Logos are an important component of any company’s marketing strategy.

A clear, recognizable logo helps to establish a company’s brand. Customers will begin to associate your company with that logo, which will help encourage repeat business. This builds your company’s visual identity.

That said, not all logos are created equal.

You want your fashion logo design to resonate with customers. To do this, it must incorporate certain design principles that will make it visually appealing and compelling.

Studies show that using the right color combinations in a logo can increase brand recognition by up to 80%.

While color choices might seem like a matter of preference, there is actually a science behind it. Paying attention to color theory will help you create a more effective fashion logo design.

Let’s take a look at how to science of colors can impact a logo.

Color Influences Emotion

Have you ever seen a particular color, and it raises a variety of emotions?

It’s not just your mind playing tricks on you. There is ample evidence that colors actually have the ability to influence emotion.

Colors are generally divided into warm and cool colors. Warm colors are your reds, yellows, and oranges, while cool colors are your blues, greens, and purples.

Warm colors tend to arouse active emotions. This can include emotions like anger or anxiety, as well as excitement and creativity.

By contrast, cool colors lead to passive emotions. Cool colors can make people feel calm, or comfort, but can also lead to melancholy.

When choosing the colors for your logo, think about what kinds of emotions you want customers to experience.

For instance, if you want your brand to be associated with fun and high energy, then you might want a fashion logo design that includes red or yellow. If you would rather communicate consistency or dependability, colors like blue and brown might work better.

Memory Affects How We Perceive Color

Another way colors affect people is by bringing up associations with that color. Memory can certainly have an impact on the way we perceive colors.

Sometimes this can be deeply personal.

Perhaps it’s the color of your favorite crayon from kindergarten. Or, maybe it was the color of your prom dress.

In other cases, a universal memory and or association is brought up. For instance, most people associate the color green with nature or the color blue with water.

If you want your customers to associate certain environmental or cultural features with your company, color choice can influence that.

Shades and Hues

When it comes to fashion logo design, the color itself is not the only factor to consider.

Colors come in different shades and levels of brightness. Whether a particular color is dark, dull, light, or bright can impact how customers perceive it.

For instance, dark colors tend to indicate a more serious, or somber tone. Bright colors are more lighthearted and playful.

The shades of colors you use can influence what customers believe your business is about.

Take pastel colors, for instance. These colors are typically associated with babies. Using them in your logo could lead customers to assume that your brand is for children.

Dark colors, on the other hand, may lead customers to believe that your brand is geared towards professionals.

Whatever shades of colors you choose to use, keep these associations in mind. You always want your color choices to complement your brand identity, rather than confuse it.

Making Colors Work Together

While many logos are monochromatic, other logos use two or more colors.

Using multiple colors in your logo can help your company draw on different aspects of different colors.

For example, you can use colors that are similar to each other, like blue and purple, to emphasize the use of a cool color palette. This will reinforce the associations with cool colors.

Or, you might choose to use contrasting colors. Using blue and yellow in the same logo can tell a more complex story about what your brand is.

How Color Affects Fashion Logo Design

While there are many scientific facts about the impact of color in general, there is also specific research on how color is perceived in fashion.

Obviously, color is extremely relevant in the fashion industry. The color of a certain piece of clothing has a great impact on how a customer will react to it.

Additionally, the color of your fashion logo design will influence how customers perceive your brand overall.

For instance, blue in the fashion industry is associated with competence and confidence. Think of the blue shirts and navy blazers that businessmen often wear. Blue is considered a classic and reliable color.

Meanwhile, colors like green are considered more rugged or outdoorsy. Purple brings with it an air of sophistication or even royalty.

You should choose the colors for your fashion logo design based on what you want customers to think of your company.

If you are marketing mostly to customers who need professional clothing, blue should appear in your logo. Or, if you want to show that your clothing is high-end, purple might be a better choice.

Building Your Brand

At the end of the day, there are no right and wrong answers when it comes to choosing the colors for your logo. Rather, the colors you use should be based on the preferences of your customers, and the goals of your brand.

Remember, the purpose of your logo is to create a brand identity. You want customers to look at your logo, and immediately make associations that help them understand what your business is about.

