You’ve spent years dreaming about creating the perfect shoe brand.

You’ve been obsessed with sneakers for as long as you can remember, and you’re totally willing to wait hours in line for the latest offering from your favorite brand to drop.

You’ve invested the money, drawn up some killer designs, and you’ve even found the perfect retail location.

With all of that work, the last thing in the world you want is for your shoe brand to end up like Bella Hadid’s epic fail of a sneaker interview.

To avoid all that embarrassment, start by thinking about your shoe brand logos. But why exactly does your logo matter, and how can you design it?

Read on to find out.

Shoe Brand Logos Specify Your Niche

While it might be tempting to market your shoes to as broad of an audience as possible, it’s not exactly a secret that today’s shoe game is more competitive than ever.

Especially thanks to the rise of street style, both men and women are paying more attention to what they put on their feet. Yes, you’ll have a larger target market. However, that target market still needs to be within a specific niche if you want to be successful.

One of the best ways to connect with that specific market?

Through the designs, colors, and even typographical style of your shoe brand logos.

For example, take a look at the logo of British-based brand Rachel Simpson bridal shoes. Their logo is a minimalist, loopy handwriting script — the kind that you might see on a wedding or bridal shower invitation. Their logo is feminine, elegant, and timeless — just like every bride wants to be on her wedding day.

In contrast, take a look at the logo of the iconic skateboarding shoe brand, Vans.

Their signature extended “V” reminds buyers of the perfect shape of a half-pipe and the long lines, often banisters or walls, that skaters love to ride down. Additionally, the squiggly line logo often seen on many of their best-selling shoes calls to mind the precarious nature of skateboarding on rough terrain.

Both of these brands make it entirely clear the kinds of shoes they offer — strappy heeled sandals and durable, street-smart sneakers — thanks to their logos.

Logos Build Brand Recognition

You’re a young brand — which means that if you want to succeed, you’ll need to get serious about your branding strategy right out of the gate.

Your logo is one of the best, not to mention the most effective, ways to do just that.

Your logo is the first step in your overall branding strategy. If you don’t have that, then it will be incredibly difficult for your target market to recognize your shoes when they see them on the street or on their favorite fashion blogger on social media.

Your shoe brand logos will also help you to build a more consistent presence both online and in person. Make sure you put your logo on all your social media accounts and even put your logo in the same place on the actual design of your shoe.

Try unexpected logo placement to help you stand out, like the sole or even the laces of your shoes! As an added bonus, this will also lend a cleaner feel to the tags and pictures that your clients upload of your shoes on their social media accounts.

They Give Your Shoes A Luxury Feel

Unless you’ve been living under a rock, then you know that the past few seasons in fashion have been all about logos and graphic tees.

Logos are a quick way to take your brand from no-name to the one that everyone’s talking about — and has to have. Logos help other people to draw conclusions about a person’s style, income level, interests, and even lend an air of exclusivity.

You already want your customers to feel like they’re ahead of the game when it comes to style.

A logo makes them feel like they have the shoe that everyone else wishes they could wear. It’s as much of a fashion statement as the color of a shoe and the height of its heel.

Don’t be afraid, especially at the start of your marketing efforts, to put your logo anywhere and everywhere you can. Again, this is a great way to be consistent with your overall branding.

If you’re more street style focused, then tag street signs in your neighborhood with bumper stickers featuring your logo. Elegant, glam shoes more your niche? If so, print your logo on the side of a tote bag, and use them in lieu of more traditional shopping bags.

Ready To Start Designing The Best Shoe Brand Logos?

So, is your shoe brand more street-style, more prom-friendly, or does it cater to businessmen and women who need to look sharp in the office?

No matter what you have to offer, or what your dream client looks like, you need to make sure that your shoe’s logo makes a connection with your target market as soon as possible.

Feeling inspired and ready to design thanks to this post?

Let us help you take your logo design out of your head and onto your shoes.

Use our free online logo maker tool to dream up several possible designs. Once you’ve settled on the perfect one, start building up hype around your shoe brand by releasing an Instagram or social media post relating to that logo every day.

Reveal a hint about your choice, like font or color, every day, until you, at last, reveal the logo in all its glory.

For more epic logo tips and tricks you can use in 2018, check out our website to ensure that your logo is as fresh as your kicks.

The U.S. jewelry industry is worth around $70 billion dollars and growing. With so many jewelry stores setting up shop to have a share of this market, it’s important to create a jewelry logo that stands out.

