When it comes to representing your business to potential and current clients, few things are more important than your company’s logo.
Your logo is responsible for a huge amount of your company’s branding, including elements like establishing recognition and trust with clients, as well as amping up your company’s financial value in general.
So, does it feel as though your company’s logo has been pulling its weight?
If not, it may have something to do with factors like how long it’s been since the logo was last update, or whether it was professionally designed in the first place.
Your logo could be detracting from your company’s success and relevance in clients’ minds–and if so, a fresh logo change may be just what you need to get back on top!
But how can you tell if your logo is due for a change? Here are 5 of the biggest signs it’s time to freshen that little guy up!
1. Your Logo Looks Out-of-Date
One of the easiest ways to tell you’re in desperate need of a new logo is to look at your current one with a critical eye and decide whether or not it looks…well…old. If your logo was super trendy at the time it was made, it’s likely it hasn’t withstood the test of time. If your logo looks cheesy or tacky on second glance…it’s time for a new logo.
Some logo designs are simple and classic enough that they’re really pretty timeless and aren’t easily subject to poor aging–but, unfortunately, logos like this are pretty few and far between. Your logo should always appear as cutting-edge and customer-based as your services are.
Sometimes, when it comes to logos that feel a little outdated, a simple-but-modern revision is enough to kick your design into gear again. Either way, though, if your logo has started to look old, something’s gotta change!
2. You’ve Evolved…But Your Logo Hasn’t
Businesses change. They become more complex, their missions become different, and the clients they serve evolve. As startups, Apple and Microsoft had no idea what they’d evolve into! But over time, as they did change, their logos changed along with them.
Chances are, if your company has been around for a while, it’s done some significant changing over the course of its existence. If your company is still sporting the same logo from its startup marketing materials, there’s a good chance it’s outgrown its logo.
This is a really important consideration to recognize, since you’ll want to be sure your clients know you’re staying flexible and on top of things, rather than getting lazy and set in out-of-date old ways.
3. Your Logo isn’t Attracting Clients
Your logo’s #1 responsibility is to represent your company and to attract new clients to your services. Current and potential clients should see your logo and immediately be interested in your services and what it is your company is about. If your logo isn’t managing this, it’s definitely time for a new one.
The reason your logo is failing when it comes to attracting new clients could be any number of things–an evolved audience or changed demographic–or just good old fashioned ugly logo design.
Whatever the exact reason may be, if your logo isn’t attracting traffic, it’s time for a change. A really sleek, cutting edge logo may be just what you need to drive the clients to your page! A logo is a small-but-mighty tool. Be sure to take full advantage of its potential power.
4. Your Logo Blends in with the Competition
One of the other main goals of a logo should be to help your company stand out against all other logos in the world, and against the logos of your company’s competition. If your logo is too cookie-cutter or trendy-driven to do that…you might just need a whole new logo!
Just because the services you offer are similar to other similar companies’ services doesn’t mean it’s alright to blend in when it comes to your company’s branding. Other companies offer similar services–but yours are the best, right? Your logo should help prove this.
If it’s not working to set your company apart from the rest, you logo isn’t working! A brand new logo may be the perfect refresh-button your company needs to make your services stand out from others. Plus, a fresh look can work wonders for sparking clients’ interest in your company for the first time or all over again!
5. Your Logo is Just…Well…Bad
Even if your logo is new and different, there’s a chance it’s still…uh…not great. If you have a hunch that your logo isn’t working as well as it should be, it’s probably not.
Good logo design is super hard to accomplish. The principles of good design and other marketing concepts are what ultimately determines the success of your logo. If your logo designer isn’t versed in these things or in the technologies used to make most logos, there’s a good chance your logo isn’t as good as it should be.
Your logo might have a poor color scheme or lack of balance. Maybe it doesn’t agree with the tone of your company, doesn’t look professional or polished enough, or just feels “off” somehow. It might be all-around too-busy or…well, ugly.
If it seems like your logo could benefit from enlisting some more professional logo design services, chances are, you should definitely, absolutely seek these out and nab a new logo as soon as possible!
So…Ready for a Logo Change?
The bottom line is that, if you’ve got a feeling you might maybe possibly be due for a logo change–you probably are.
Whether it’s been a while since your last update, or you’ve just got the feeling it’s time for a logo reset, go for it.
If you’ve determined that your logo is, in fact, a no-go, start your revamp with us! Check out our awesome online logo maker and other services to amp your logo up so it’s as awesome as everything else about your company.