As you build your company’s brand identity, you will find yourself looking for several ways to get ahead of the competition that you’re facing.

What aspects of branding can you use that they aren’t? Which avenues can you go down with your marketing to stand out above the rest?

One of the best ways is to design an animated logo for your business. Your logo will take action while everyone else’s stays put.

So, what are the different ways that you can use this to your advantage? Here are several ways you can use an animated logo to push your brand out to the world.

1. Trade Show Booths with Action

Imagine walking around at a local sales convention and coming across a sales booth that has an animated logo in the background. You would drop everything else to stop by that booth, right?

That’s the power that an animated logo can offer you. It gives off an advanced impression of your brand that can’t be matched.

Pair your animated logo with an interactive trade show booth and you’ll be the talk of the entire convention.

People will flock to your table to see what separates you from all the other companies in attendance. Then your products and services will seal the deal on why they should work with you!

2. Improve Brand Recall

Looking for ways to make your brand more recognizable to your prospects and clientele? What better way to do that than with a logo that has animation throughout it?

While all the other logos of the world are static and hold one position, your logo has action.

Customers will remember it as the logo with the running horse or the logo that winks at them anytime they see it.

No matter what the actual animation is, it will help people put a face to the name of the logo. If they meet you along with the logo, they’ll have it ingrained in their head that you are the face of that franchise.

3. A First Impression Unlike Any Other

Your company’s first impression to your prospects is of vital importance. If that first impression is negative, it can be hard to shake. In fact, it’s safe to say that prospects will never give your brand an ounce of attention ever again. Harsh, but true.

As such, you need something that will raise their eyebrows. Something that they don’t see every day. An element of your brand that they associate only the “big companies” like Coca-Cola and Sony to have: animated logos.

That’s right, ladies and gentlemen, an animated logo can create that kind of the first impression for your business.

Considering the fact that clients only give you a few seconds of their time as is, your animated logo will make it count. Then, they’ll be intrigued to learn more about what your business is and how it can help them.

4. A Story to Tell

Animated logos aren’t long. In fact, the shorter they are, the better. That said, there is a lot of storytelling you can do with those few precious seconds.

This gives you an opportunity to grow your brand within the logo itself. You can tell your company’s story and add layers to your overall brand identity in the client’s eyes.

For example, if you’re a clothing company whose mission is to design clothes with eco-friendly operations, that can easily be captured within the animated logo you have.

From then on, any client that sees it will immediately understand what separates your brand from the rest. They’ll understand that your clothes are designed with a greener Earth in mind. 

5. Show Emotions of Your Brand

The more personable your brand is in the client’s eyes, the more relatable that it becomes.

Gone are the days where companies have to abide by the professional suit and tie identity for their branding. Customers only want to work with the companies they understand.

You can capitalize on that with a logo that gives your brand emotion. Whether it’s a smiling face, a logo that gives a thumbs up, or anything else, it will create personability.

6. Sets a Professional Tone

Don’t get “emotion” confused with “unprofessional”. Your animated logo can create emotion and professionalism at the same time. If it achieves that, it becomes that much more unique for your branding.

Animated logos are commonly associated with top-notch brands. Think of the Intel jingle and animated logo that they use in all of their commercials or the Pepsi logo that fills up and bubbles like a freshly-poured soda.

You can add a professional element to your brand by merely having an animated logo in your repertoire.

7. Use for All Marketing Outlets

Any type of marketing that you use from this day forward can be capitalized on with your animated logo.

Pay for the animated logo to be designed once and have access to it in all your marketing material from this day forward. That means all commercials, social media videos, tweets, paid ads, etc. can end with your new logo.

Consider it the cherry on top of your sundae ice cream. It takes your marketing material from “good” to “great”. It brings a whole new layer of legitimacy to your brand.

Create Your Custom Animated Logo Today!

Now that you’ve seen all the different ways you can thrive with an animated logo, it’s time to get yours created.

