Companies spend billions of dollars each year to get people to buy their products. If you’re starting a business and want to start getting sales, you have to be able to compete with the businesses in your industry.

Having a great logo is part of being memorable so you can get a foothold in the industry of your choice.

Learning business logo design tips can help you get the leg up that you need. Continue reading this article to learn logo design tips that can help you get started.

Why Is Logo Design Important?

If you consider skimping on logo design, this is an absolute mistake. Your logo goes everywhere from your business card, letterhead to billboards.

A less than impressive logo can hurt your brand.

1. Images Are a Must

Images communicate quickly. When people see your logo, you want people to have an immediate and clear thought.

You shouldn’t use photographs as images. Photographs aren’t vector, which means they won’t produce the high-quality results you need with every application. They might look good on your website, but they won’t look great when they’re on a billboard.

2. Empty Space Is Your Friend

Don’t try to pack everything you can into a logo. Don’t think that empty space is failing to try. Empty space can be the most effective way to get attention for your business’ brand.

Empty space can highlight your creativity and keep it simple, so people remember it easier, and you can even high a hidden meaning within your negative space.

Well planned out negative space can do more good than the rest of your logo in some cases.

3. Using Shapes Wisely

Using shapes at random might not get the results you want, but if you plan it out, you can make a major impact. Here are some examples of how shapes come across to people.

• Circles make people think of community and connectedness
• Curves are feminine and sexy
• Squares and rectangles make people think of your business as stable

As you can see, depending on your industry, the shape you want to pick is very different. If you’re an attorney trying to convey that you will get the job done, a rectangle or square might be the best option. On the other hand, if you’re a women’s clothing company, you might consider a design with curves.

4. Make Your Colors Work for You

One of the best logo design tips and tricks is making colors work for you. Using different colors or different shades of color can be very eye-catching and appealing when well thought out.

Think about how you’ll use the color, look at a color wheel, start with one color, and work your way up from there.

Business Logo Design Tips for the Win

Now you know some important business logo design tips. Whether you implement them yourself or if you use a team of professionals to help, you now know what a good logo looks like when you see it.

Do you want to learn more about logo design? Continue through the blog for more.

Creating your business logo is an important step in becoming a legitimate business. 

If you’ve never designed a logo before, it can seem a bit daunting. How do you make one that expresses your business and builds brand loyalty?

Excellent business logo design is effective in representing you and your business. Fortunately, if you avoid certain pitfalls, it can be simple to create an effective logo.

How to Avoid Business Logo Design Mistakes

Your logo is going to show up on your website, letterhead, and paystubs. Look for a hassle-free pay stub generator to make life easier.

Here are 5 things to avoid.

Mistake 1: Choosing the Wrong Color

Colors for logos help show personality. You’ll want to choose ones that help create an emotional connection between the viewer and your company. Color creates meaning for logos.

Avoid using too many different colors, conflicting shades, and placing colors over backgrounds that make it hard to see. Stick to warm or cool tones. Don’t put them together.

Mistake 2: Picking an Inappropriate Font

Some try too hard to stand out from the pack when thinking about ideas for designs, but this can backfire.

You want to be unique, but you don’t want to be off-putting. Avoid putting two business logo fonts that don’t go together in your design.

Don’t use all capital letters with calligraphy. Keep it simple and pick a font that matches the tone of your business.

Mistake 3: Making it Similar to Others

It is important not to go so far from the norm that you leave people scratching their heads, but you’ve also got to ensure your logo doesn’t look like a rip off of another business.

Budget in the time to research other logos in your field to make sure what you’re thinking of hasn’t already been used before. It could be an innocent mistake, but it will hurt your credibility and possibly bring legal trouble if you copy another logo.

Mistake 4: Letters Overlapping

Something you should avoid is having the letters in your logo overlap or touch each other. 

You might think that it looks cool, but unless you’re only using one or two letters, it can make it very hard to read.

Mistake 5: Making Your Logo Too Complicated

You don’t want your logo to be too busy. Sometimes people have a tendency to go all out in order to stand out. You don’t have to go crazy to make an impression.

Avoid overly loud colors and hard to read fonts. Don’t try and jam in more information than people can easily absorb. A little goes a long way here. Keep it simple and easy to read.

Get Started

Keep these 5 mistakes in mind and avoid them as you’re creating a logo for your business. If you keep it simple while communicating your uniqueness, you should be in great shape to make an effective design.

Effective business logo design makes a huge difference. Get going today on making a logo that represents what makes your company stand out from the rest. 

