How to Create an Awesome Insurance Logo That Really Connects With Your Customers
Posted on October 05, 2018 by Logo Design Tips and Tricks
Is your logo optimized to represent your brand and attract customers? Having a killer logo is imperative to your insurance company’s success.
If you’re struggling to create your logo, you’re in the right place.
There are a ton of different ways to optimize your logo, from design to legalities. You can easily get the logo you want by following these tips. Keep reading to learn how to create the perfect insurance logo.
1. Fully Realize Your Identity
Before you even start to design a logo, you need to have a strong understanding of who you are. Consider what your brand stands for, what it represents, and its mission statement.
Who are your ideal customers? What interests does this group have and what are the trends?
Develop a complete profile of your brand’s identity. Then, check out how your competition is using their logos. You can find great Esurance reviews that will give you insight into what customers want.
2. Use Color Science
Did you know that certain colors evoke specific emotions? For example, red signifies boldness, energy, and courage. It also inspires the appetite of viewers.
Decide what emotion you want your insurance logo to evoke.
You likely want potential customers to feel they’re in safe hands with your company. It’s important to come off as a trustworthy company, which happens to correlate with blues and greens.
3. Choose the Right Name
You need to decide if you want your logo to say your business name or a symbol. Some brands, like Coca-Cola, use their name in the logo. They can do this because it’s a unique name, unlike its competitors.
Luxury car brands like Mercedes choose to use a symbol as their logo. The moment you see that emblem on the car, you know what company made it.
Would your insurance company benefit more from a unique symbol? Or is the company name unique and short enough to stand alone?
4. Own Your Logo
If you plan on being a highly successful company, it’s crucial you legally protect your logo. You don’t want your competitor’s ripping off your great logo design.
You can make your logo “ownable” by making every aspect of it unique to your brand. From the font, lines, and colors, every feature should be unique to you.
Then, look into trademarking your logo. If your design hasn’t isn’t being used by anyone else, you can make sure you’re the only one legally allowed to use it.
5. Keep it Simple
It’s tempting to make your logo complicated and intricate to be unique. Unfortunately, you’ll be more successful with a simpler and easy to recognize logo.
Use crisp, clean lines in your logo. Customers shouldn’t have to squint to understand what’s going on in the design. In fact, if they don’t understand what your logo’s saying, they’ll move on to a competitor.
Ready to Create Your Insurance Logo?
Forget hiring a professional graphic design company. You can easily create your own insurance logo by following the tips listed above.
Remember to stay true to your brand’s identity and focus on your customer’s perspective.
Do you need a logo for another business or side hustle? Check out our blog for more tips, tricks, and guides to creating the perfect logo for your brand.
Insurance Logos: Designs to Inspire Customer Trust
Posted on July 11, 2017 by Logo Design Tips and Tricks
Are you looking for a better logo design?
In every industry, you want to make sure your logo inspires customer trust. However, insurance is one industry where customer trust truly means everything.
People are definitely more willing to take a gamble on a food product purchase or clothing purchase than they are on an insurance purchase.
Therefore, insurance logos need to think beyond being catchy or flashy. They need to convey professionalism and integrity in order to win over the customer’s trust.
But how do you create a logo design that inspires trust?
Read on to find out.
Crazy font styles, bold colors, detailed images. It can be easy to get carried away with your logo design without even realizing it.
Cluttered logos are not only difficult for customers to decipher, they’re difficult for customers to trust.
That’s because people perceive cluttered logos as unprofessional. Even worse, many perceive cluttered logos as desperate. Why is this business trying so hard to get my attention? Is it because their business is struggling?
On the other hand, insurance logos that are clean, crisp, and minimalist convey professionalism. They let people know that while your logo represents your company, it’s your services that speak the real truth.
So, if you want to inspire customer trust, try to simplify your logo as best as possible. Stick to only using one font and maybe just one or two colors.
Design in Black and White First
Speaking of crisp and clean, one of the best ways to ensure you achieve a clutter-free is to design a logo in black and white first.
This will help you get the design right before you worry about adding in a lot of color. It’s always easier to start simple and on more later than it is to scale back.
Plus, there are times when your logo may need to be black and white due to printing restrictions. Making sure it looks good in black and white helps you lie the foundation for detailing later on and helps prevent you from going overboard.
Choose the Right Colors
While black and white designs are great, there’s nothing wrong with adding a splash of color to your logo to help it stand out from the crowd.
However, you should be very selective about the exact colors you choose. Color psychology- the idea that certain colors convey certain meanings- should be taken into consideration.
While there is no “wrong” color, it’s important to pick colors that will resonate well with your target audience. The more a logo resonates with an audience, the likelier the audience is to trust your business.
For example, if you want to evoke feelings of cheerfulness and warmth, go with yellow. If you want to evoke feelings of calm and serenity, go for blue. Red, the color Amistad Insurance Services uses, evokes intensity and passion.
You can check out this color chart to learn more about what emotions are associated with each color.
Insurance Logos: Wrap Up
Hopefully, this article has inspired some ideas for creating an insurance logo that inspires trust.
If you have any questions about developing your logo design, please do not hesitate to drop a comment below.
Why Are Life Insurance Logos Important?
Posted on July 07, 2017 by Logo Design Tips and Tricks
Like all businesses, logos are vital to life insurance companies, serving as the public-facing image of the brand.
With more serious subject matter at hand—namely the event of the buyer’s death, there are some design challenges insurers face, as compared to other industries.
So, with life insurance logos, designers need to approach the process with a bit more sensitivity. The logo should be respectful, authoritative and most of all, memorable.
Read on for some best practices for designing a life insurance logo to remember.
Beware of Being “Too Cute.”
At Online Logo Maker, we’re well aware that a logo needs to be both unique and clever to stand above the rest.
While we’re big fans of visual puns or double entendres, cheeky logos don’t quite work as well when it comes to designing a successful life insurance logo.
Show with Symbolism Basics
The major design elements have to do with the basics; shape, color, and typography.
What we mean is—you’ll want to create something that speaks on a psychological level.
Certain colors (i.e. gray, blue, black) traditionally work to evoke authority and security—concepts that have life insurance written all over them.
Or, you may want to create something a bit more modern.
Try stirring up feelings of warmth and safety by using reds, oranges or other warm colors. Or try using soft, rounded shapes that signify themes like family.
Life insurance has that warmer side, too, providing protection for your loved ones.
While it’s wise to avoid things edgy or cute, illustrating your point through the right color combination and the font to back it up is the way to go.
What Does Life Insurance Represent?
Take Mass Mutual, for example. The 166-year old company recently did a logo redesign, which they claim, represents people coming together to take care of each other.
To convey this sentiment, the company opted to go with a series of dots, which form an “M” in the center.
While that’s just one example, those tasked with designing a logo with such heft behind it could take a cue. ‘
Another example is Top Quote Life insurance.
Out of the best life insurance companies, Top Quote has a standout logo.
The contrasting blues suggest health, while the human-esque icon draws your eye back to the brand name.
In the end, we come back to this idea that a good logo is good for business. It serves to draw in potential customers while maintaining recognition from those who are more familiar.
Still, the company behind the logo must deliver on the promises advertised.
In Need of a Great Life Insurance Logo?
If the “face” of your company needs a bit of a lift, or you’re starting from scratch, Online Logo Maker has the tools you need to breathe some “life” into your life insurance logo.
With unlimited saves and downloads and a quick, easy approach to design, Online Logo Maker’s free logo tool makes branding a breeze. Try it today–free of charge!