If you’re a business owner, then having a website for your company is absolutely essential to success. It can be a great way to reach new customers and keep existing ones up to date on any news or important announcements.

If you’re not sure where to start or how to build a user-friendly site, using modern web design has a variety of advantages that make it worth implementing. Here are 10 reasons why you should use this effective, classic style of design.

1. It’s Easy to Navigate 

More simplistic web design means that your site will be much easier for users to navigate. Instead of having to process a lot of text, images, and navigation choices, users will be able to quickly understand what to focus on.

This means making good use of white space and taking a simpler approach to things like navigation menus.

This is crucial because it means users will have an easier time using your site and finding your call to action. The last thing you want is for a customer to be confused about where they need to go to find critical information. 

2. You Can Take Advantage of a Great Image

Modern web design typically uses fewer images, which means the ones you do incorporate can have a dramatic impact. That means more minimal web design can be a great way to showcase dynamic images of your products.

These larger images can also make your site stand out and immediately grab attention when someone loads your page. A great first impression is crucial to getting people to stay on your website, and a gorgeous image is a good step to make sure that happens.

3. It’s a Classic Design Style

It’s currently on-trend and popular to have a minimalistic and modern web design. But it’s also something that won’t become passé. Large images and white space can make a site pop, and that will continue to be true in years to come.

While it can be tempting to try out the latest trends and features in web design, it’s important to think about what will be best long-term. Using this style means your content will always look professional and polished.

4. Modern Web Design Loads Quickly 

One of the worst problems to have with a business or personal website is having it load slowly. Because more modern web design has fewer elements and images to load, it will pull up more quickly.

This eliminates frustration for users and avoids having them close the page before they even have a chance to look at it. If your site is bogged down by a ton of videos, a potential customer could leave your site and go to a competitor’s page instead.

5. It’s Good for SEO

Simple web pages are easier for search engines to crawl. This can improve your SEO and help you rank higher in search results. 

Why is that important? SEO is essential if you want people to be able to find your website. SEO means you’ll show up higher in search results and will put your business in front of more eyes. 

Driving traffic can in turn mean driving business, which is crucial to success and staying up and running.

6. It’s Less Complicated

It may sound simple, but having fewer elements to your web page means having fewer chances for things to go wrong. There are fewer opportunities for broken links or plug-ins. 

This also means less maintenance and fewer updates will be required. This frees up time to focus on more important things when it comes to your business. It also reduces the chance that a customer will find your site while it’s not at 100 percent.

7. Your Site Will Stand Out 

When it comes to web design for business, having an easy-to-navigate page that clearly communicates your products or services is essential. 

Not overloading website visitors with information means it will be easier for them to retain and remember important info after leaving your site. By using minimal text and other elements, you can get users to remember what you want them to remember.

8. It Allows You to be Creative

Just because these designs are simple, it doesn’t mean you can’t use them to express your creativity. There are plenty of different ways to implement a modern website design.

You can incorporate custom illustrations or eye-catching headlines, for example. Just be sure to do your research on which formats will best help you display your company’s products and services.

Try looking around for examples of successful sites in a similar style to get a good handle on what works and what doesn’t.

9. It Can Be Easy to Build

Adding element after element and plug-in and after plug-in can make your site more complicated to build. By keeping things simple, you can get your business website up and running more quickly — while still having something that looks great.

A business website is crucial to success, so you don’t want to waste time getting this great marketing tool live.

10. It Translates to Mobile

In today’s digital world, having a mobile-friendly website is important. Many people will be visiting your page from their phones, so you want your site to look just as good on a small screen as it would on a desktop.

A minimal design is easy to translate for mobile since there are fewer elements to worry about. This creates a more straightforward and seamless experience for customers.

Create an Effective Web Design

When it comes to running a business, having a user-friendly website can be crucial to your success and to keep customers informed.

Choosing the design for your website doesn’t have to be difficult, either. There are plenty of benefits to using a modern web design when creating your site, from its clean and engaging look to its easy-to-navigate interface.

To learn more about marketing your business — including how to create a great logo — be sure to check out the rest of our site.

You might be under the impression that computers, smartphones, and other gadgets helped kill off the business card. But that couldn’t be further from the truth!

Even though the business world is deeply entrenched in the digital age right now, business cards are as relevant as ever. More than 27 million of them are printed every single day.

If you’re in the process of putting some together for your company, you should add the right business card graphics to them. You should also take other steps to ensure you end up with the most effective business cards possible.

Here are some useful tips on how to design a business card that stands out in the crowd.

Order Business Cards Printed on Heavy-Duty Paper Stock

Far too often, companies will spend a ton of time designing a business card only to turn around and print it on cheap paper in an effort to save money. Don’t make this mistake!

Instead, have your business cards printed on heavy-duty paper stock that will guarantee they last for a long time. You might even want to go with something like the suede or thick cotton business cards available through New Era Print Solutions.

Consider Going With Something Other Than a Standard Size Business Card

For years, the rules on how to make a good business card dictated that people had to have them designed to fit on 3.5-inch by 2-inch business card paper. But those rules don’t necessarily apply anymore.

You’re still welcome to create a standard size business card if you would like to go that route. But you might also want to consider the idea of printing business cards that are much bigger or much smaller than that.

This is one of the simplest ways to separate your business cards from the business cards created by all the other companies out there.

Be Mindful of Which Business Card Graphics You Use 

At the end of the day, the paper stock that you use for your business cards and the size of the business cards that you create won’t matter without the right business card graphics.

