Got a new logo for your company shirt? Are you planning to distribute corporate giveaways with your brand on it? Need to make your brand more visible?

The answer is effective logo placement.

It’s not enough to put your company details on your promotional items. Having the perfect logo placement will do the trick.

Below, we have some do’s and don’ts of logo placement for your business.

1. Do Make Your Logos Visible

The purpose of a logo is to be the face of a brand or company. Excellent logo placement will increase brand visibility and awareness. This is why you often see logos in high areas of packaging.

Take notice of the parts of a garment that is most visible at first glance. Often, it’s the chest and upper back area. You can also apply this to items such as mugs, packaging, and more.

For example, your printing business needs to print a security logo design for a security company t-shirt. Security company employees give off a feel of authority when you make the logo very visible. Don’t hide it on the lower right side of the shirt or at the buttocks area.

2. Do Use Materials that Show Logos Best

A bad company logo may only look bad because of its placement. Logo placement extends to the kind of material you choose. If you are a clothes designer, you should know different types of fabrics you can get logos printed on.

Logo printing businesses know which materials will work best with their printers. This includes bags, accessories, and most other promotional items. Or, check out promotional giveaway stores that offer printing and bulk items.

If it’s not something you can print logos on, you can resort to engravement, stickers, or decals. If you own a business that creates your own products, you may want to put logos on your machinery too. It makes your workshop look professional.

3. Do Consider the Best Logo Size

Having too big a logo on a product can make your company look small. Consumers may also understand it as you ‘shouting’ your brand at them. Instead of enticing customers, you might drive them away with this ‘in your face’ approach.

This is why you need to pick out the correct size for your logo. With size, you also need to consider its location. Is it at the corner or smack-dab in the center?

This applies to t-shirt printing. You likely have a range of sizes available for your employees. For smaller shirts, you may need to resize your logo so it doesn’t look too large.

Get a designer’s opinion on your sizing. People at logo printing businesses may also have opinions worth listening to since they’ve seen a lot of designs. Do note that some printers may not be able to print your logo if it’s too large.

4. Do Think Outside the Box

Get your creativity stirring! Look at something common and find a way to make it unusual. Make your logo placement unexpected and interesting.

Do you own a bar? Get a custom ice molder where you can put your logo on ice.

Or, put your brand on someone.

Are you looking to bring your logo to social media? Hire an influencer or a model. Get them to paint their logo on their body (or face).

Next, let them do some amazing things. Don’t have the walk around the street with a camera crew. Get them to skydive or perform some awesome calisthenics stunts.

Use unusual promotional items like power banks. Make sure to customize them with your logo before you give them away! Learn more here regarding small business giveaway items.

5. Don’t Print the Logo Over Zippers

It’s risky for your logo to meet a zipper. For one, your printers are not going to survive very long after printing over the zipper teeth. Another reason is that your logo won’t look pretty after the process.

When you’re printing a logo on a jacket, avoid placing your logo in the middle where the zipper often goes. Also, avoid pockets and seams when you can. These parts of a garment have a thickness that isn’t constant with the rest of the garment.

Printing over these areas will break or mess up your logo. These kinds of mistakes make your apparel look unprofessional. It will end up as a waste of time and resources.

Often, printing over pockets and seams involve manual effort, which is painting the shirt. If you’re willing to raise the price for the aesthetic, do so. Note that your customers might not so be sure the product will be worth the price tag.

6. Don’t Always Place Your Logo on the Right or Top

The power of logo placement on human memory is remarkable. Placed on the right spot, it either sticks to people’s minds or fades from them. Intricate or beautiful designs may not matter with the wrong placement.

Consider the direction of how you read. When your customers read from the left first, it’s natural for their eyes to look left first. And since most logos are on the left side of a shirt, it’s where people expect them to be.

Notice also how popular brands place logos high on their packaging. Smaller businesses might do this to increase brand visibility. And yet, it may be better to lower or center their logos.

The bottom line: left is best. This also applies to items and website headers. The bottom line for brand packaging, use strategic logo placement.

7. Don’t Forget to Double Check

Logo placement is an important part of giving awareness to a brand. This is why you must look at all angles people could view your logo. If you don’t check, you might end up doing the opposite of promoting your brand.