You also want something that will stick in your customer’s mind. This way, when they see your logo in an advertisement, or on a product label, they will immediately call your business to mind.

If you’re ready to start working on a fashion logo design, then check out our free logo creating tool. You can incorporate the principles you’ve learned in this post into making an awesome logo for your business.

You know all about the latest color trends when it comes to jewellery design. You have pieces in rose gold and have adorned your necklaces with show-stopping pendants in every shade of the rainbow.

But what role does the psychology of color play in your jewellery logo design or re-design? 

Read on to find out.

The Fire Shades: Red, Orange, And Yellow

When you’re picking shades for the pieces you display in your online jewellery company, you likely think about what would look good on a variety of skin tones, is representative of your brand, and is up-to-date with current trends.

The same should be said of your logo colors.

First, we’ll examine the psychological impact of fire shades.

Yellow

Yellow is associated with optimism.

If you design pieces primarily sold for special occasions — graduations, engagements, or birthdays — be sure to include lots of yellow in your logo. It will make shoppers excited about the road ahead, while instilling a sense of joy in them.

Red

Red is a color you need to be careful with.

While it’s great for making customers stop and pay attention, it’s also been proven to cause stress and raise blood pressure levels. People also associate it with sales — meaning that if your products are higher-end and expensive, you’re setting shoppers up for disappointment.

To temper the psychological side effects, use red in your logo design when associated with a natural image, like a rose.

Orange

Orange reminds customers to think outside of the box.

Psychologically, we associate the color orange with excitement, risk-taking, and confidence. If your line is more avant-garde, play into it by using orange in your design.

The Soothing, Regal Shades: Blue, Green, and Purple

Now, let’s take a look at shades that carry more symbolism psychologically than the fire shades. Blues, greens, and purples make us think of certain experiences and can alter our perceptions of ourselves and others.

Blue

Blue calms down and relaxes anyone who sees it — after all, why do you think so many of us feel calm by the seashore?

If your brand wants to convey a sense of dependability and stability, be sure to include this hue in your logo.

Green

Psychologically, we associate green with nature. Are you a natural, hand-made artisan jeweler? Do you take inspiration from images of the woods or other natural elements?

If so, be sure to include this shade in your logo.

Purple

Purple has long been associated with royalty and expense, meaning it’s a perfect color choice for the logo of a high-end brand.

It also has psychological associations with fantasy, making it a great choice for jewelers selling costume jewellery or with designs rooted in the inspiration of a by-gone era.

Create Your Jewellery Logo Design Today

Birthstones aren’t the only way to get symbolic when it comes to the colors you use in your jewellery line.

As you’ve learned from this quick post, the colors you choose to include in your jewellery logo design can evoke certain feelings in your target market. But just like when you’re stringing beads, sometimes it can take a few tries to get the perfect combination.

Use our free online logo maker tool to test out a variety of jewellery logo design options. Make sure your logo looks as lovely as your pieces themselves!

At the end of the day, a t-shirt ultimately serves two distinct yet important purposes.

First and foremost, they’re comfortable and easy to wear. There’s something about a good t-shirt that feels comforting yet stylish. But there’s a secondary, more important purpose. A t-shirt is essentially a form of branding that your audience pays for.

Accordingly, you’ll want to make sure your logo stands out. Read on for some creative placement ideas for your clothing line logo.

5 Creative Placements for a Clothing Line Logo

1. On the Hem

If you’re using a solid color, placing a colorful logo on the hem of your shirt is a great way to play with contrast.

It’ll immediately make your logo pop and stand out to anyone who sees it. More than that, it’s a subtle way to draw the human eye towards your logo.

Take a white tee, for instance. By contrasting the color (even if it’s just black) of your logo with the solid white of the shirt, you’ve managed to create an easy way to get noticed.

2. On the Sleeves

This is a popular choice that a lot of clothing companies are utilizing. You’ll have a few different options if you choose to put your clothing brand logo on the sleeve.

You can have an understated, small logo on the hem, for instance.

Or you can have your logo run across the bicep in slightly larger print. This can be a great idea for athletic wear, like what Monsta Clothing Co. has on some of their shorts.

