Looking to bring your business’s brand to the next level?
Did you know that companies that utilize creativity command 1.5x the market share compared to less creative brands?
Here are 5 design tips for brand logos that will help your answering service stand out to doctors!
1. Brand Logos and Purpose
Have a strong sense of what your company is trying to accomplish with its logo.
What will be the primary function of the graphic? Will it be used in print media, videos or ads, on your website, on social media, or a combination of all?
Consider your audience.
For example, if your company is a Doctors Answering Service, you probably wouldn’t want to use food-related imagery in your logo. That would work against you and confuse people.
Research the branding of your competitors, if you’re feeling unsure. Ask for feedback from people that you trust.
Ask for feedback from people that you trust.
The sooner you understand your brand the sooner you’ll be off to creating a solid logo.
2. Choose Your Color Wisely
When deciding how your brand will represent your business, choosing colors for your logo is an important process.
Attention-grabbing colors, like neon green or sky blue, might work for one company but may not work for yours.
Do some research into how people perceive colors.
Here are a few ideas to get you started:
- Yellows: Optimistic, warm
- Reds: Loud, young
- Greens: Natural, growth
- Blues: Dependable, strength
- Purples: Creative, smart
- Grays: Tranquil, Even
Once you’ve decided upon the colors for any of your brand logos, keep consistent across the rest of your content.
3. Typeface Matters
If your logo will contain any text, choosing a font is just as important as choosing colors.
Compare fonts side by side to see which displays your company name best.
You don’t want potential customers to squint to figure out words in your logo.
Consider working with your designer or software to create a custom font that will be unique to you.
Pick a typeface that works across many different types of media.
Everybody knows and loves the Coca-Cola logo; it’s a great example of a brand with a unique custom font that has stood the test of time.
4. Get Creative and Clever
Getting creative with your logo means you can be as simple or as complex as you’d like.
Consider combining two graphics images in your logo to create unique subliminal messages.
Make use of negative space.
Experiment with proportions, sizing, symmetry, and shadow.
Add text or remove text. Think about Apple’s or Nike’s simple brand logos.
5. Make It Yours
Once you’ve picked your colors, fonts, and overall ideas, mock up a few designs for consideration.
When designing a logo, try your best to avoid graphic cliches and current trends.
Instead, work to create a design that will set you apart from your competition and help your business grow.
With these design tips under your belt, you’re ready to create some memorable brand logos for your business.
Do you have any logo design tips that we might have missed? What’s your favorite famous brand logo? Got a design that you’re working on? Let us know in the comments!