Two decades ago, the word didn’t even exist. Now podcasts make up some of the most popular online content around.

Podcasts exist on every topic, created by creators from every background. They’ve become another exciting new medium of the digital revolution.

But how do you start one?

It’s not as tough as you think. Here’s our quick guide on how to start a podcast.

Decide Your Subject

Podcasts can (and often do) have the feel of a casual chat, but you’ll still want to build your podcast around a core subject.

This subject gives your podcast structure. It’ll also help you come up with topics on a regular cycle. Your subject will naturally suggest these topics, and you can take suggestions from listeners who are interested in your subject, too.

This overarching subject makes it easier to market your podcast to a specific audience. Tags and other promotional tools will help your podcast reach the right audience on popular platforms.

Equip Yourself

Podcasting equipment is a broad topic, with set-ups ranging from little more than a smartphone to those costing thousands of dollars.

In a way, this is good news—it means you can start a podcast without much initial investment. You should do your best to hit what you consider acceptable production values, but don’t worry too much. Many podcasts develop over time, funneling success into improved podcast tools.

Of course, if you can set aside some initial funds for equipment, then that’s an excellent advantage that will help your podcast rise above some of its competitors.

Publish on a Platform

Podcasts are usually hosted on a range of popular platforms. This helps discoverability. You could host your podcast only on your site, but you’ll usually struggle to reach a wide audience if you do.

Spotify, iTunes, and even YouTube are all popular destinations for podcasts. Don’t stick to one platform, either. You’ll reach a wider audience if you hit all of the big names instead of just a few.

On these platforms, fans can follow, like, and review your podcast. With time, it should climb up the platform’s rankings and reach an even broader set of potential fans.

Brand It

Podcasts may sometimes have the feel of a friendly chat, but even the most casual popular podcasts put some serious thought into their branding.

If you’re podcasting for business purposes, then branding becomes even more important. You’ll need to make sure your podcast aligns with your larger business brand and communicates who you are as a company.

This applies even when your podcast is still new. Your podcast could snowball into sudden success. If it does, you’ll want to be sure it aligns with your wider marketing strategy.

Start a Podcast Today

You might have noticed that the barriers to entry for starting a podcast aren’t high at all—in fact, you could start a podcast today. Follow these tips and you’ll soon join the podcasting community.

Looking for new ways to elevate your brand? Check our blog often to see what’s new.

Are you hoping to grow your YouTube subscribers this year? There are plenty of ways to organically grow your YouTube following and were here to give you a few insights that can help you expand your audience on this platform.

If you want to start turning viewers into followers fast, keep reading. In this guide, we will give you some smart YouTuber hacks that can help you make the most of this incredibly popular platform.

Create a Content Schedule and Stick to it

A great way to create an engaged following on this platform is to create a content schedule that you consistently stick to. This is a great way to build a dedicated following that knows what to expect from your channel. This will also keep you more organized as you can create a filming schedule, an editing schedule, and a posting schedule.

You want to post content often in order to keep your subscribers engaged. This will encourage viewers to subscribe as they will want to be informed of when you post new content for them to enjoy.

Create Quality Videos

You need to make sure that your videos are of high quality in order to grow a significant following. You want to pay special attention to elements such as sound and lighting as these factors can be what separates an amateur YouTuber from a professional one. You also need to make sure your camera quality is up to par.

You want to make sure that if you are the host of your YouTube series that you are relaxed, professional, while still keeping some excited and fun energy. When having guests on your show make sure that they are comfortable on camera. If they are not, it will show and can make your videos appear unprofessional.

Try using this good mythical morning font for a trendy and modern text overlay for your amazing videos.

Promote Your YouTube Channel

A great way to grow your following on YouTube, especially when you’re first starting out, is to promote your videos or your channel as a whole. If you have a following on preexisting channels, such as your social media pages or an email newsletter then make sure to share your videos on these platforms and encourage your audience to subscribe to your page. You can also embed your images in blog posts and more.

Additionally, you can look at the analytics on platforms like Facebook to target your posts that include your YouTube videos to those within demographics that would be interested in your content. Additionally, you could work with influencers to promote your YouTube channel and grow your followers.

How to Get More YouTube Subscribers: Top Tips

If you’re trying to get more YouTube subscribers so that you can grow your online platform, try using the above tips and tricks to optimize your videos while expanding your audience.

