Color is a powerful tool. It can evoke the most intense emotions.

Marketers and commercial space designers even use the psychology of color to encourage customers to do their bidding.

In fact, 90% of snap judgments about a product are based solely on the product’s color. A lot of what drives human decision making about a product based on color hinges on the perceived appropriateness of a color.

If you own an e-Cig company, you have a very specific customer base. And color says a lot about the product you sell.

Your customers are going to remember your logo best. Thus it’s highly important you choose the best color theme for your e-cig logo.

What’s the Best Color for Your E-Cig Logo?

You know we really can’t answer this question for you, right? We can give you suggestions and tell you all about how color affects human moods and psychology. But in the end, the answer to this question depends on your willingness to be creative.

There are hundreds of colors out there. More are created every day (even robots are getting into the color game).

So, instead of telling you what color you should choose for your e-cig logo, we’ll tell you how to evaluate logo colors so you have all the tools you need.

How to Evaluate Potential Logo Colors

Let’s go over the colors you learn in elementary school. Yes, there are many variations on these classics, but you can extrapolate from these basic meanings.

Each color evokes some sort of emotion or image. There’s a reason why the color red is the primary color on stop signs and danger signs.

Red

What is your brand personality? Is it loud and audacious? Do your customers tend to live on the wild side and constantly push boundaries? Then red might be your color.

It’s the universal sign for passion. It could also mean dangerous or daring. If you want to convey a youthful or modern, choose red. If you’re going more demure and classical, move on.

Orange

A step down from red in intensity, orange will still stand out. It usually means finery or energetic.

Yellow

Think summer sunshine. This can be one of the happiest colors you could choose. But be careful to choose a cheerful yellow.

In the literary world, faded or sad yellows signify corruption or insanity. So be careful with yellow.

Green

It’s easy being green. But it’s actually not as common a color as you would think.

Of course, if you sell cbd oil vape pens, then this is a natural color for your logo.

Green signifies earth, environmental, and chill. It’s one of the most relaxing colors on your palette.

Blue

If you’re looking to convey royalty, choose blue. It’s a mature color.

It’s one of the most common colors in the tech industry precisely because it represents power and authority.

Purple

Riches. Purple is the color of luxury.

You’ll bring an air of both sophistication and femininity to your logo if you choose purple.

Black

Black will never go out of style. If you want to appear modern or contemporary, choose black.

Black is also a risk-free color.

White

White contrasts with most bold colors. And it’s another risk-free color.

It often symbolizes purity or holiness.

If the Color Fits, Wear It

As we said before, it’s up to you which color scheme you choose.

Evaluate your mission and choose accordingly. And be sure to utilize our online logo maker when you’re ready to create your e-cig logo.

Have you noticed that your sales keep lagging?

Do you feel like your company just isn’t reaching the number of people it once was?

Has a new competitor shown up on the scene, making things harder for you?

If so, it’s likely time to rebrand. This entails making lots of changes. You might move to serve a wider market, you’ll redesign your website, create new content, and even revamp the products or services you offer.

But you also need to think about a logo redesign.

This is incredibly important, as it’s a tangible message to your customers that you’ve evolved — and that while you still offer the same fabulous things, you’re doing it in a whole new way.

What do you need to pull off a successful logo redesign? Read on to find out.

A New Take on a Classic

Logo redesign can be a tricky business. You want to make it clear you’re back and better than ever, but you also don’t want to confuse the customer base you’ve worked hard to build.

We suggest updating the main image of your logo.

For example, if you’re trying to get customers to buy app downloads, your logo might include a picture of a phone. Look at that phone — does it look like the iPhones or Androids of today? Or does it still show a flip phone?

Make sure your logo design illustrates that you cater to the current market — not the market of five years ago.

Switch Up the Font

Changing the typography, or font, of your new logo is another effective way to indicate evolution without muddling your brand and confusing your customers.

It’s also an easy update you can make every few years, to show that you’re with the times. Your font is the one place where it’s ok to get a little trendy!

Still, always ensure that you’ve selected an option that’s legible and visible from several feet away — and lots of different sizes.

You may even want to have a custom font created to really set yourself apart from your competition!

Try a New Tone

Lastly, consider changing up the color of your current logo! This is a great way to take things to a new level without compromising your consistency.

Consider the Apple logo — the bitten apple. Over the years, it’s been shown in a variety of colors and shades. Yet, because the design was the same, it never cost the brand customers.

One final piece of advice: always remember to upload your new logo across all your online presences. This includes your website, your blog, and your social media handles.

You want to ensure that your logo is the same everywhere to prevent customer confusion.

Create Your Logo Redesign Today

Now that you know how to breathe new life into your logo, it’s time to get your ideas down on paper!

