Your logo is one of the most important aspects of your business. It can set the tone for your style and be the one feature that customers remember. That’s why it’s so essential to get the logo right.

But what makes a good logo? There isn’t just one element that makes a logo a winner. All good logos have multiple amazing elements that come together to create something memorable.

Then if there are so many contributors to a good logo, how do you create one? Here are eight tips to consider when designing a logo.

1. Consider Your Audience

Before you start your business or brand, you have to know who your target audience is. This will help you make all of the future decisions that will help grow your business or brand. But you also need to take your target audience into account with your logo.

That’s because your logo helps to create your brand identity. Your logo can help establish the service or product you offer and who that service or product is for.

Your brand logo will look different if you’re target audience is children than if your target audience is young adults. Your audience can determine all the other factors within your logo.

2. Trendy vs. Unique

Your logo should keep up with the trends so that it feels current and refreshing. But there is a fine line between following the trends and being too trendy. You don’t want your logo design to stand out in the wrong way.

But you do want your design to stand out in a unique way. To get ahead of competitors, you should get creative with your logo design. No matter what style you choose, your logo should relate to your product or services.

Choose images and elements that relate to your brand. Hardware tools don’t make much sense on a logo for a retreat and spa.

3. Lean Into Typography

Typography can make or break your design. The font within your logo is just as important as any other design element. Your typography should complement the other elements, be easy to read, and make sense for your brand.

If you have a lot of delicate strokes and thin lines, then a font with bold, heavy strokes may look out of place. Consider your product or service when choosing the typography as well. A hardware store will need a different font than a tech company.

Above all, your typography should be easy for your customers to read. If no one knows what your logo says, then how are they supposed to find your business?

4. Conversion is Everything

On the technical side, your logo should be able to convert to different file formats. JPG, GIF, PNG, WMP, and TIFF are only a few options you should explore. They allow for your logo to render as a single element rather than separate elements.

This allows you to scale your logo up or down and be used on the web and printing a logo. Whether you design or your own logo or have it professionally designed, you want to have as many file formats as possible.

This will allow you to effectively use your logo on various mediums while maintaining the design’s clarity.

5. The Logo Has to Look Good

It comes as no surprise that a logo has to look good. If a consumer is faced with a decision, more often than not, they will choose a business or brand with a better design. But your logo also has to look good on everything.

You won’t use your logo in just one format because you’ll want to use it for various purposes. The logo has to look just as good small on a business card as it does large, on a banner, and everything in between.

Consider also the material of promotional items. From cotton t-shirts to ceramic mugs to paper business cards, you want your logo to look good on all mediums. Allow your logo to be flexible enough to work on any medium at any size.

6. Don’t Over Complicate

When it comes to a logo, simplicity is better than complicated. It may seem tempting to add in a lot of elements to get your point across. But with a logo, less is always more.

Think of some of the most well-recognized logos. They utilize a few colors, have a memorable, or may even be only one image. A simple design looks best when sticker printing, letterheads, or on social media.

Avoid overcrowding your design and pare down your logo to the essential elements. A simple image or striking font can be more memorable and pleasing to the eye.

7. Think About Color

Color can be one of the most useful tools in your logo design. There are so many brands, large and small, that can be recognized by color alone. Your logo color can determine the entire feeling of your brand.

Choose shades that complement each other by using a color wheel. You should also look into the meaning behind color to help you make your decision. As important as color is, you also consider how your logo looks in black and white.

8. Do Your Research

This is one of the most vital steps you can take when considering a logo design. Do some research on your target audience as well as competitor brands and businesses.

Find out what kind of logos customers best respond to and utilize those elements in your own branding. You can also see the logos that your competitors are using to stay ahead of the trend.

Designing A Logo That’s Memorable

Have you ever scrolled through social media or browsed the internet and stumbled upon a business that had a great memorable logo? Doesn’t it make the brand and business feel more cohesive and trustworthy?

If you had a choice between two businesses, with one having a stunning logo and the other only having plain text, which are you more likely to purchase from? That’s the power of designing a logo that returning and potential customers can’t forget.

But there’s much more to creating the perfect logo than meets the eye. These eight tips are great to consider before you start designing a logo for your business or brand.

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The McDonald’s logo is worth $110 billion, which is the equivalent value of 275 White Houses.

Top brand logos are worth much more than even the most expensive real estate in the world but many companies hardly give their designs a second thought.

While logos in the digital marketing world may not be worth dozens of White Houses, there are still some good ones around. Let’s look at the top 10 SEO logos of 2020.

Common Design Cues in SEO Logos

If you compare different companies’ logos in the SEO and digital marketing space, you’ll see some common design cues. They often focus on abstract shapes and symbols that indicate growth or ideas.

Abstract Shapes

Illustrated logos aren’t very common with digital marketing services. Most logos use abstract geometrical shapes and designs meant to illustrate their technological focus.

These shapes also tend to have some kind of relevance to business growth, website traffic growth, revenue growth, or other things that would be a logical goal for any companies working with them.