An example of this is the Turkish Airlines ad posted at the side of an escalator. Because of the brand placement, the airplane in the ad seems to be crashing into a marble floor. It’s funny but it’s also an easy mistake to make.

Although that example isn’t logo misplacement, it’s something to learn from. The key is to take a careful look at your location. Get a second opinion from someone else, if possible, with a unique point of view of things.

Remember this: if it looks weird, it most likely is.

Increase Your Brand Awareness with the Perfect Logo Placement!

That is our quick logo placement guide. We hope it was helpful and informative! Now, you know where to put your logo.

This doesn’t mean you limit your logo placement; this is only a guide. Be creative still and think outside the box to make your logo placement unique. Whimsical and fascinating logo placement is a great way to catch attention.

Want to know how to best market your brand with a single image?

Your logo may be too simple or uninteresting. Check out our guide to walk you through the process of designing a logo and make your company stand out.

Every parent wants his baby’s Christening to be special. After all, the most important people in your life are going to be there and celebrate your beloved child. From sending custom invitations to planning a memorable ceremony, there are plenty of ways to show how much you appreciate their presence.

Consider sending out personalized Christening cards. Why choose cookie-cutter designs when you can add a touch of style and personality? Don’t worry – this doesn’t mean you have to spend a fortune.

Simple things, such as creating your own design, writing a heart touching message, or including a poem you love, can make your Christening cards stand out. Check out these tips for inspiration:

Choose a Visual Theme

When you’re browse Christening cards online, look beyond those simple, bland designs that are all over the place.

Select one with beautiful images that reflect the importance of this special event. Better yet, consider having your baby’s photo printed on the card.

Nowadays, there are plenty of graphic designers who can create beautiful Christening cards on demand. Contact a few and let them know what you need.

Another option is to purchase custom Christening cards over the Internet.

Some vendors offer stunning templates that can be personalized with your favorite colors and photos. You can even choose the type of paper, fonts, shape, and mailing service to make your cards truly unique.

Create Your Own Baby Christening Cards

Why not make your own Christening cards? Use a software program like Adobe, Microsoft Office, or Photoshop. Simply choose a template, add the desired text, and upload a beautiful photo.

If there are any employees or business partners you’d like to invite to this event, consider adding your company’s logo on the card. While it’s true that we’re talking about a family event, your business is a part of you.

Once the cards are ready, print them on quality paper and mail them to your guests. You could also send out a digital version to make sure everyone receives your cards well in advance.

Include a Meaningful Message

Honor this special day with a meaningful message that your guests will cherish. Your Christening cards may include a short poem, greeting, or bible verse along with the name an location of the church, time and date, and other details.

Your message may be either formal or informal. It all comes down to your preferences. Consider the venue where your event will be held and who will attend.

Make Your Christening Cards Unique

There are plenty of other ideas to make your Christening cards stand out. For example, you can include an RSVP and use beautiful finishes, such as letterpress, embossing, or foil.

Get creative and play with the card’s shape and size. Remember, there are no set rules when it comes to Christening invitations. Make them as simple or as sophisticated as you want.

However, try not to squeeze too much onto the card. Keep it simple yet stylish. Choose your words wisely and select a photo or image that’s suitable for this special event and reflects your personality.

For other design tips and creative ideas, check out the rest of our blog. We’ll show you how to choose from the different types of fonts, how to match font and image on your design, and much more!

Imagine the dismay when business team dynamics break down during pivotal crunch-time. Now add time zone and geographical differences further exacerbating problems with meeting deadlines. This is the headache of remote employees.

More than 3.9 million American workers are working half their time remotely. This has been a long time coming since the proliferation of the Internet. Yet, we seem to have lost camaraderie where we gained flexibility.

Coordinating projects with one or two remote workers isn’t difficult. It’s when you expand to a team of several or more where things start falling apart.

This article shares nine tips to get your remote workers feeling connected–and an actual part of the team.

Bridging the Gap: Creating Team Cohesion with Remote Workers and Freelancers

Project management tools keep tasks aligned and workers communicating. Video conferencing creates bonding moments. Social media groups give a voice to remote employees…

…but these tools need your input to make them welcoming and engaging.

Here’s how it’s done.

1. Make a Group on Social

Bridge the gap with your remote employees by creating a Facebook group. The group serves as a hub for social activity. But, is handy for quick Q&A sessions if these individuals have hang-ups.

