Companies spend billions of dollars each year to get people to buy their products. If you’re starting a business and want to start getting sales, you have to be able to compete with the businesses in your industry.
Having a great logo is part of being memorable so you can get a foothold in the industry of your choice.
Learning business logo design tips can help you get the leg up that you need. Continue reading this article to learn logo design tips that can help you get started.
Why Is Logo Design Important?
If you consider skimping on logo design, this is an absolute mistake. Your logo goes everywhere from your business card, letterhead to billboards.
A less than impressive logo can hurt your brand.
1. Images Are a Must
Images communicate quickly. When people see your logo, you want people to have an immediate and clear thought.
You shouldn’t use photographs as images. Photographs aren’t vector, which means they won’t produce the high-quality results you need with every application. They might look good on your website, but they won’t look great when they’re on a billboard.
2. Empty Space Is Your Friend
Don’t try to pack everything you can into a logo. Don’t think that empty space is failing to try. Empty space can be the most effective way to get attention for your business’ brand.
Empty space can highlight your creativity and keep it simple, so people remember it easier, and you can even high a hidden meaning within your negative space.
Well planned out negative space can do more good than the rest of your logo in some cases.
3. Using Shapes Wisely
Using shapes at random might not get the results you want, but if you plan it out, you can make a major impact. Here are some examples of how shapes come across to people.
- Circles make people think of community and connectedness
- Curves are feminine and sexy
- Squares and rectangles make people think of your business as stable
As you can see, depending on your industry, the shape you want to pick is very different. If you’re an attorney trying to convey that you will get the job done, a rectangle or square might be the best option. On the other hand, if you’re a women’s clothing company, you might consider a design with curves.
4. Make Your Colors Work for You
One of the best logo design tips and tricks is making colors work for you. Using different colors or different shades of color can be very eye-catching and appealing when well thought out.
Think about how you’ll use the color, look at a color wheel, start with one color, and work your way up from there.
Business Logo Design Tips for the Win
Now you know some important business logo design tips. Whether you implement them yourself or if you use a team of professionals to help, you now know what a good logo looks like when you see it.
Do you want to learn more about logo design? Continue through the blog for more.