Did you know that nearly 40,000 songs are being uploaded to Spotify every single day? Thanks to online music streaming services it has never been easier to get your music out there for people to access.
However, this also brings a problem. As it has never been easier, more people than ever are releasing music. If you are in a band, how can you get your music out in front of the crowd? The key is in learning to promote band branding and your image in general.
How can you do this? Why not read through our in-depth guide to find out.
1. A Professional Website
If you are in a classic 4-piece guitar band, focusing on your online presence may not sound very rock’n’roll. However, your website is key to your musical success. Think of your website as your portfolio location where you can store audio and video content that truly represents you as a musician.
Why not consider working with a professional brand agency to maintain consistency across your social media, website, and other channels?
2. Pitch to Radio Stations
Radio is a classic way of getting your sound out to the masses. Make no mistake, radio is still as relevant as ever. The growth of internet-based, and often niche-focused, radio stations are giving many new musicians a chance to spread their sound.
You will have to research to find the station that will suit your music, however, it is very well worth the effort.
The emergence of streaming site playlists is also a crucial source of marketing. If you are signed up to a label ensure that they are trying to get you on to one of these.
3. Use Physical Advertising
Sending PDFs and creating email listings is effective. However, physical advertising by means of flyers and posters is still effective in 2020.
Think of printed matter as half-advertising and half-artwork that you are handing out. Not only does it catch the eye but it gives the potential listener a chance to touch and feel your carefully planned branding.
4. Get Out On Tour
It is true that many songs are released on Spotify but people still want to feel the buzz of live music. This will be especially important in 2021 when people are able to start returning to live music venues more easily after COVID hit 2020.
Live music gives you the opportunity to meet with fans, to let them see your fashion sense, to hear your sense of humor, and to see the chemistry between you and your band.
How to Promote Band Branding and Much More
If you are in a band, you may have all the talent in the world but without good branding and promotion, no one may even know about it. Learning to market your skills means far more than making music. It involves knowing how to promote band merchandise and your overall image.
If you are interested in learning more about how to do this, or how to be successful in the music industry in general, then we are here to help. We leverage our experience to provide powerful guidance. Why not follow our blog today to find out more.