The group could find its way on other platforms, too, like:

• Twitter — Using @handles
• Private Forums — Installed on a project site
• LinkedIn — Through its group features

The social platform sets a relaxed tone versus collab tools. This will spur casual discussions, helping others get to know another better. Plus, it’s a fantastic tool for onboarding new hires as participants can chime in and welcome them!

2. Use Collaboration Tools

Add Slack to your growing list of free business tools. This is the go-to platform for collaboration with its desktop and app environments. You can use the platform for dedicated chat groups for remote workers.

Don’t want Slack? Consider Discord instead, as it provides similar features. Or, use old-fashioned IRC chat for easy discussions and file sharing.

Housing discussion in one platform removes the back-and-forth from email. The collab tools use plug-ins, removing the need to log in to several platforms to complete tasks. Try dividing the platforms into separate projects to keep everything aligned on on-track.

3. Have Regular Calls

Projects, like refreshing your brand or launching a project, rely on communication. Team members need a platform to discuss projects and tasks. Voice over IP systems and services is how your team gets it done.

VoIP is available through PBX hardware and mobile apps. Giving employees access to these features removes trouble phoning in with their devices.

A VoIP investment handles regular conference calls without hang-ups. The service finds its way in customer support roles, too. Plus, this gives them an easy platform to call and chat about projects if they wish to beyond normal hours.

4. Give Everyone a “Play” Budget

You hired remote employees for their skills and flexibility. Individuals come from many backgrounds, with lots of unique skills you could tap. Encourage remote employees to discover and pitch new ideas by giving them a budget.

Turn remote workers into project managers (on a small-scale) — budget for:

• Project tools
• Learning materials
• Food and drink

Your business saves a great deal of money by employing remote workers. Use the savings for “play” budgets they can use to improve themselves. This reinvestment could prove beneficial to projects.

The budget spurs teamwork as they overcome novelty and learning curve. They’ll bond as they discover and discuss tool or service’s implementation!

5. Host a Meetup

Save the date and make it a point to do an annual meetup of remote employees.

There are a few ways to do these meetups:

• Fly them in for the weekend, doing an office tour and dinner
• Book them for the business conference and paying for travel
• Livecast meetups for those who cannot attend

Setting a face to fellow remote coworkers builds relationships. Remote workers head home feeling they’re part of a group — now knowing others better. This could start non-work communication, furthering friendships and helpfulness.

6. Align Goals Beyond the Work

We’re at the cusp of the gig economy, where individuals hop project to project on a weekly basis. Retaining long-term remote workers pose a challenge as businesses entertain the opportunity. One way to keep them onboard is through shared goals and prosperity in the workforce.

Prosperity could include:

• Income sharing or stock options
• 1099 to full-time, salaried positions
• Influence on future projects

The goals should incorporate the remote team so they feel part of the greater group — not outcasts. Look for gaps and fill them with remote employees if you want to create a greater sense of cohesion.

7. Create Fun Side Projects

Fun side projects can replace the “play” budget mentioned above. This lets remote employees band together on something they find interesting. The work could create a new revenue stream for the business, too!

These projects let employees try new ideas without repercussions. Think of it as a way to let employees unwind after spending most of their day on heavy tasks.

8. Award Achievement with Incentives

Lead remote workers with awesome incentives like:

• Pay boosts if they reach performance goals
• Extra vacation time and better flex hours
• Their choice on what project they’d like to join

The incentive creates a twinge of playful competition. Many thrive on the competition but use it to form bonds, too. Others may feel more compelled to put in extra effort to get things done.

9. Stick to a Cut-off Time

Remote work compels many individuals to continue projects well-beyond their allotted times. This bleeds into personal time, straining relationships and nurturing burnout. Workers in this situation perform sub-standard.

Respect your remote workers set schedule and time:

• Have on/off days
• Don’t request tasks during off-hours
• Know they may have other clients

Their “always on” connection is wonderful but everyone needs downtime. Don’t expect an instant response when you know they’re away. Some of your remote team may have other business or personal projects they need to do, too!

Feeling Connected in the Workspace of the Future

Industry embrace of remote employees continues year-over-year. Remote connections provide the workplace of the future. Though, even with its comforts, we’ll see growing pains with feeling connected.

Today’s owners and project managers should adopt and support this sweeping change. Use this post’s info as you tap remote work whether it’s logo creation to marketing and promotions. Bridge the gap!