If you’ve been commissioned to design a logo for a jewelry company, you might be a little bit stumped. What are you supposed to do that hasn’t already been done? It might seem like every good idea has already been scooped up.

Don’t worry. We’ve put together a guide to help you create a beautiful logo that’s sure to stand out from the crowd. Read on to find out all of our best tips.

1. Play With Colors

When people say they want their jewelry business to be seen as elegant and classy, some designers hear, “use black and white.” It doesn’t matter if the company sells mens bracelets or diamond rings, you’ll probably see black and white somewhere.

You can definitely use those colors in your design, but don’t be afraid to play with your color scheme. You don’t need to limit yourself to what you think a jewelry logo ‘should’ look like.

See if you can add a splash of color somewhere in your design. Just make sure it still works in grayscale!

2. Create a Unique Jewelry Logo

It would be easy to just write the name of the company in fancy script, edit in an image of a diamond, and call it a day. But would you really have created a memorable logo?

It can be tempting to hop on the latest design trend. However, they’re trends for a reason. You need the logo that you create to last, not fade.

The best logos stand out because they’re different. Breaking the mold makes the logo more recognizable to potential customers. The best branding experts know this.

3. Choose a Great Font — Or Make Your Own

We all know the joke — creating a logo really just means finding a good font. It was even parodied on an episode of Parks and Recreation.

The joke’s not completely wrong. A good typeface is an important part of creating a logo. However, if all you’re doing is scrolling through a list of fonts, you’re not doing your job as a graphic designer.

If you’ve got the skills, try to create your own font. You’ll know that the jewelry logo you’ve made is truly unique, and it will be much harder for other designers to rip you off. It’s one thing to buy the same font — it’s another to have to recreate it from scratch.

4. Less Is More

When in doubt, keep it simple.

You shouldn’t overcomplicate your logo. If there’s too much going on, you risk confusing the consumer. Besides, a minimalist design actually might be the perfect image for the company. You can’t go wrong with a clean image that gets its message across.

Start Creating Today

Ready to start designing the perfect jewelry logo?

Use our online logo maker to create the perfect logo for any jewelry business. We have tools for both beginners and experts to make sure everyone walks away satisfied.

Doesn’t your amazing business deserve an amazing logo?

A logo is usually the first point of contact people will have with your business. Eye tracking studies at the University of Missouri have shown how important that first impression is. They discovered that people visiting a website for the first time spend just over 6 seconds looking at a logo.

What does someone do in those 6 seconds? They decide whether or not they want to look further at your website or your business.

How do you create a logo that rocks?

Read on for the best tips to create a logo for your boot business.

Questions to Answer Before Designing a Logo

A logo isn’t something that you just slap together and hope it looks good. A logo requires planning and careful consideration before your start designing one. These are important questions to answer before designing one.

1. Who are you targeting?
2. Do you want people to know that you are a serious, friendly, or conservative company?
3. Are there colors that you’d like to use in the logo?
4. What makes your boot company different from the competition?
5. Have you looked at your competitors’ logos? What do you think of them?
6. Do you want your business name in the logo?
7. If so, how much do you want it to stand out?
8. Do you have a tagline that you want in the logo as well?

These questions will help you discover what kind of logo would be best for your business. It’s here where you’ll decide if you want something playful or something modern and sleek.

Know the Type of Logo You Want

For your boot business, you might want a logo that is just your company’s initials or you might want an image to accompany your logo. There are seven types of logos that range from simple letters to iconic images.

Logo Symbols

A logo symbol is just a picture or image. To understand what a logo symbol is, think of Twitter’s bird or Apple’s apple logo.

A boot company can use a stylized boot that is memorable and recognizable.

Lettermark & Watermark Logos

Use stylized text that places the focus on the company’s name or initials. A couple of examples are IBM and Google.

These are good options if your company name is short or you use initials in your company name. If you want to emphasize your name in the logo, this is the way to go.

Abstract Logo

An abstract mark, when done well, can distill your message into a single image. For example, Sony’s Play Station logo is an abstract design of the P and S of Play Station.

An abstract logo can be challenging to make work because you have to have a clear understanding of color and design.

Mascot Logo

Another way to create an amazing logo is to use a mascot. Let’s say you sell snakeskin boots.

You can create a snake as your mascot and incorporate that into your logo.

Combination Logo

This is an option that just about any business can use. It’s a combination of an image and text. It’s widely used, and you’ll see tons of examples of combination logos. It’s also a way to use

Emblem Logo

An emblem is simply You’ll see this used a lot by schools and governments. You have to be careful with emblems because there’s so much detail, the details can bleed together when printed.

