Branding is what companies use to help consumers connect with their businesses.
McDonald’s, Nike, Walmart and various other brands have steadily grown their customer base using their logos. Logos are the foundation of all branding — they’re the images your customers will associate with your company.
Having loyal customers can be very valuable for a company. In fact, a loyal customer has an average lifetime value of $1,803. How you execute your branding plays a major role in this.
This includes the logo and packaging you use for your products. The human mind is able to process imagery 60,000x quicker than words. That says a lot about the importance of your logo and any other images used in your branding.
If you’re considering updating or creating a logo for a new or upcoming product, then the following tips may be useful. Let’s review how you can build your brand using packaging logos.
First, Create an MBA Name
We’re not talking about a degree.
An MBA translates to memorable, brandable and available. The idea is to create a name for the product that is easy to remember, simple to brand and not already in use. This is important whether you’re buying a domain name or creating social media profiles.
Talk to Different Manufacturers
Hopefully, you have an idea of which manufacturers you may work with in the future. Your brand won’t make it far if the product is being created by an unreliable manufacturer. If you run out of supply or have a mediocre product, then the result will be dissatisfied customers.
Now, Develop Your Packaging Logos
Your product has a name and manufacturers to create it. Now, you need a logo and packaging for it. The logo you place on your products will help build awareness for your business. Avoid using blank or generic boxes for your goods.
Take advantage of the space on your boxes to place your packaging logos and business name. The key is to make your logos unique. Here are some of the trends packaging design companies are using:
You can have some or all of the letters broken up in your product or business name.
This tool is valuable for more than just photos. Not all letters have to be seen for customers to get the idea of what your logo reads.
Simplicity and neatness are sometimes the best way to go. Some companies rebranded their logos using this style, i.e. Mastercard and Airbnb.
Color palette simplification
The colors used in your logo should also be kept simple by using less color. While color is important for evoking emotion, there is such a thing as too much color!
This is a new trend on the scene of logo and branding, however, it’s an excellent way to give your business personality. You can really get creative with the different types of textures, such as grass, smoke and flowers.
The beauty of it all is you don’t have to know design. You can simply hire a graphic designer to do it for you. Some even have experts who can help you develop ideas for the best logo for your brand and packaging.