If you’re offering long-sleeve tees, use a design with your logo running down the length of the sleeve.

Using different fonts can make a difference, too. For instance, have your logo on the breast pocket, then in a different font on the sleeves.

3. Patterned

Of course, there’s a chance that subdued isn’t quite your style. There’s nothing wrong with that. In fact, sometimes the most memorable logos are the ones that are in your face.

If that’s the case with your brand, a patterned design all across the t-shirt (yes, front and back) is a great option. The human eye loves patterns, so this is a surefire way to draw some attention.

4. On the Back

Sometimes it’s hard to beat a classic. Featuring your clothing line logo on the back of a shirt, either vertically or horizontally, is always a smart call.

It’s simple, sure, but the classics work for a reason.

5. Wrapped Around

This is a fun design that few companies take advantage of. By wrapping your text around the front and back of your t-shirt, you’re going to stand out in the best way possible.

Remember the checkerboard pattern? Wrapping your logo works in much the same way. The human eye wants to complete patterns, so eyes will be drawn to your logo.

You can either wrap it around the breast or place your logo diagonally like a sash.

Your Logo is a Statement

Your logo represents your brand as a whole. It needs to be every bit as creative and innovative as you are.

Get creative with your clothing line logo placement and stand out from the rest of the crowd.

Do you consider yourself a fashionista? If so, you probably have a Pavlovian response when you see certain iconic fashion logos.

Even if you’re more the type to throw on any clothing that’s clean and fits, you likely are familiar with some of the world’s most unique fashion logos.

Here’s a list of the very best fashion logos, and what makes them instantly recognizable the world over.

The Fashion World’s Most Iconic Logos

Chanel

Coco Chanel is widely regarded as one of the world’s most stylish women. The interlocking C’s logo that distinguishes the Chanel brand is one of the most well-known fashion symbols.

As with so many pop cultural backstories, there are conflicting ideas of what inspired the double-C. Still, it’s universally acknowledged that Chanel herself designed the now-famous logo.

Burberry

Burberry’s equestrian-themed logo, which features a knight and steed riding together into battle, is said to reflect the fashion company’s specialization in outerwear.

Fun fact: the Latin term “prorsum,” which decorates the knight’s banner, means forward — as in forward-thinking fashion.

Hadid

Hadid Eyewear produces glasses and sunglasses that manage, almost magically, to be at once fashion-forward and timeless. The company’s logo is a large, clean-lined letter H that echoes this duality.

Nike

With the possible exception of the Coca-Cola logo, there are few logos as universally recognizable as the Nike “swoosh.” Believe it or not, the designer behind this fashion logo, Carolyn Davidson, was a college student when she came up with the swoosh in 1971.

For her contribution, Davidson received the whopping sum of $35, along with a certificate of appreciation and 500 shares of stock in the athletic shoe company.

Today, those 500 shares are estimated to be worth over $640,000. Not bad for 18 hours of work.

Levi’s

Jeans are perhaps one of fashion’s longest-lasting and most versatile garments. Worn by everyone from toddlers to construction workers to celebrities, these denim pants debuted in 1872 thanks to Levi Strauss, a dry-goods purveyor.

Remarkably, it wasn’t until nearly a century later, in 1967, that the now-iconic red “batwing” logo was developed by Walter Landor & Associates. Since then, however, it’s become a visual shorthand for the best denim in the world.

Gap

This clothing company, known for its affordable, preppy basics, notoriously changed its “blue box” logo back in 2010 — to an overwhelming chorus of criticism.

The short-lived new logo featured Helvetica text and a small, gradient square of blue. After less than a week, the logo was changed back to its old font, but this time without the blue box background. The executive in charge of the logo revamp resigned just a few months after the brouhaha.

Adidas

Three parallel bars have always been associated with the Adidas brand, in one for or another.

The trefoil logo, complete with the three bars, has been replaced with the current design that suggests a mountain. Both are still recognizable, and the history of the company (including its logo changes) is well worth a read for and fashion or history buff.

Which fashion logos do you consider most iconic or influential?

Feeling inspired to create your own? Use our free online logo maker tool to help!