Font Types

This is where knowing your target market will come in handy. People tend to have preconceived notions about a font type and what it conveys.

For example, a boot company that caters to women will want to have a thin font, serif, or script. These types of fonts tend to be more feminine and modern. That will attract their target market.

if you’re targeting an older demographic, you can consider a retro look for your logo. You’ll want to use a font that was popular in that era.

Create an Amazing Logo with Color

It’s no secret that people respond to color.

This is where you go back to the question of what your company message is.

Did you know that red can be used for impulse shoppers? Red is a passionate color that can raise your heart rate. It’s used to create urgency, too.

Yellow can be a great option for a boot company, as it’s been shown to grab the attention of window shoppers. It also represents good cheer and warmth.

Brown is a color that represents masculinity. If your boot company primarily targets men, then this color should be used.

Create Several Drafts and Test Them

This is just as important as the questions before you start to design.

Come up with several looks of your logo. Enlarge them, shrink them, and print them out.

You can try different colors or different fonts and print them out. Send them to a few trusted people, advisors or current customers. If there’s one design that you’re attached to, you might be surprised to learn that your customers don’t like it or they like another look much better.

You’ll also want to test them in according to how they’ll be used. Try putting them on brochures, business cards, and t-shirts.

An Amazing Logo That Rivals the Big Companies

Every year, organizations spend millions of dollars on their logo. In some rebranding efforts, companies have spent over $100 million on their logo only for it to fail.

You don’t have to spend millions on your logo. In fact, you can create yours in less than 10 minutes for free.

Consider the information in this article and then apply what you learned with Online Logo Maker.

You’ll have all the images, fonts, and templates to work from to create an amazing logo for your boot company.

What are you waiting for?

Get started today!

Your brand is only as good as your customer’s memory. What will customers find memorable about your shoe company logo?

Your logo will be a lasting symbol for your products, their quality, and your appeal as a company. That’s why the care with which you develop your shoe company logo idea and design is such a critical part of your business success.

What Makes A Shoe Company Logo Important?

The value of memorability

A recent Siegel+Gale study of 3,000 consumers found that the most memorable logos are 13% more likely to get consumers’ attention, and 6% more likely to suggest a company is more unique than others in its categories.

As a small shoe company selling to a niche market–Click!–what does your unique brand have to say to would-be customers?

Designing A Memorable Shoe Company Logo

These four design suggestions will help you choose or design a logo that will get your brand out the front door and into the minds of your customers.

Simplicity

According to an AdWeek study, simplicity is the logo element most commonly associated with memorability. But defining simplicity isn’t simple.

Common shoe brands such as DC Shoes and Adidas have been very successful with simplicity in color. Other brands, such as Foot Locker and–well, Simple Shoes–use recognizable, meaningful images and plain text to stay relevant to customers.

We’re here to determine what ‘simplicity’ and ‘memorability’ can mean for your brand.

Design

Certain attributes of any shoe company logo will send specific messages to consumers. For example, a geometric design emits power, while an organic design is visually warm and welcoming.

Want an approachable shoe company logo? Logos that ‘hold’ a visually dynamic shape–the Lacoste logo, for example–are the only treatments in the Siegel+Gale study highly considered as “original” and “approachable.”

Your design options are expansive. Contact us for help or see our tutorial for making custom logos to

Originality

Originality is an artistic fundamental. Any shoe company logo should have that artistic value, in and of itself.

The pitfall to avoid is replicating an existing logo without realizing it. (It happens more often than you think.) Vet your design ideas thoroughly to prevent any long-term embarrassment.

Despite the Siegel+Gale study, you can achieve originality with any design elements that are right for your brand.

Meaning

Famous logo designer Saul Bass once said about designing logos, “symbolize and summarize,” essentially summarizing the functional purpose logo art for brands. How will your logo symbolize and summarize your business?

If you develop an understanding of your target market and what’s appealing to them, you can decide how your logo will be a bridge between the value of your products and their appeal.

Even to unfamiliar eyes, your logo should mean something to those customers–whether it’s an abstract concept, like rebellion or wisdom; or vivid picture, like the shape of your bestselling product.

Make A Logo Right Now

Are you ready to do some experimenting? Now that the creative juices are flowing, try our online logo maker, directly in your browser. You can also contact us for more tips and suggestions. Enjoy!