Are you trying to create your own professional logo for your YouTube channel? If so, head to our site to get started.

You’ve probably heard the saying, “A picture is worth a thousand words.” And for many businesses, their logo is the most recognizable part of their brand identity. In fact, when you think about some of the most iconic brands in the world, one thing that may come to mind is their logo designs. 

Some of the top-ranked logos are Apple, Coco-Cola, Nike, and Mercedes-Benz.

When people see your brand logo, they automatically associate it with your products and services. That’s why designing a logo that will resonate with your target market is so important for building and maintaining a successful business.

In this blog post, we’ll explore the importance of a logo in brand marketing. Keep reading to learn more.

A Logo Grabs Attention

Human attention span is reducing. Currently, it’s at an all-time low of just eight seconds. You, therefore, have a very short time to convince someone to do something for you, whether it’s buying your product or service.

A logo design is one of the most effective ways to make a lasting impression that will help consumers remember your brand and differentiate it from competitors.

It doesn’t matter how many marketing strategies you have in place; if people can’t recognize what your company does at first glance, they’re not going to stick around long enough for anything else.

A logo can grab attention and make a lasting impression more quickly and easily than any other form of marketing. So, make a logo that potential customers will love.

Brand Logo Improves Visibility

A company’s logo is one of the first things people see, and it forms their perception of your brand. Having a recognizable and meaningful logo will help encourage customers to buy from you again. If someone is looking for a new shirt, they may see a shirt with a recognizable logo design and buy it because they know that the brand is reputable.

Brand Logos Are Memorable

A company’s logo should be easy to remember so customers can associate it with your business. Logo designs typically include letters or symbols that will help people recall who you are when they come across something related to your products or services. 

For example, Apple’s apple symbol is one of the most iconic images on earth.  It doesn’t matter how many times someone sees an apple; if there’s any association at all with this fruit, then chances are good that person will think about Apple products right away.

Consumer Loyalty

According to research, 85% of consumers are loyal to brands.

Ans it’s no secret that consumers are loyal to brands with recognizable logos. This is why creating an original logo design can be so beneficial for your company. 

For example, if someone sees your logo across the room, they will instantly recognize it as yours because of its uniqueness. As long as you keep designing high-quality products or providing great customer service, people will remember the brand and buy from them without hesitation in the future. 

This type of consumer loyalty translates into more sales revenue over time, leading to increased profits for your company.

Brand Recognition

The other reason branding experts recommend investing time and money into developing a professional logo is because it provides a sense of familiarity for the consumer. Most people are drawn to something that is aesthetically pleasing and conveys professionalism.

So, if they come across your logo after seeing many others, chances are they will not only remember you but also be more likely to purchase from you.

A Logo Helps With Rebranding

It’s important to note that your logo is not just for the current business you are in; it can also be used if you ever find yourself rebranding. If the needs of your company change and it no longer makes sense to stick with its initial branding strategy, a new logo will help put the public at ease when they see something drastically different than what was there previously.

A Logo Separates Competition

Logos are a company’s public face. They’re the first thing that people see, and some of them make it hard to forget. They come in all shapes, sizes, colors, fonts- whatever fits the brand best.

A logo should help you stand out among your competitors. Here are some logo design tips to help you stand out:

• Use a unique font that’s not widely used in your niche
• Include the company name prominently on the logo
• Create and use an icon or symbol for easy recognition

A simple, recognizable logo can make all of the difference when competing with companies that aren’t paying as much attention to their branding details.

A Logo Is Proof of Professionalism

There is no real business without a logo. By having one, people will know that your business is reliable and majorly professional. 

When a company is new, people may question their ability to do the job and hesitate to give them their money. A logo shows that someone has taken time and effort into creating something more than just words on paper or an image they found online. It displays how seriously you take your business – it’s all about trust.

A Logo Helps Keep Your Brand Consistent

Brand consistency is a powerful weapon. It’s also one of the most overlooked, and it is important to stay fresh. Brand consistency means that you need to have your logo on everything — from promotional items like mugs or t-shirts, all the way down to being in each email.

A logo can help with brand consistency. The more you have your logo in view, the higher chance people will remember it. A logo can make a brand feel relevant and trusted – something we all strive to do.

A Logo Creates an Emotional Connection

A logo creates an emotional connection between the consumer and the brand.

