The world of business is evolving all the time, many of the most recent innovations have to do with the internet. Today, about 17% of sales are done online.

Therefore, the importance of website design cannot be emphasized enough. Having an organized, navigable website with a decent logo can be the difference between a successful business and an unsuccessful one.

Unfortunately, most of us are not computer technicians or experts on the world wide web, so making a good website can seem like a daunting task.

The good news is that you’re not alone. We’ve made a list of some features that every website should have (and why) in the paragraphs below.

1. Business Information

The first thing anybody should know when visiting your website is why it exists. Do you sell cakes? Used cars? Legal services? The purpose of your business should be clear almost instantly.

The purpose of your business should be clear on the front page and in the domain name. If you sell bouncy castles, for instance, bouncekingdom.com would be a great domain name. A more vague name like aircastles.com would not be as good.

Not only will you need to communicate the purpose of your business, but other information should be easy to find as well. If your company has a logo, it should be visible on every page, without taking attention away from everything else.

It should also be easy to get a hold of the business. Usually, this is done through the use of a ‘contact us’ page. Most websites display these prominently so that the customer will be able to reach out to them without any difficulty.

If you’re looking for a company to help with web design Richmond, Virginia is a great place to start.

2. Other Content

In the earlier days of the internet, having a website that was exclusively about business was common. However, recent years have seen the rise of a new trend, often referred to as link building or search engine optimization.

The basic idea behind this is to put articles on your website related to your particular business or industry. By sharing relevant advice and information, you can use the sheer power of human curiosity to increase your website traffic.

This may seem like a strange tactic, but it works, especially for small businesses.

Maybe Valentine’s Day is coming up, and I’m not in the market for flowers, or an engagement ring, or any related gifts. However, I see an article on the origin of Valentine’s Day, and now I visit the website just to learn more.

3. Mobile Friendly

Since late 2016, mobile browsing has consistently accounted for roughly half of all internet use. If your website isn’t capable of being navigated from a phone or other device, you’ve already lost a gigantic customer base.

Whatever website design you end up going with, mobile use needs to be a necessity.

The Importance of Website Design

The importance of website design must be understood when running any kind of business. We’ve mentioned only a few of the things your website must have above, but there’s more out there.

We encourage you to do more research on your own. 

If you want to know more about business logos or are looking to have one made, please check out the rest of our site.

There are as many different kinds of logos as there are colors and styles.

With so many out on the market, how do you even begin to make a good and memorable travel logo design?

We’re here to help you figure that out! Read on to learn more!

1. Share the Excitement

When a person is on the look out for a great vacation, they want it to be stress-free and full of fun adventures.

You want your logo to jump out at your customers and let them practically feel what it would be to travel with you. Your logo is one of the very first things a customer will see when researching your company, so it has to make a lasting impression.

Don’t be afraid to have a lot of fun when it comes to a travel logo design. If you’re having fun making it, other people will be able to feel that excitement.

2. Showcase the Location

Share bits and pieces of the location your customers will be traveling to. Not only will it make for an interesting and unique logo, but it will also give them a taste that makes them want more.

Be sure to pick out certain traits about your location that really show off its best qualities. For example, a travel logo design for a cruise to Australia would be completely different from one meant for a Saigon tour.

Show off what makes your location special by sharing it in your logo.

3. Font Choice

Use the font in your logo to portray the type of style your company is all about. Each kind of font can give off a different type of feeling, so make sure to choose one that works best.

If you offer a more business-like kind of service, then using bold and professional text styles would be best. However, if your audience is mostly families with kids, then you should try to make use of loose and cartoon-like fonts that really give off the feeling of fun and joy.

4. Bright Colors

All colors invoke different kinds of emotions to their viewers subconsciously. You should keep that in mind when coming up with your logo so that you can be certain to give off the exact kind of emotion you want your customers to feel.

In general, we’d suggest bright and bold colors that can give a feeling of happiness and fun. Although you should try to match the colors with bits of your company’s chosen colors so that it can help to build up your branding at the same time.