You shouldn’t try to squeeze too many graphics onto your business cards. But you should add things like your name and title, your company logo, and your contact information to your cards.

You should also find small ways to personalize your cards so that they’re unique to you without cluttering things up. Many people are opting to add their social media handles to their business cards these days to make it easy for others to connect with them virtually. 

Start Designing the Best Possible Business Cards for Your Company

If you’re going to go through the trouble of designing business cards, shouldn’t you make it worth your while? You can do this by picking out the right kind of paper for your cards and using the right business card graphics on them.

Use the tips found here to bring your next batch of business cards to life. You’ll be able to hand your business cards out with confidence when you feel great about the way they look.

Check out our blog for more business-related tips and tricks.

Do you need storefront display ideas to improve your business? The use of a creative retail merchandising display can have a positive impact on your customers.

Artistic store displays can increase your sales conversions or make people curious about your business. 

Let’s take a look at some exciting retail display ideas that you can implement.

1. Use Colorful Displays

A colorful display is eye-catching and interesting. Keep in mind that bright and colorful displays can have a strong influence on customers.

Regardless of the products you’re selling, your colorful displays can evoke a positive reaction from customers you’re trying to attract. You can use oranges and browns to make your customers feel comfortable and positive.

Retail displays such as bright reds, blues, and yellows can also grab a customer’s attention. 

2. Contact a Professional

A professional designer can help you to get a stylish display that is suitable for your business needs. Professional designers have the skill and expertise to provide you with a perfect design that fits your target audience.

If you’re unable to come up with your artistic idea, you can learn about getting creative, visual design displays at Designmfg.com

3. Create Your Focal Point

What do you want customers to see? Create a focal point when you’re styling your display.

A hot spot on your display can increase your chances of making a sale. For example, you can set up stylish mannequin displays to create a focal point in your store.

You can also use mannequin heads as a window display. 

Once a customer walks into your store, their eyes will be drawn to your display. Your display can cause a customer to linger in your store or make them eager to buy more products.

You can even create a focal point for different types of products. This is the best way to pique a customer’s interest and to make them eager to enter your store.

4. Show Kid-Friendly Displays

Child-friendly displays can increase your sales. You can use innovative and interactive displays that attract young children.

You can use doll displays, candy displays, cartoon character displays, and other ideas. Realistic looking displays are exciting to look at and create a great impression on customers.

These displays are easy to design and may help you to transform the look of your store.

5. Create Educational Displays

Educational displays are unique, easy to understand, and engaging. Your educational displays can provide information that people need before they decide to buy something from your store.

Educational displays are very trendy and may help you to get more sales. This is a great concept that you can use to engage more of your customers.

Experiment With Different Retail Display Ideas

There are many factors for you to consider when you’re using store displays. When you need retail display ideas, you can experiment with different designs to determine which one gives you the best results.

Using these ideas could help you to achieve more success for your business.

If you want more design tips for your business, take a look at the rest of our website. 

You’ve spent thousands of dollars developing your product. Wouldn’t it be a shame to ruin its chances by choosing the wrong packaging?

We explore the basics of product packaging.

Things to Consider for Product Packaging

When you’re deciding how to package products, you’ll need to consider several things. Everything from size to budget and how the product will be shipped matters.

Let’s look at 5 different factors.

1. Budget

Packaging for products can get expensive, so it’s important to determine a budget. Knowing how much you can spend will dictate the type of materials you use, as well as the design.

2. Cost of Packaging

You need to determine how much you plan to charge when packaging products. You will need to consider your customers and calculate how much you think they will spend.

3. Packaging Materials

There are many different kinds of materials for packaging. Here are some common types of materials.

Paperboard – Coated white chipboard for folding cartons, trays and sleeves. Lightweight and suitable for food, dairy, pharmaceuticals, hardware items, and retail products.

Corrugated – Paperboard with fluted medium-stock paper laminated to it. Suitable for produce, fragile items, heavy items, subscription boxes, shipping boxes, and e-commerce packages.

Carded Packaging – You will find many options for produce, fragile items or for items that will be hanging on a display.

• Blister packs – Pre-formed plastic packaging, which is used for consumer goods, perishables and pharmaceuticals.
• Clamshells – Packaging that is made from two identical “shells” connected by a hinge.
• Skin packs – The product is placed on a corrugated piece of cardboard. A see-through plastic sheet is then placed on top.

Shrink Films – Flexible, lightweight materials that work well when using printed designs.

Natural Fibers – Natural fibers give your product a cool “earthy” vibe, which may fit well with your brand and company values.

Seamless Tins – Packaging such as candle tins are perfect for shipping a wide range of products. Along with candles, you can ship lip balm, herbs, salves, and waxes.

4. Packaging Design and Branding

Your company has a brand or message you want to send. Packaging products play a role in branding your items, too.

You must determine your target audience. In other words, who is most likely to buy your product? Decide what will appeal most to that audience. The design of a product geared toward tween girls will be quite different than a product for seniors.

The colors, shapes, graphics, logos, and images of the packaging should all work to attract your audience.

5. Transportation and Shipping

Lastly, you need to consider how your products will be transported. Whether you put them on a truck or a plane, or if you deliver them yourself, the design must be functional and allow for easy shipment.

You also want to make sure the packing is durable so your products don’t get destroyed while they’re being shipped.

Packaging Makes the Product

A picture is worth a thousand words. So is product packaging. Use this handy guide to help you choose the right packaging so your products will be a complete success.

If you need more information about branding, marketing, and logo design, be sure to check out our resources and services.