Try to figure out different options for your animation and how you can best deliver on the brand you’re trying to convey.

Be sure to browse our website for more articles relating to marketing advice, as well as other helpful topics.

Even if you avoid looking at the calendar, you know when it’s getting close to the holiday season. Whether it’s pumpkin spice or frosty snowflakes, it seems like every business jumps aboard the holiday train by adding seasonal design elements to their brand.

While holiday branding can help with your brand awareness, there’s a fine line between spreading joy and seasonal overkill.

Before you make the season part of your brand, read our short guide to seasonal products and branding.

Let Your Logo Say Happy Holidays

Your logo speaks volumes about your business and what message you strive to relay to customers. A logo reflects quality, professionalism, and gives the world insight into the culture you’re building at your company.

Using a holiday theme, give your logo a subtle change by using holiday color schemes in place of your usual palette. Have fun and embellish your logo with a pumpkin, snowman, or bright red holly berries.

Notice the word subtle—keep in mind the critical part your logo plays in your brand identity. You don’t want to change the logo so much your customers no longer recognize it. Have fun with a seasonal design but keep your company’s voice speaking over the din of pumpkins and Santa hats.

Speaking of seasons, don’t limit your business to only using seasonal design elements during the winter holidays. Take advantage of the range of seasons, including those specific to your industry.

Seasonal Designs and Social Media

Social media is the ideal platform to implement seasonal design elements.

You can update your Facebook cover photo with a temporary design inspired by holidays. Switch your usual Twitter header for a seasonal-inspired design with a cozy, inviting message. Greet customers who visit your various social media pages with seasonal imagery and messages.

Make things easy and use a Logo Scheduler Plugin to seamlessly update your logo across email and social media pages for the seasons.

If your company has a blog, post content appropriate for the season. For example, if your business promotes sustainability or you offer green products, write a post about decorating with eco-friendly holiday lighting.

Tie Your Brand in with the Season

When you think about seasonal design, you’ll notice familiar elements that everyone associates with a particular season or holiday.

Even if your brand doesn’t represent pumpkin spice or snowmen, you can find ways to tie your brand into the season.

For example, if you run a cleaning company, create a festive holiday theme on your Facebook page and promote how your services help busy people prepare for the holiday rush or the company party.

There’s no limit to how you can use seasonal design to promote brand awareness.

Ready to Use Seasonal Design in Your Brand?

We hope we’ve inspired you to add a little seasonal cheer to your brand by using touches of seasonal design.

Whether you make subtle changes to your logo, or go all out with seasonal images on your social pages, have fun with it!

If you’ve enjoyed reading this post, continue browsing our blog. You’ll find an array of articles interesting to small business and branding.

If you’ve ever wondered whether Instagram is worth putting your marketing efforts into, hold onto your hat. Instagram gets over 1 billion active users on the platform.

500 million of those users scroll through their feed daily.

Building your personal brand has never been so attainable. All your potential followers and customers are on this platform waiting for your influence.

Wondering how to build a brand on Instagram? Read the following tips and watch the likes roll in!

Create a Foundation of Authenticity

If your only reason for wanting to build a brand is money, good luck. On social media, followers can smell that from scrolls away.

You need to be authentic everywhere you show up on the internet. What does that mean?

It means not being afraid to be imperfect. It means showing the good with the bad. And, it means storytelling, not just pushing sales copy.

On Instagram, you have an amazing opportunity to show followers the story of your brand. Take them behind the scenes in your Insta Stories or interview happy customers in your Instagram Lives.

Filters and planned content are great and important. But, not more important than coming across authentically to your followers.

Use Strategic Posting

Did you know there are optimal times to post based on your audience?

If your target followers are stay-at-home-moms, then late morning posts are great. If your target followers are college students, evenings work well.

Then, make sure your content is based on a theme. The most successful Instagram brands use a theme to design their grids. That could mean using a checkerboard layout, white framing, or a puzzle feed.

