As a real estate company, your logo says it all. It gives customers more insight than you may realize into your business.

Since your logo is one of the most identifiable aspects of your brand, it’s important that it looks great.

Without a great logo, you risk losing out on potential customers and significant sales. Read on to learn why you need a great real estate company logo.

1) Build Your Reputation

A real estate company logo is one of the easiest ways to determine if a company is reputable. Your logo presents the “feel” of your company.

Bruce Tait, the founder of a leading branding agency, claims that elements of your brand, such as a logo, define your reputation.

“Branding is the active, thoughtful, and strategic management of that reputation,” says Tait.

2) Become More Memorable

As mentioned above, a logo is one of the most identifiable aspects of a company. That’s because our brains are able to recognize a logo and identify it with a brand.

According to recent studies, 30% of people remember something based on what they see versus what they hear.  Using a specific graphic will help your customers remember your brand much easier.

3) Brand Yourself

According to the Small Business Chronicles, “Logos are the chief visual component of a company’s overall brand identity.”

If you are a sole Realtor, developing a brand is essential. It shows that you are greater than just an individual entity.

With a large amount of real estate agents and businesses out there, you need to stand out. Everyone’s vying to show their own houses for sale and seal the deal on a sale.

4) Attract More Customers

A great logo will convey the message of your company. How this message is perceived by the public is relevant in attracting new customers.

Several of Business Insider’s favorite logos are great because they appropriately communicate the company message.

As a society, we are bombarded with subliminal company messages all of the time. Customers look beyond the words you speak to determine if your company truly lines up.

5) Demonstrates Company Longevity

Your company logo gives customers a sense of stability when working with you.

Some of the best company logos are highly regarded because they’re traditional. This leads customers to see that you’ve been successful for quite a while.

Prospective clients like to see that a company is experienced.

6) Make a Good First Impression

It’s likely your logo could be the first interaction a potential customer has with your business. A good real estate company logo should heighten potential clients’ first impression of your business.

According to Malcolm Gladwell, author of Blink: The Power of Thinking Without Thinking, “Buyers make most decisions by relying on their two-second first impressions based on stored memories, images, and feelings.”

If you don’t have a good logo (or worse, don’t have a logo at all), customers may see a lack of professionalism. But having a great logo means customers will trust their decision in working with you.

A memorable logo is something that will stick with customers over time. The goal is to create a logo that is hard to forget while properly capturing your brand’s identity.

Are you looking to create an amazing design for your brand? Sign up now to create a new real estate company logo in just 5 minutes!