Are you in the process of starting a new business? If so, you’ll want to create a visual symbol that makes your brand immediately recognizable to customers and sets you apart from your competition. A high-quality logo can help you accomplish that.

Unclear about what goes into a good logo design? Not sure what trends to chase, or what you should include or exclude to create a  great one? We’re here to help!

In this article, we’re covering 2020 logo trends and best practices you should know. So you can create a logo that’s fresh yet familiar and makes people want to engage with your brand.

2020 Logo Design Trends, 5 to Keep an Eye On

Need some fresh inspiration to create your business’s logo? Here are 5 major trends that can help you start off on the right foot.

Simplicity is King

One of the longest-running trends in logo design is simplicity. That’s because simplicity is impactful. Customers are much more likely to remember something simple and clear than a cluttered visual that’s hard to comprehend.

Simple logos are also a lot more scalable. The more visual elements you add to a logo, the harder it is to discern once it’s presented on a different platform in a different size.

One way to embrace minimalism and simplicity in your design is by incorporating simple geometric shapes. Lines, squares, dots, and curves can make a design feel cleaner, clearer, and simpler. They can also provide an often-needed balance to your design.

Animation

One of the newest trends in logo design is animation. It adds a layer of whimsy to any design and can make a brand seem friendlier and more easy-going. To take it a step further, add a cartoon-style layer to the logo to up the whimsy and playfulness of your brand.

Retro is Back

Retro style logos are officially back in 2020. That means retro patterns, color schemes, and fonts. These style elements can give your brand a laidback and approachable vibe.

Specific Colors

This year we’ll also see a number of brands incorporating specific shades of color into their brand. One trending color will be mustard, which has already been popping up in a variety of fashion and design company logos.

That’s because mustard is a warm color that denotes maturity and sophistication in a friendly way. It’s also an effective alternative to gold for any brands looking for a higher-end logo.

Mint will also play a more prominent part in logos come 2020. Mint can help your brand feel more uplifting and fresher with its soft green hue. It’s also versatile. It’s fresh and fun nature makes it great for a variety of brands, including health and wellness, lifestyle, and home.

Lilac, while already popular, will continue to be a trending color in 2020 as well.

Responsive Design

UX design is on everyone’s mind now when it comes to design. This emphasis on user-friendly, functional design will most likely extend to logos. Responsive logos reflect how advanced a company is within the digital space and make branded experiences clear and clean regardless of platform or device. By creating a responsive logo, you can guarantee that your brand always looks polished and professional.

Ready to Create Your Logo?

Creating a visual representation of your brand can seem tricky and complicated. But it doesn’t have to be. By checking out these 2020 logo trends, you can get the inspiration you need to create a dream logo with ease.

Did you find the tips and trends in this article helpful? Need more advice? Check out the rest of our website for more insights.

Did you know that 85% of consumers buy from a certain brand because of the colors used in their marketing materials?

So, if you were thinking of using your favorite color for your logo, think again, as that might not be the best strategy.

Keep reading as we go through the meaning of some of the most commonly used colors in marketing and other tips that’ll be useful for creating your logo. By the end, you’ll have all the tools you need to pick the best colors for a logo!

1. Blue

Blue invokes calmness and confidence. It makes the brand look intelligent, safe and trustworthy. If you want your logo to look professional as can be, this is your color.

Popular for: IT and healthcare

Not so popular for: Food and fashion

2. Red

We all know that red is the color of passion and seduction. This color is often used by marketers because it creates a sense of urgency in the consumer, which many times leads to sales.

Popular for: Sports and food

Not so popular for: Transportation services and baby products

3. Green

As environmental awareness grows, so does the usage of green by brands. This color represents nature, peace, and freshness, and it’s definitely the one to choose if you want to create an eco-friendly brand.

Popular for: Health brands and energy

Not so popular for: Car brands and fashion

4. Orange

If you want your brand to have a friendly image, you should make orange your logo’s main color. It symbolizes energy and boldness, and it’s the ideal one if you want to appeal to young people.

Popular for: Food and entertainment

Not so popular for: Finance and fashion

6. Yellow

Finally, yellow is a very optimistic color, so it’s the way to go if you want to create a joyful, warm image of your brand. This color is also very celebratory and action-oriented.

Popular for: Entertainment and food

Not so popular for: IT and fashion

Choosing the Best Colors for a Logo: Two Extra Tips

As you can see, there are entire definitions behind each color, and that’s something you can’t ignore when designing a logo. But there are other tips you can use in the process:

• Don’t stick to one color

Choosing a palette will give you a lot more freedom when creating other visual pieces. If you’re not sure what other tones go with your main one, simply generate a color palette from images that are connected to your brand.

• Experiment, experiment, experiment

Even if the first logo you come up with looks good, try it out in other colors. This way you can also show your different creations to other people and ask for their opinion. Remember, many heads think better than one!