5. Give a Message

A good logo tells a story. For a travel-specific logo, this trait is even more important. Everyone loves a good story, and it’s up to you to provide one to your customers.

Figure out what you want your company to represent, what you want to really tell people. Then find a way to incorporate that into your logo design.

A logo is a quick way to shine a spotlight on all the best things about your company and what you can offer to your customers.

You Don’t Have to Go Far to Create a Great Travel Logo Design

With all of this, you have the equipment you need to start designing that perfect logo that your customers will love. Just remember to try and have a little fun with it and the rest will come naturally!

Having some trouble? We can help!

Got a new logo for your company shirt? Are you planning to distribute corporate giveaways with your brand on it? Need to make your brand more visible?

The answer is effective logo placement.

It’s not enough to put your company details on your promotional items. Having the perfect logo placement will do the trick.

Below, we have some do’s and don’ts of logo placement for your business.

1. Do Make Your Logos Visible

The purpose of a logo is to be the face of a brand or company. Excellent logo placement will increase brand visibility and awareness. This is why you often see logos in high areas of packaging.

Take notice of the parts of a garment that is most visible at first glance. Often, it’s the chest and upper back area. You can also apply this to items such as mugs, packaging, and more.

For example, your printing business needs to print a security logo design for a security company t-shirt. Security company employees give off a feel of authority when you make the logo very visible. Don’t hide it on the lower right side of the shirt or at the buttocks area.

2. Do Use Materials that Show Logos Best

A bad company logo may only look bad because of its placement. Logo placement extends to the kind of material you choose. If you are a clothes designer, you should know different types of fabrics you can get logos printed on.

Logo printing businesses know which materials will work best with their printers. This includes bags, accessories, and most other promotional items. Or, check out promotional giveaway stores that offer printing and bulk items.

If it’s not something you can print logos on, you can resort to engravement, stickers, or decals. If you own a business that creates your own products, you may want to put logos on your machinery too. It makes your workshop look professional.

3. Do Consider the Best Logo Size

Having too big a logo on a product can make your company look small. Consumers may also understand it as you ‘shouting’ your brand at them. Instead of enticing customers, you might drive them away with this ‘in your face’ approach.

This is why you need to pick out the correct size for your logo. With size, you also need to consider its location. Is it at the corner or smack-dab in the center?

This applies to t-shirt printing. You likely have a range of sizes available for your employees. For smaller shirts, you may need to resize your logo so it doesn’t look too large.

Get a designer’s opinion on your sizing. People at logo printing businesses may also have opinions worth listening to since they’ve seen a lot of designs. Do note that some printers may not be able to print your logo if it’s too large.

4. Do Think Outside the Box

Get your creativity stirring! Look at something common and find a way to make it unusual. Make your logo placement unexpected and interesting.

Do you own a bar? Get a custom ice molder where you can put your logo on ice.

Or, put your brand on someone.

Are you looking to bring your logo to social media? Hire an influencer or a model. Get them to paint their logo on their body (or face).

Next, let them do some amazing things. Don’t have the walk around the street with a camera crew. Get them to skydive or perform some awesome calisthenics stunts.

Use unusual promotional items like power banks. Make sure to customize them with your logo before you give them away! Learn more here regarding small business giveaway items.

5. Don’t Print the Logo Over Zippers

It’s risky for your logo to meet a zipper. For one, your printers are not going to survive very long after printing over the zipper teeth. Another reason is that your logo won’t look pretty after the process.

When you’re printing a logo on a jacket, avoid placing your logo in the middle where the zipper often goes. Also, avoid pockets and seams when you can. These parts of a garment have a thickness that isn’t constant with the rest of the garment.

Printing over these areas will break or mess up your logo. These kinds of mistakes make your apparel look unprofessional. It will end up as a waste of time and resources.

Often, printing over pockets and seams involve manual effort, which is painting the shirt. If you’re willing to raise the price for the aesthetic, do so. Note that your customers might not so be sure the product will be worth the price tag.

