Following the guide of 5 steps to create a credible logo, today we are going to see some tips and steps on how to name your business. So after the planning part is over and you have defined your objectives, goals and mission, you can start thinking about naming your business. It’s a big deal because they are often the first touchpoint between consumers and your brand.

Some people think that naming a company is some kind of creative moment or insight some genius had. But it’s actually a lot of work, research and steps to follow.

1 – Brainstorm
Let your mind work and write down all the ideas that you and your team come up with. If you take it seriously, this will take you to dozens of names.

2 – Selection
Now, cross over the used ones, the bad ones, the dubious ones, the ones that are not common sense and you will end up with less than 5 final options.

3 – Consultation
Now Google them to see the results and avoid coincidences or similarities. Also look for other meanings your name could have in other languages if you are thinking global. Then, depending on the field and how big you are going to play, you should check trademark. Hire a trademark attorney or at least a trademark search firm to make sure your new name doesn’t infringe on another business’s trademark.

4 – The One
Usually I arrive at this point with only one option. But if you end up with 2, remember that your name should convey the expertise, value and uniqueness of your brand.  

Do you have other suggestions or tips to add? Let us know on the comments below.