Is your logo optimized to represent your brand and attract customers? Having a killer logo is imperative to your insurance company’s success.
If you’re struggling to create your logo, you’re in the right place.
There are a ton of different ways to optimize your logo, from design to legalities. You can easily get the logo you want by following these tips. Keep reading to learn how to create the perfect insurance logo.
1. Fully Realize Your Identity
Before you even start to design a logo, you need to have a strong understanding of who you are. Consider what your brand stands for, what it represents, and its mission statement.
Who are your ideal customers? What interests does this group have and what are the trends?
Develop a complete profile of your brand’s identity. Then, check out how your competition is using their logos. You can find great Esurance reviews that will give you insight into what customers want.
2. Use Color Science
Did you know that certain colors evoke specific emotions? For example, red signifies boldness, energy, and courage. It also inspires the appetite of viewers.
Decide what emotion you want your insurance logo to evoke.
You likely want potential customers to feel they’re in safe hands with your company. It’s important to come off as a trustworthy company, which happens to correlate with blues and greens.
3. Choose the Right Name
You need to decide if you want your logo to say your business name or a symbol. Some brands, like Coca-Cola, use their name in the logo. They can do this because it’s a unique name, unlike its competitors.
Luxury car brands like Mercedes choose to use a symbol as their logo. The moment you see that emblem on the car, you know what company made it.
Would your insurance company benefit more from a unique symbol? Or is the company name unique and short enough to stand alone?
4. Own Your Logo
If you plan on being a highly successful company, it’s crucial you legally protect your logo. You don’t want your competitor’s ripping off your great logo design.
You can make your logo “ownable” by making every aspect of it unique to your brand. From the font, lines, and colors, every feature should be unique to you.
Then, look into trademarking your logo. If your design hasn’t isn’t being used by anyone else, you can make sure you’re the only one legally allowed to use it.
5. Keep it Simple
It’s tempting to make your logo complicated and intricate to be unique. Unfortunately, you’ll be more successful with a simpler and easy to recognize logo.
Use crisp, clean lines in your logo. Customers shouldn’t have to squint to understand what’s going on in the design. In fact, if they don’t understand what your logo’s saying, they’ll move on to a competitor.
Ready to Create Your Insurance Logo?
Forget hiring a professional graphic design company. You can easily create your own insurance logo by following the tips listed above.
Remember to stay true to your brand’s identity and focus on your customer’s perspective.
Do you need a logo for another business or side hustle? Check out our blog for more tips, tricks, and guides to creating the perfect logo for your brand.