Think about the last time you made an impulse purchase. Chances are, it was because there’s some connection with the brand. Either they make a product similar to what you’re looking for and or that their branding style resonated with something interesting from your past, which reminded you of them.

Get a Brand Logo Today

The importance of branding has never been clearer than it is today when competition is fierce, and consumers have endless choices at their fingertips. A well-designed brand logo does much more than just look nice: it’s an essential tool that will help boost awareness about your products and services.

Keep reading our posts for more information.

Do you know how many times it takes for consumers to remember your logo? It takes at least 5-7 impressions for a person to remember your brand.

It takes many more impressions for your brand to be top of mind. Brand awareness is the strategy behind getting your brand in front of the right people at the right time.

You can use your logo as a key tool to increase brand awareness. Doing it well can increase trust and sales. Who doesn’t want to do that?

Are you ready to learn how to use your logo to drive brand awareness? Let’s get started!

1. Does Your Logo Match Your Brand?

The very first consideration for increasing brand awareness is understanding what your brand is. You then have to make sure your logo matches your brand.

You might be confused because you think that your logo is your brand. Nope. That’s not how it works.

Your brand is the emotional impact that you want to leave a person with after they interact with your company. It’s usually summed up in just a few words.

Your logo is the visual part of the brand. The colors, fonts, and other aspects of the design have to match the emotional impact of the brand.

If these things don’t match, then your brand and logo won’t have an impact on consumers. They’ll be confused about what you really stand for.

2. Provide Amazing Service

There’s a link between brand awareness and customer service. That’s because people always remember incredible customer service. They also remember really bad experiences.

If you train your customer service team to go above and beyond for every customer, your brand awareness will increase.

3. Be Consistent

You need to present your brand in a consistent manner. That means that you can’t have as many versions of your logo as the Oregon Ducks have football uniform combinations.

People will look at your logo for a split second at first. You want your logo to be recognizable immediately. If it’s not, then people will move on.

If your brand is consistent, people will associate your logo with the other places they’ve seen it. The more often that happens, the more likely they’ll remember it.

4. Be More Social

Do you have a YouTube channel? Your logo should be ready for prime time to increase brand awareness. There are a couple of ways to use your logo in your videos.

The first is to create a 5-second introduction for your YouTube videos. You can do a quick animated logo with music in the background. People will associate that intro with your brand and they’ll remember it.

You can also have a transparent version of your logo appear in one of the corners of your video. This increases brand awareness by having your logo appear in your entire video.

This is a good strategy for Facebook and Instagram because people watching your video might not be familiar with your company. They could scroll and miss something in your video. The logo lets them know that they’re in the right place.

5. Use SEO to Target Your Audience

People turn to search engines whenever they have a question or they need to find information quickly. You can position your brand to be found in search engines.

Putting your logo on your Google My Business page and other directory listings will increase brand recognition. When people search for local services, your brand could stand at the top of search listings.

Do you have trouble getting found in Google? According to The Web Detective, that’s because the sites that are ranked ahead of you have better website optimization.

You can also invest in a blog and create content that you know people are searching for. When that content is ranked in search engines, you can get traffic and increase brand awareness.

6. Create Promotional Products

Promotional products do an excellent job of increasing brand awareness. Think about the impact that a T-shirt with your logo has.

It is a consistent way to present your brand and it increases impressions. This is the case when you have your employees wear the same shirts on client calls.

You can also increase brand awareness by giving away promotional products to your clients. It shows that you appreciate them.  

7. Sell Your Values

That doesn’t mean you have to sell your soul or compromise your values. Quite the contrary. You should wear your values on your sleeve.

The problem that many companies have with this is that they aren’t clear on what their values are. It’s not enough to say that you and your team are decent people.

You have to stand for something and make that clear in your branding. You can take a stand for the environment by sourcing sustainable materials for your products.

Figure out what you value and make that part of your company’s brand.

Why is this important? About 64% of consumers say that shared values enhance brand trust. That trust turns into revenue for your business.

Create More Brand Awareness for More Business

You don’t have to have a huge marketing budget like the big brands to increase brand awareness. The helpful tips in this article show you how to improve brand awareness easily.

It starts by understanding what your brand is about and design a logo that aligns with your brand. You then need to be strategic about where you place it. The most important thing is to be consistent.

Be sure to check out the other articles on this site to help you improve your business.