That’s where our online free logo design tool comes in handy.

Of course, a logo redesign is only one small part of the rebranding process. For more advice on how to use your designs to reach a wider audience, check out our website and blog.

Search Engine Optimization, or SEO for short, is the foundation of digital marketing. 

Briefly, a good SEO strategy helps to put your company on the first page of search engine results, connects you directly to your target market, and increases your conversions.

But did you know that have a logo SEO strategy can offer you those same benefits?

Read on to learn more about how to design a logo that’s optimized for SEO.

Your File Name Matters

If you plan to upload your logo on your website, your social media accounts, and your blog posts, your file name can help to boost you in the rankings.

Keywords, or the words people type into search engines when they’re looking for products or services you offer, are the best things to use for file names.

This is because Google and other search engines will notice that your file name includes the keyword your future customer has typed in online.

Naturally, the search engine will conclude that you have exactly what the person searching needs, and direct them towards your site.

For example, if you own a Manhattan florist, you might use the keyword “flower shop NYC.” This means that you’d need to save your logo image file as the same, “flower shop NYC.”

For more detailed information, check out the advice of professional SEO services.

Use The Alt Text Trick

We know that the phrase “HTML Code” might seem intimidating to some, but it’s really much easier than you think.

Basically, when you have any sort of an image on your website, you need to upload it using an image code.

Of course, to really optimize it for SEO, you can take these image codes a step further when it comes to placing your logo graphic on your website.

You do this using what’s referred to as an “ALT Attribute.”

This is essentially a one-word description of the image itself. This mini description informs search engines like Google what the graphic (in this case, your logo) is showing. Google then uses that information to help to connect you with your potential customers.

You can choose to use a keyword in your ALT Attribute, or you can elect to use the name of your business. While it is possible, using hyphens, to make your Attribute more than one word, the more concise you can be, the better.

For example, look at this website address:

https://www.seoclerk.com/faq/19219/Banned-by-Adsense-Here-are-some-adsense-alternatives

If this site wanted to use an ALT attribute in an image file, it might include options for its on-page logo coding like “SEO-advice” or “adsense.”

Start Developing Your Logo SEO Strategy Today

Now that you know that a logo SEO plan can boost your website and brand in search engine rankings, it’s time to start creating that SEO-optimized logo.

Well, almost.

To truly get the most out of your logo design, you need to study up a bit more on the different design techniques, branding strategies, and tips to ensure you create the most effective one possible.

Check out our blog for plenty of industry-specific advice, as well as information on how your logo helps to develop your brand. Then, try out our free online logo maker tool to watch your design come to life.

Logos are an incredibly important part of your overall branding strategy.

But is yours really working for you? Read on to find out when it’s time to start creating new logos for your brand.

Your Logo Doesn’t Serve Your Current Market

Let’s say you’re an SEO company, like See All Media. Because SEO is such a fast-paced industry, the services you offer your clients have changed drastically.

You need to be sure that your current logo is an accurate representation of what your brand has to offer, especially if it’s changed.

Always update your logo to it with the target market you’re currently trying to reach.

You’ve Recently Opened Or Re-Branded

Opening a new business or re-branding is an exciting time! It also gives you an incredible opportunity to hit the ground running on your brand strategy.

Your grand opening or re-opening will get lots of potential repeat customers to shop from you. You need to ensure they know where to find you in the future! Your logo will help them to remember you, and to make the connection between your brand and the products you sell.

It’s crucial that you have your logo designed and ready to go by opening day — not two weeks afterward.

Your Logo Is Dated

If you’ve been in business for many years, you know just how much the market has changed since you first opened your doors.

Why shouldn’t your logo evolve, too?

Plus, a design trend that was popular in the late 80’s just isn’t going to resonate with the shoppers of today. While it’s good to avoid overcommitting to trends, it’s important to be aware of the expectations and design preferences of your target market.

Your Logo Isn’t Effective

Lastly, it’s time for a new logo if you feel like your current one just isn’t getting the job done.

A good way to tell?

If you have a physical storefront, take a walk outside. How does your logo look? Is it visible from far away? How many people do you notice glance up at it as they pass? How many customers ask you about it?

If you’re an online-only business, you can even poll your social media followers and ask what they think about your logo.

Either way, you’ll be able to tell if it’s time for a change from the responses of the most important people — your customers.

Design New Logos Today

As you can see from this post, there are lots of reasons why your brand or the businesses you manage may need new logos.

But just knowing your logo doesn’t work isn’t enough. You also have to have a plan to act!

That’s where we come in. Read through our helpful branding and design blog to get even more information on what it takes to create an effective and unique logo. Then, use our free online logo maker tool to get started on creating your own!