It’s not unusual to refer to a well-known and highly recognizable logo as iconic. For example, Apple, McDonald’s, and IBM all have rather iconic logos.

This can lead some to believe that logos and icons are interchangeable. That’s not the case though.

There is a difference between an icon and a logo. We’ll bring to light the distinction. 

The Logo

A logo represents a business or organization. We mentioned above the logos for Apple, IBM, and McDonald’s. When you see these logos you immediately think of these companies.

Sometimes a logo is very straightforward; such as Apple’s. There’s no guesswork behind what the logo stands for. 

Other times, a logo may be more abstract. Take the Nike “swoosh.”

This simple but unique shape conveys movement and speed. There is zero mention of the company’s name, yet everyone knows the “swoosh” stands for Nike. It’s a graphic summary of their brand.

This sort of simplicity, versatility, and timelessness makes for an extremely successful logo. 

A logo can be any shape, color, or dimension – though designers are aware of the psychology of color and shape when creating logos. A logo, rather than an icon, is what would be presented on a large banner, custom medals or drinking glasses, or a tattoo.

It’s a form of advertising, while an icon is not. But there are other differences as well.  

The Icon

Icons have, for centuries, been utilized to visually represent concepts or actions. They serve to bridge the gap between abstract and practical.

This continues to be their job today. 

In the simplest of terms, an icon is a graphical representation that summarizes an operation and relays it to the user. This is one of the ways it differs from a logo. It represents an action.

For example, the Facebook “like” icon allows a person to quickly denote their approval of a post without having to respond with words.

The Technical Element

Logo and icon design are also different from one another in that icon design is influenced by technical dimensions.

Since icons are most commonly used in apps and are a major element in UI/UX interface, they must also abide by the restrictions of the systems that will display them. While there aren’t shape requirements, if it’s used for an organization, it should fit into a square. Think of the iTunes icon.

On other occasions, an icon is used in responsive web design to help visitors navigate sites. You’re probably familiar with the three lines at the top of a website’s navigation bar. This is called a hamburger icon – since it looks vaguely like a hamburger. But it also looks like a list and it serves as a menu.

Now You Know the Difference Between Icon and Logo

It’s true that some logos use an icon to distinguish them from others. For the most part, however, the difference between icon and logo is what each represents, as well as the technical aspects.

At the end of the day, you want each to be simple, effective, and recognizable.

And for more great articles about logos and marketing, keep checking back with us!

Business ownership in the United States has skyrocketed over the last 10 years and now, there are roughly 30.2 million in operation. With all of those businesses comes a lot of logos and other branding elements which is the topic of our post today.

If you’re just starting your company or are looking to give it a refresh, you’ve likely pondered on logo design costs. For those of you that are unsure of what you should pay for a logo or how you can save money on their design, keep reading.

Below, we share some estimates and tips that can help you save big on outstanding logos.

Logo Design Costs

The costs associated with designing a logo will vary. Key elements that will affect cost include the complexity of the logo, whether or not color is used and the rate of your professional.

As a general rage, logo design costs generally go from $150 to $250. At that price, logos should have some handcrafted elements to them as opposed to being fully software generated by logo creation software which we’ll talk more about in a second.

How to Bring Down the Cost of Your Image

If $150 to $250 sounds outside of your range, you do have some options to bring that figure down. Here are three suggestions:

1. Hire a Fresh-Faced Professional

Professional logo designers that are just getting started selling their services may be willing to offer a discount to build their portfolio. Understand that the products you receive from new professionals may not be as high quality as what you’d get from a seasoned pro.

That being said, the savings may be worth the difference.

2. Ask for a Discount From a Seasoned Professional

There’s an adage that says “You never know unless you ask.” With that in mind, feel free to ask a professional you like for a lower price. Depending on what their workload looks like, they may be willing to cut you a deal.

3. Design Your Own Logo

We get that most people reading this post aren’t confident designers. With all of the “make logo online quickly” software that’s available today though, you don’t have to be.

Choose from one of the several logo design suites that you can access from your web browser and give designing your company’s branding a go. Sure, your logo won’t look as unique as if you had a professional designer do it. If money is your primary consideration however, you will save a lot on logo design costs.

Logo Design Costs Fluctuate so Pull Cost-Saving Levers When Needed

The great thing about logo design costs is that, based on your budgetary needs, you can pull levers that will help you save a lot of money. Use the advice we’ve shared to customize your logo design pricing and we think you’ll find that what you end up paying will be more than fair for the product you receive.

Our team wishes you the best of luck on your graphic design journey and welcomes you to check out more of the newest content on our blog for additional tips!