A picture is worth a thousand words, right?

Actually, it’s worth 60,000.

Since our brains process images 60,000 times faster than text, your company logo is a chance to portray pages worth of information in one compact package.

So how do you make the best insurance logos? With easy to use tools like Online Logo Maker, it’s simpler than ever before.

Use this go-to guide to discover the best design tips for insurance logos of 2017. Read on for the top five trends.

5 Great Design Trends for Insurance Logos

Your logo is a chance to convey a message to consumers that they can understand at a glance.

You want it to be unique enough that it helps consumers recognize your brand, but not so complicated that they can’t make sense of it.

Let’s dive into the trends.

1. Shadows

The use of shadows can make a simple, two-dimensional image leap off the page. With a basic understanding of how to imagine and replicate a light source, it’s easy to achieve a logo with depth.

Shadow breaks have been featured in many new logos in 2017, particularly in overlapping elements to show a line break.

Utilizing this technique can take your logo from basic to superior.

2. Simplicity

Some of the most recognizable logos are the most simple. Think of the logo for Twitter, for example.

The simple white and blue bird logo evolved from much more complicated designs. For a company as iconic as twitter, simplicity is all you need.

If you’re not already a multi-billion dollar social media company, you can still harness the power of a simple logo.

3. Straightforward Text

Check out the example of the Insured ASAP logo.

It features the full website name, which helps customers retain the information.

It uses the colors red and black, which are colors that represent power and strength, and a white background which represents faith, meaning their customers can trust that they are in good hands.

Even further, it showcases the image of a shield to communicate that their customers are protected. Nothing is hard to understand, and everything subtly evokes a feeling they want to communicate to their customers.

Even with text as the central feature, this logo still does a lot to represent the company message.

4. Overlays

Overlays are a great way to represent unity and transparency.

Overlays are also easy to achieve, and a great way to play with color mixing and create shapes that help to communicate your message.

Two or more elements combining in overlapping sections convey the company’s willingness to work together for the best results.

This is a powerful symbol for insurance logos.

5. Multi-centric

Concentric circles represent impact (bullseye), wisdom (the rings of a tree trunk), and harmony in relationships.

Plus, in today’s visual vernacular, concentric arcs have come to be a common symbol for wifi, making them also represent connectivity.

That is probably why multi-centric round stripes are such a hot trend for logos of 2017.

With color combinations, overlapping images, and graphic techniques, this symbolism can be easily incorporated to represent the harmony and strength behind your insurance business.

Now You Know!

Get more design tips and inspiration from the Online Logo Maker blog.

Questions? Get in touch with us by clicking here.

Coming up with the right logo for your brand is hard work. It requires the right idea at the right time and the right artists.

After all, your logo is all about your brand as a whole. It needs to be every bit as exciting and memorable as your business.

That’s why it’s important to keep up with popular logo design trends. If you’re not careful, that great logo may look like old news before you know it.

Read on to learn about some of the hottest trends you can use for your business’ logo today.

5 Logo Design Trends to Promote Your Business

1. Wordmarks

Sometimes coming up with the right logo is all about what worked in the past. For example, wordmarks are still one of the most popular logo design trends. They’ve been around for decades, but there’s something timeless about them.

Sometimes all it takes is the right font to make your brand stand out.

Let’s take Coca-Cola’s logo for instance. It’s like that as soon as you saw the brand name, your mind was able to conjure up the logo.

So what about their logo works? It’s elegant and simple, but also unique and memorable. This is the balance you should strive for when creating a logo.

2. Use of Negative Space

Negative spaces are quite commonplace these days — and for good reason. The more negative space used, the more your logo itself will stand out.

For example, consider the WordPress logo. The blogging platform’s logo is entirely about negative space, with the signature ‘W’ surrounded by a beautiful light blue.

Our brains are trained to recognize negative space and the patterns within, so logos that use negative space are sure to draw attention.

3. Sharper, Rigid Font

Remember in school how you used to doodle bubble letters? They were fun to draw, and the marketing world took this to heart. Unfortunately, bubble letters don’t really stand the test of time.

Instead, more companies are using sharper, rigid fonts. We often consider typography and the types of font we use, but rarely the rigidness.

A good, sharp edge to your text creates a sophisticated look.

4. Minimalism

Minimalism is still one of the more popular logo design trends. For instance, consider Apple’s logo.

It features no text, yet anyone can see it and know exactly what it means. This is what your brand ultimately needs to achieve.

Sometimes less really is more.

5. Hand-Drawn Logos

As our lives get busier and technology becomes more advanced, we sometimes want to go back to the basics. Sites like Easy, for instance, have made millions of dollars through hand-crafted art.

Take the same approach with your logo. A hand-drawn logo feels warm and relatable instead of cold and calculated.

There’s just something more authentic and welcoming about a hand-drawn logo.

Choosing the Right Logo for Your Business

There’s nothing easy about picking the perfect logo. Find the fine line between welcoming and professional; artsy and futuristic.

Get creative, and don’t be afraid to combine ideas. Just like in the business world, sometimes the best logos come about from innovation.

Your logo matters, so get out there and start creating!

Many scholarships are tailored especially to the younger crowd, assuming that everyone follows the straight and narrow path from high school to college. But we all know that it is just not the way life works. For whatever reason, a women’s path may diverge. Instead of studying you may have had a child, started working or something just interrupted your dreams.

But if you want to enter or come back to college after some kind of hiatus, don’t panic! Attending college after 30’s is a great move for your life and career. However if you don’t have enough money, it is possible with some finantial aid. There are all sorts of opportunities out there for you.

Thinking about it, Online Logo Maker decided to provide an annual scholarship for minorities as an act for education. So I’m proud to announce our scholarship named after the great activist Malala Yousafzai, known for fighting for education.

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Consumers are tired of “irresistible” unreal sales and promises. Inside an ultra connected world with more and more demanding customers, brand activation is gold. Because the success of a brand is totally bonded to trust.

Yeah, trust. Trust is what guarantees that people will get what you promise (or even more!). If your company worries more about value, objectives and great content it has much more meaning for customers than any great advertising.

However, is not that simple to build a trustful relationship with your customers. You have to be exceptional and upon delivering the right product at the right time you need a differential among your competitors. Continue Reading