• Keep it balanced

Too many strong colors and your logo will be overwhelming. Too many neutral ones and no one will notice it. The secret is in finding a balance between the two.

So, What Color Will It Be?

Don’t worry – you don’t have to make the decision right away. But now you are well-equipped to choose the best colors for a logo, so get thinking!

If you’d like to read more articles on how to create the perfect logo, make sure to keep exploring our blog.

When you think about health and safety, what do you think of?

You probably think of that warm and cozy feeling of security. You feel protected. Like a guardian angel is watching over you.

So how do you convey this message in your health and safety logo when trying to bring in new clients for your training business? You want quality.

Keep reading, we’ve got three tips to take your logo from “ugh” to “ugh-mazing”.

Your Health and Safety Logo

Shape up

When you think of health and safety logs, you may think of crosses.

The most famous example of this is the Red Cross.

You have also seen a similar looking green cross. The difference is the green cross is a universal sign for life and represents professional healthcare and the red cross is copyright-protected. So you cannot use the red cross without permission.

The International Standards Organization recommends using a white cross on a green background to represent first aid.

Origins

The cross does have religious significance and has for nearly two thousand years. However, the use in first aid didn’t come about until the 1800s.

It was adopted as a way to communicate with combatants that those who wore the cross were on the battlefield to administer first aid and help wounded soldiers to safety.

It quickly because known as a way of saying “Please don’t shoot”. Here we are, nearly two centuries later, and the symbol has found its way into almost every first aid and healthcare logo that exists today.

Dare to be different. While using a cross is perfectly acceptable, make your logo stand out with something newer and bolder.

Colors

Red, green, and white are used in the everyday health and safety logo for a reason. But they’re also boring.

Your logo is part of your brand. Do you want your brand to be washed away in a sea of green and red crosses with every other training business out there?

Use yellow and gold to depict clarity and warmth like The American Society of Safety Engineers.

Oranges and blues are being used by tech start-ups across the board. Think about Firefox, Amazon, Walmart, IBM.

Not only do these color schemes look great when paired together, they also provide part of their brand message. Blue symbolizes dependability, trust, and strength while orange represents cheerful confidence and friendliness.

The combination says, “We’re here for you and have great customer service!”

Throw in a touch of green with your health and safety logo and your brand will scream the right message to your customers.

Utilize What Isn’t There

Use your negative and white space in a health and safety logo. Crosses and circular life rafts are boring and dated.

Think of how NBC uses the peacock and how Fex Ex uses the arrow in their logo.

Find ways to stick in the classic symbols of health and safety without actually putting them into the logo itself!

Logo creation can be an expensive and tedious task. Luckily, we’ve got you covered. If you’re having issues with visualization, check out our free logo maker tool.

Whether you’re opening your own fitness studio or trying to get your YouTube workout channel off the ground, you know that the way you brand yourself is incredibly important.

There’s probably no aspect that’s more important to the success of your brand than your logo.

Fitness experts may spend hours creating the perfect image and coming up with a great company name. But rarely do they spend enough time on typography, or font when it comes to their fitness logo design.

Typography is crucial when it comes to branding.

But which is the best typography option for your fitness logo? Here are a few of the best ones!

1. Modesto

Are you looking to catch a potential client’s attention from hundreds of feet away? Are you planning to advertise on billboards or signs?

If so, Modesto, created in 2000, has exactly what you need.

It’s eye-catching without being aggressive and can work with a variety of colors. It’s all-caps look communicates to clients that you’re serious about helping them with weight loss and their other fitness goals.

For those not afraid to sweat, it’s a great choice!

2. Helvetica

Sometimes, there’s nothing wrong with going with a classic. Especially if your gym is primarily focused on strength training or high-intensity workouts like kickboxing, this is a great solution.

It looks best in black and white.

3. Rockwell

If you want your fitness logo design to call to mind rugged Americana (think Olympic champions) then this bold option is a great choice for you.

It’s easy to read, even from a distance, and it can be easily resized to stay legible both online and in print. Use it in red or blue for an extra pop!

4. Bobber

If your fitness business does things a little outside of the box, then this is the option for you. It caters to a more “hipster” clientele, which means it’s great for the millennial market in a larger city.

Plus, especially if you own a cycling studio, this font (inspired by motorcycles) is a great fit!

5. Custom Typography

Of course, the last and perhaps the strongest typography option for a fitness logo design is to have a unique font created specifically for your brand.

It not only ensures that no one else has it, but it communicates to your clients that you’re willing to go the extra mile — just like they should be!

It’s an investment in your branding and one more thing that makes you that much more memorable.

Especially if you advertise online, where the market is even more competitive, this will really help to set you apart.

Create Your Fitness Logo Design Today

Thanks to this post, you now know some of the best typography options you can use when dreaming up your fitness logo.

What else can you to to take your logo to the next level? Try out your designs in our free online logo maker tool.

Also be sure that you keep reading our blog for more branding tips as your fitness business continues to grow!