6. Don’t Always Place Your Logo on the Right or Top

The power of logo placement on human memory is remarkable. Placed on the right spot, it either sticks to people’s minds or fades from them. Intricate or beautiful designs may not matter with the wrong placement.

Consider the direction of how you read. When your customers read from the left first, it’s natural for their eyes to look left first. And since most logos are on the left side of a shirt, it’s where people expect them to be.

Notice also how popular brands place logos high on their packaging. Smaller businesses might do this to increase brand visibility. And yet, it may be better to lower or center their logos.

The bottom line: left is best. This also applies to items and website headers. The bottom line for brand packaging, use strategic logo placement.

7. Don’t Forget to Double Check

Logo placement is an important part of giving awareness to a brand. This is why you must look at all angles people could view your logo. If you don’t check, you might end up doing the opposite of promoting your brand.

An example of this is the Turkish Airlines ad posted at the side of an escalator. Because of the brand placement, the airplane in the ad seems to be crashing into a marble floor. It’s funny but it’s also an easy mistake to make.

Although that example isn’t logo misplacement, it’s something to learn from. The key is to take a careful look at your location. Get a second opinion from someone else, if possible, with a unique point of view of things.

Remember this: if it looks weird, it most likely is.

Increase Your Brand Awareness with the Perfect Logo Placement!

That is our quick logo placement guide. We hope it was helpful and informative! Now, you know where to put your logo.

This doesn’t mean you limit your logo placement; this is only a guide. Be creative still and think outside the box to make your logo placement unique. Whimsical and fascinating logo placement is a great way to catch attention.

Want to know how to best market your brand with a single image?

Your logo may be too simple or uninteresting. Check out our guide to walk you through the process of designing a logo and make your company stand out.

If you want to boost business for your company or shop, you’ll have to get creative. Thankfully, it’s not as difficult as it sounds.

All you need to do is brainstorm some stellar sign design ideas with your team. Signage is an easy way to attract customers and get your brand out there.

Are you curious to learn more? Keep reading for some awesome tips about signage design that will get customers in your front door and skyrocket your sales. Let’s get started!

Solidify Your Logo First

Small business signs will get your business noticed, even if you’re just starting out. But to create effective signage, you’ll need a stellar logo first. After all, your logo is the most recognizable part of your branding.

If your company already has a logo, make sure you’re happy with it before you create new signage. If you’re starting from scratch, check out our blog for info about creating the perfect logo for any business.

Choose an Attractive Color

Color is an important part of marketing psychology. So, when your team is coming up with business sign ideas, consider which colors best reflect what you’re trying to communicate.

Whether you’re creating the main sign for your business, or a sign to advertise a sale or promotion with both words and images, the colors you choose will affect how effective it is.

Use Signs to Increase Visibility 

Is your business hard to find? Use signs to increase your visibility and decrease customer frustration. Placing clear signs around your area that point people in the right direction will help.

Focus on Contrast in Your Signage Design

If your indoor or outdoor signage design is too busy and complicated, it won’t attract anyone’s eye as they walk or drive by. Make sure the colors you use contrast each other in a clear and simple way. Sticking to two or three colors is a great way to achieve this.

Contrasting with clarity will communicate the message you want, whether you’re directing customers toward your business’ parking machines or foot traffic into your shop.

Put a Fun Sign in Your Window

Are you afraid your business is looking a little stale? If that’s the case, then it’s time to have some fun.

Signs are a great way to communicate your sense of humor to potential customers. Use your whole team to brainstorm out-of-the-box storefront sign ideas. You might just surprise yourself! 

Take This as a Sign

Why wait to start boosting your business? Set yourself up for success today by using effective signage design to improve traffic flow.

For the best results, focus on using colors that match your company’s vibe and message. Be sure to contrast these colors appropriately and to keep your signage simple. Use these signs to show off your sense of humor and to boost your visibility. 

Need help coming up with a recognizable logo to put on your signage? We’re here to help. Check out our online logo maker for great results!