Do you want to have a logo that’s as iconic as Mac’s apple or McDonald’s golden arches?
When it comes to attracting potential customers, logos are often a business’s first chance at creating a lasting impression.
However, it can be quite difficult deciding on the perfect design. However, you’ll be glad to know that there are certain principles of logo design that can help you reach your branding goals.
Keep reading to learn about 5 logo design principles for recognizable branding success.
1. Consider Visibility
The best logos are those that are still visible and recognizable even when their size is diminished.
A crucial logo design principle states that your logo should be able to fit within an area of 2 centimeters squared. If the logo can’t fit within such a small area or if it becomes incomprehensible, then you need to scrap it.
2. Make It Versatile
You’ll want to have a logo can that can be adapted to almost any situation.
The logo’s ability to be miniaturized is only one factor. It needs to be able to adapt to digital formats, print formats, and more.
Depending on the type of logo, you may want to have the option of moving components around if need be. This is where basic logo designs come in handy.
3. Don’t Rely on Color
When you’re first designing your logo, you should use only black and white.
The reason for this is because there will be situations in which your logo can’t be presented in color, such as on a receipt. When that happens, you need to make sure that potential customers can still recognize it.
Of course, once you have the basic design down, then you can make it vibrant with one or more colors.
4. Let It Pop
While your logo shouldn’t be too complicated, it also should be something that will stay in people’s minds.
One way to test if your logo is memorable enough is by showing it to someone for about 10 seconds. Once the time is up, hide the logo and ask them to draw it from scratch.
If they don’t even get close, then you’ll need to think of a different design.
5. Express Your Business
Your logo could be memorable and clever but that won’t mean much if it doesn’t reflect in some way what your business is all about.
Whether you sell golf supplies or custom shoes, the logo should be an expression of your products, services, and overall atmosphere.
Of course, you could hire someone to follow these principles and make an expensive logo or you can make logo in minutes.
Ready to Follow These Logo Design Principles?
Now that you’ve learned all about 5 logo design principles for recognizing branding success, you can work toward having the next iconic logo.
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