If you want to create some of your own package designs, investing in packaging design software can make things easier. Yet if you’ve never bought such software before, it can be difficult to know which option is best.

With that in mind, there are certain rules you can use to protect you from making rookie mistakes.

Keep reading to learn how you can pick the right package design software for your needs. Once you’re done, you’ll know how to find a design suite that’ll help you design professional package designs, even if you’re not a master designer.

Let’s begin!

How Much Are You Able to Spend?

It’s important you decide how much you can afford to pay for the package design software. This’ll help you narrow down your search so you don’t waste any time looking at software you’re not able to afford.

Some companies will provide a monthly payment option. This means you can just pay a small amount monthly, without having to fork out a lot up front. But if you go with this option, keep in mind that you’ll lose access if you stop paying.

Some companies will provide special rates if you’re a student. The amount you’ll be able to save will depend on the company in question. But it’s worth reaching out and asking them if they offer a discount for students and how you can enjoy this discount.

Work With Different Design Offerings

Each person has a different working style. The different package design software options on offer reflect this. You thus want to consider working with an option that best suits you. The initial software you download, might not be the best one for you.

Because of this, you should try to download a wide range of options and test them out over the period of one month. It’s worth noting that a lot of companies offer a free trial period that’ll help you develop a better understanding of the software. During this period, you can decide whether the software is right for you or not.

Read Software Reviews

Reviews can help make things easier as they’ll provide you with some expert perspective on what is best for you.

A good review should compare a wide range of offerings. It should also let you know what’s good and bad about a specific software suite. There should also be a mention of price.

Ideally, you should look for reviews that have some screenshots. Screenshots of the software allow you to see what the software looks like in action. This can help you appreciate the user experience provided by a specific software suite. If you’d like to see an example of such a review, you can read more here.

Should You Take Some Courses?

It’s worth noting that some package design suites can be quite complicated. If you have little to no experience with design, you’ll probably struggle to grasp how these software suites work. Following this, you might want to invest in some courses, to help you learn how such suites work.

There are many educational websites that’ll provide you with a selection of courses you can buy, to help you learn more about package design. These courses will teach you how to use specific software suites. But they’ll also teach you about certain graphic design rules you need to stick to, if you want to end up with good package designs.

There’s also the option of watching YouTube videos. But these videos might not have as good a production value. They might also not be as thorough as paid courses.

Try to Redesign Existing Examples

If you want to improve your skills, one thing you can do is work with existing package designs. There are two approaches you can use here. One thing you can do is try to recreate existing package designs in your chosen software suite. This can help you figure out how the software works.

Once you have this basic knowledge, you can then try to completely redesign the package in question. This can give you the chance to flex your design muscles and understand what separates a good package design from a bad.

Are You Going to Need a Printer?

If you’re getting into the package design game, you may want to produce some physical examples of your designs. To do this, you’ll need to invest in a printer.

You’ll probably want to invest in a high-end printer as that’ll ensure that your designs look good when they’re printed. High-end printers, typically allow you to print designs that closely resemble the designs you’ve developed on a computer.

If you’re going to have package design clients, you’ll likely need to print out some designs you can show your clients. If you have a high-end printer, you can ensure that the ‘examples’ look good enough to impress your clients.

The size of the printer is another thing you need to put some thought into. If you’re working with a wide range of product categories, you may need to invest in a printer that’s fairly large. This is so that your printing abilities aren’t overly restricted. For instance, you might need a printer that’s capable of dealing with A3 or even A2 sizes.

One of the biggest costs you’re going to face when using a printer is that of the ink. You might be able to get a discount if you buy your ink in bulk. Some of the newer printers are also more efficient in relation to their ink usage. Thus buying a new printer could help lower ink costs.

Packaging Design Software – Do You Know How to Pick the Right Option for You?

If you want to do any kind of package design, you’ll need the help of some packaging design software. But deciding on the right option isn’t easy.

In this post, we’ve explored how you can select the right package design software for your needs. It’s important you think about how much you can afford to pay. You also should spend some time reading the various reviews that are on offer.

Going through this process can seem like a slog. But once you find the right package design suite, you’ll be able to design awesome packages that’ll impress anyone you show them to.

Need some branding advice? Check out these 9 tips that’ll help you build your brand.