Images of Graphs

Graph imagery is also popular with SEO companies. You’ll see a lot of line or bar graphs in logos, alluding to the company’s ability to increase your conversion rates, revenue, website traffic, and so on. These logos always show an upward trend in the graph.

Strategy and Idea Metaphors

Images like lightbulbs and mind maps are also popular with digital marketing firms. These logos are meant to show how they can help you come up with new ideas and strategies to grow your business.

Communication Symbols

Communication symbols like speech bubbles, messaging icons, and envelopes are also popular in SEO branding. The internet is all about communication in one form or another so this is a natural fit for any web-based service, digital marketing or otherwise.

Top 10 Digital Marketing Logo Ideas

There is quite a bit of variety in the top SEO logos for 2020. Some use abstract symbols, others typographic or mascot-based logos, while some are quite unusual.

Abstract Symbols

Abstract logos often use symbols that have a symbolic meaning in addition to looking good. This helps them stand out from their competition and become more memorable in their market.

1. True North Digital Marketing

True North’s logo uses a line-based design similar to a mind map but also includes a “compass” arrow in the center. This arrow is pointing up, naturally — to true north.

2. Growth Pro

Growth Pro has an image of a plant or flower growing out of what looks like a stack of coins. This is a good metaphor for SEO and PPC marketing, with the money you put into your campaigns creating growth for your company.

3. Hammer and Stone Agency

The Hammer and Stone logo uses iconography that looks exactly like a hammer and stone. Neither one is a literal interpretation but there’s little doubt that’s what the design is meant to be. It uses negative space effectively to create the handle of the hammer within the stone icon.

Typographic Logos

Typographic logos focus on the brand name by making it the focus. But they use fonts and type designs to make the name itself into an icon for the logo.

4. BRND.TV

BRND TV is a video-based digital marketing platform. Their logo is simply the name of the company but it focuses your eye on the BRND name by using a smaller font for “TV”. The logo also adds a bit of color by way of a green highlight under the “TV” text. That green is used throughout their website to create a consistent look and feel.

5. SearchQuake Marketing

SearchQuake Marketing uses a simple two-letter “SQ” design for their logo. The letters are two different colors and overlap slightly. The line where they overlap uses a jagged style that’s meant to look like a fault line or the tracking line on seismic equipment, bringing to mind an earthquake.

6. Befrank Digital Marketing

Befrank Digital uses a simple logo design that incorporates the “B” and “D” from its name into a single shape. That shape also looks like a magnet, indicating how they can help you draw in more website visitors and clients.

Animal Mascots

Companies that have animals in their name often use that animal in their logo in some way. Sometimes it’s a major part of the logo and sometimes it’s more subtle.

7. Bear Fox Marketing

Bear Fox Marketing uses both animals in its logo. The fox is superimposed on the bear using negative space. With a quick glance, it looks like the bear is stepping forward, indicating how the agency can help move your business forward.

8. Dog Bite Media

Dog Bite Media has a simple text-based logo design with a caricature of a dog’s head. This design is about as straightforward as you can get, with an easy-to-read name and a simple graphic to help improve its branding.

Unusual Designs

Some logos are a little more offbeat. They may use humor as part of the logo or they sometimes combine two seemingly unrelated ideas in the design.

9. Clever Digital

Clever Digital’s logo is an egg with glasses. This evokes the stereotypical “egghead” that knows a lot about computers and technology. The idea here is that they’re those eggheads that can help you grow your business online.

10. Hyper Ghost Media

Hyper Ghost Media has a mostly typography-based logo but the “H” in Hyper has a ghost instead of the horizontal line. This is a straightforward way to create a brandable logo from the company’s name.

Which Logos Are the Most Memorable for You?

Which of these SEO logos are the most memorable for you? If you’re thinking about a new logo for your company, consider what makes you remember these and see if you can work something similar into your own design.

Be sure to check out the rest of our blog for more helpful ideas about designing great logos.

Weddings are the joyous celebration of a new life together, and what better way to express your love and commitment than with ketubah designs. As the ancient document of your commitment, you may be planning to get it designed in an intricate and beautiful way.

By finding a logo maker that can create a logo reminiscent of your ketubah, you’ll have another timeless piece of art to use during your wedding and beyond.  

With this in mind, read on to learn our top five reasons why you need to integrate your ketubah into your wedding logo today! 

What is a Wedding Logo? 

It first helps to know what a wedding logo is and why you need one. Although many of us think of logos as a way to differentiate one business from another, we can also use them as personal symbols. In the case of weddings, logos can be symbols of health and wellness or the commitment you’ve formed with your loved one. 

Although logo is a modern word, they’re similar to the coats of arms used centuries ago as a symbol of a family’s proud heritage. In the Victorian era, the wealthy and middle-class had elaborate personal monograms to mark letters and their possessions.

Ketubah Designs for Your Logo

The hardest part about logos is agreeing on a design that you both love. However, if you have a ketubah for your wedding with an intricate, beautiful design that you love, you can use the ketubah designs for your logo as well! Here are a few reasons why: 

1. Cohesiveness

When it comes to designing your perfect wedding, creating a cohesive design and color palette is harder than it seems. However, if you’ve had your ketubah designed recently and are in love with its colors and design, you can use it as inspiration!