You could also make your posts correspond with your branding colors. And remember, consistency in branding is key.

Promote Engagement by Engaging

Today’s followers don’t want to simply follow popular brands. They want to engage with brands that will engage with them back.

But, wait. What does engagement mean?

Engagement is any type of interaction on your Instagram account with users. It includes likes, shares, follows, direct messages, and comments. High engagement rates lead to higher conversions and higher sales.

To encourage engagement on your content, get involved. Respond to comments, like your followers’ posts, and share your followers’ relevant content.

Another convenient way to boost your likes is with purchased engagement from this service. Supplementing your engagement traffic with purchased likes maximizes your efforts.

Instagram has rolled out new beta testing pilots in some countries. In these tests, you can’t see the total number of likes on any post. So, the focus is more on other types of engagement, like comments.

Still Wondering How to Build a Brand on Instagram?

Instagram is a lucrative platform for businesses and brands. It’s where your target customers likely spend time. So, it’s where you should be, too.

If you’re wondering how to build a brand on Instagram, start with the tips above.

Then, learn more ways to boost your digital presence in the SEO section of our site!

A whopping 128 million adults — that’s how many Americans commute to work every day.

What’s more, their daily round-trip commute takes up almost an hour on average.

There’s also the fact that US motorists are driving more than ever — they drove some 3.22 trillion miles in 2017!

That’s a lot of time spent on the road, which gets even longer with all the horrible traffic.

All this has led to savvy business owners taking their advertising game to the road. After all, the roads are always filled with potential customers.

The use of auto decals is one such marketing strategy that smart business owners now use. You’ll see these branding tools plastered on company cars and even client’s vehicles.

Now the question is, how exactly do these branded decals work and benefit businesses? Why should you start using them for your own organization?

Keep reading, as we’ll answer all these questions and more!

Auto Decals Let You Advertise on the Go

Custom auto decals allow you to bring your ads wherever your vehicle goes. They transform your company cars into literal advertisements-on-wheels.

High-quality decals expose your brand — its name and what it stands for — to everyone who uses the same roads as your car. You can even spread the word about your business as your ads-on-wheels pass by pedestrians.

You Can Go Small or as Big as You Want

Decals are highly-customizable, so it’s easy to get them in the exact shape and size you desire. You can get downsized versions of your brand logo to place on smaller vehicles like scooters. You can also go for smaller car graphics if you only want the ads on your vehicle windows.

On the other end of the spectrum is a full car wrap, which gives you the most advertising impact. High-resolution graphics will make any vehicle stand out, resulting in increased brand awareness. Also, this gives you more space to talk about your brand and how it can fix their problems and address their needs.

Keep in mind that visuals are more interesting and attention-grabbing than plain text. For starters, the brain can process images up to 60,000 times faster than written words. By combining the two, you can make your car adverts more effective in spreading the word about your brand.

Decals Add a Safety Layer to Your Vehicle’s Glass Windows

While we do hope that you won’t become a victim of motor vehicle theft, they still happen at a rate of one every 42.2 seconds. Thieves can break your car windows and make away with the entire vehicle.

You can make your car safer and more secure by installing decals, which can help reinforce the glass. Even if the glass breaks, the decal material will help keep the glass shards together. This means a thief would take longer to get into your car and drive away in and with it.

Of course, you’d still need to get your car windows repaired after. As Multi-Glass Of Texas LLC notes, chipped or cracked windows can pose risks of injuries. But with a decal keeping broken shards together, you reduce these risks as you take your ride to the repair shop.

Amp Up Your Ads with Custom Car Decals

These are just some of the other benefits of getting auto decals, but they should be enough to show their worth. So, transform your car into a moving advert to increase brand awareness now! Plus, you’ll feel more at ease knowing that auto glass decals make your car a bit safer.

Ready for more effective marketing tips to spread the great news about your business? Then don’t forget to bookmark our site’s Blog page so you can keep checking back for more how-to guides like this!