s soft, cushioning effect means it can withstand bumps and knocks.

As the label is resistant to UV rays it does not fade or yellow as quickly as conventional labels. The labels can be wiped to refresh them if dirt or dust covers them. The result of this protective coating is that the label underneath doesn’t scratch or wear as alternative labels do.

Scratches or even small dents don’t cause permanent damage to domed labels. The resin is self-healing after a little while.

1. Fridge Magnets

Domed labels are attractive looking and so can be used for promotional messaging. A domed label can be attached using the adhesive backing to a magnet. The result is a promotional fridge magnet.

Using your logo or promotional message, you can turn a domed label into a fridge magnet that will keep your brand in front of your customers. Fridge magnets have a long life and so you get excellent brand exposure very cost-effectively.

2. Pins

A domed label can be attached to a pin backing. The result is an attractive eye-catching pin. Use it to promote your brand or for identification.

A durable pin can be used to identify members of an organization, an award or commemorate an occasion. Pins are often sought after and the more eye-catching the better.

3. Medical and Hygiene

In environments where visibility and quality are important a domed label is especially appropriate. Medical applications are an example of this. They can be used to label medical equipment, drugs, and facilities.

The wipe-clean surface and durability communicate high standards and reliability. Where hygiene standards are important a domed label is perfect. They are excellent in washrooms, hospitals, and dental surgeries.

4. Electrical Appliances

Labels on electrical appliances often need to be attached to the appliance to label buttons or to give instructions for use. A domed label is a perfect solution. They are durable and so stay on the appliance throughout its life.

Electrical appliances are often designed to be aesthetically attractive. Consider the clean lines of a washing machine or audio-video equipment. Labels need to be in keeping with this appearance so domed labels are often used.

Labeling of buttons and user instructions are some of the common uses of domed labels. Many of these appliances will be cleaned from time to time with a damp cloth so labels need to be wipeable and durable.

When appliances are high tech the labels need to reflect this too. The 3-D effect is in keeping with this. The labels are also soft and pleasant to the touch making them ideal as covers for buttons.

5. Computer Equipment

High technology computer equipment needs labels that are in keeping. The glossy appearance goes well with shiny metal and glass equipment. The domed surface emphasizes the label underneath and so strongly communicates the brand or logo.

In premium products such as high technology products, a poor-quality label can undermine the brand. A domed label exudes quality, enhancing the perception of value.

6. Tools

Tools of various sorts require labels. These include safety instructions, operating instructions, branding, and logos. An adhesive domed label can fulfill these needs.

The durability of the labels means they can be used in dirty, dusty and even grimy environments. They can be easily cleaned along with the tools with no detriment to their appearance.

Tools sometimes take a great deal of rough treatment. Domed labels have a robust surface so that most bumps and knocks have little effect. The cushioning effect can be protective to some extent.

When tools are used in environments where there are chemicals that would damage conventional labels these labels can be damaged, cease to be legible and cease to be useful. Domed labels last longer, stay clear and legible and in fact continue to be attractive and eye-catching.

7. Door Buffer

Doors, cupboards, and drawers sometimes close noisily especially if they have automatic closures. The noise is unpleasant but noise also indicates that over time this might be damaging to the wooden door or drawer.

Domed stickers can reduce this noise and also the impact. Apply the self-adhesive sticker to the door or surround where the wood makes contact. The soft durable surface cushions the surface.

Furniture manufacturers and kitchen fitters can use these buffers to create a quality, quiet feel to door and drawer closers. It’s also a convenient and discrete place to put a logo for the manufacturer or contractor to brand their work.

8. Chopping Board Feet

A kitchen chopping board needs to be stable and steady when used for chopping food with a sharp knife. Placing domed stickers in four locations on the underside of a chopping board creates a stable base that won’t move. The slightly soft surface of the domed sticker provides a slight adherence to the countertop preventing the chopping board from moving.

9. Vehicles

Domed labels can be applied to the painted surfaces of motor vehicles of all sorts. They are an effective means of branding, post-production. This is something that dealerships will often want to do but without being detrimental to the massive investment in car design.

The labels appearance can replicate high gloss vehicle paint. They are also durable withstanding external weather conditions.

Stand Out

Use a domed label when you want to stand out from the crowd. They are a step above other labels. Chose domed labels for eye-catching quality and durability.

Check out our blog for more great branding ideas.