Choose a few of your favorite colors and use them throughout your wedding. If there are design elements that you enjoy such as trees and birds, you can use these as well. 

A logo that looks similar to your ketubah will help your wedding look even more cohesive and united.

2. Beautiful Stationery

Designing wedding invitations, reminders, and programs can be just as hard as the wedding reception itself. However, a logo that’s designed with elements from your ketubah can cut down your workload significantly. A simple logo on the front of your cards can look elegant, minimalistic, and chic.

A logo with your ketubah design on your wedding program can also look beautiful and tasteful.   

3. Timeless

Many people shy away from logos because there’s the chance that they might appear tacky or that the wedding is branded. You don’t want your wedding to appear like a networking event! You can blame this on poorly designed logos.

These logos often don’t match the couple’s personality. Logos made from a template may have been used by hundreds of other couples and don’t have any unique features.

A custom logo designed with your ketubah in mind is a timeless reminder of your love for one another. 

4. Variety of Uses

One of the best parts of a ketubah logo is that you can use it throughout your wedding. You can offer temporary tattoos of your wedding logo as a fun activity during the reception. You can shine a spotlight on the dance floor with the logo. You can even design party favors featuring your wedding logo. 

Your wedding logo can be added to your wedding cake as a topper or as an intricate design directly on the cake itself. Even better, you can even hand out coffee cups, wine bottles, or beer bottles with the log featured. 

There are a variety of options that make the design and cohesiveness of your wedding easier. 

5. After the Wedding

Last but not least, you’ll be able to use your logo well after the wedding is over. During holidays, you’ll be able to use it on holiday cards. Some couples may opt to have pillow covers made that feature your logo, or you can create a minimalistic piece of artwork that hangs next to the ketubah.

If you want to be more subtle with your logo, you can use it to create beautiful necklaces. Couples can also request that their wedding photographs use the logo on the front cover if they’re purchasing a custom-made wedding album.

Where to Find a Wedding Logo Maker 

Designers who created your ketubah design may be able to make you a logo that matches as well. However, if you’re on a tight budget, you can use a logo maker online as well. It’s important to be aware that it can take time to create a logo that you love, especially if you don’t have design experience. 

However, if you follow a few tenets of logo design as well as have a variety of inspirational logos saved on your phone or computer, it’s possible to get the look you desire! 

A Beautifully Designed Wedding

Prepping for your wedding is no small task, especially if you have no idea where to start. However, by incorporating ketubah designs into your logos and the rest of your wedding, you’ll find that you can easily create a cohesive and timeless looking wedding that you both love.

Even better, find a logo maker that can design your logo based on your ketubah design. This is a great way to enhance your options as well as have a timeless piece of art that you can enjoy.

Ready for more logo tips? Keep reading our blog for more informative articles!  

Did you know that Pepsi paid $1 million to design their logo?

That might sound excessive, but Pepsi knew the importance of good design. Some other brands who also got the message include McDonald’s, Apple, and Nike, all of whom can be recognized by millions of people from just their logo!

Whether you’re aiming for global fame or just want to build up local recognition, a logo is always a good place to start. But how do you design yours?

Find out more in our guide to how to create marketing logos to win over your audience.

1. Define Your Brand

Logo marketing is all about showing the world who your brand is. You really want your design to show off the personality of your brand, but to do that you have to make sure you know it too. Here are some questions to help you work out your brand identity:

• Why did you start your business?
• What are the most important values in your business?
• How do you stand out from competition?
• What 3 words best describe your brand?

2. Do Your Research

Once you’ve worked out who you are, it’s time to do some research. Start by finding inspiration from other brand logos and compiling a mood board. You could make a physical board or use a website like Pinterest so you can share it easily. 

You also need to check out the competition. Look at what colors they’re using, the style of their designs, and how their brand personalities are coming across. You can use some of this for inspiration but make sure your logo ideas are different enough to stand out. 

3. Choose Your Design Style

Once you have a clear idea of what you need, it’s time to move onto logo design! Start by deciding on the styles you like. Some different options include:

• Classic and traditional
• Retro
• Minimalist
• Quirky and fun
• Hand drawn 

4. Look at Color and Typography

When creating marketing logos, color is vital. Not only should this help bring out your brand personality and tie in with colors you’re already using, it can also be used to influence your customers. Look into color psychology to find out more!

5. Work With Your Designer

Just as when creating content, where you’d use a company like Farm Fresh Content Marketing to get the job done properly, you need a logo designer. You’ll need to communicate effectively with your designer. Make sure they know all the information you’ve collected above and you both have a clear idea about the kind of logo you want. 

If you’d prefer to design yours yourself, use an online logo maker to create it. These tools make the design process a lot easier and quicker, and you can build a professional logo in less than an hour!

Create Professional Marketing Logos

Once you’ve been through these steps and found an awesome designer or logo maker, it’s time to start creating your marketing logos! You should have a few different options designed so that you can pick the perfect logo for your brand.

If you enjoyed this article, be sure to check out more on our website!