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Back to homepage THE VOICE OF LOGOS Posted on August 16, 2011 by Tope

Depicting concepts with symbols date back to ancient times. Archaeological findings show that Monarchs in those early times exploited the skills of craftsmen in their domain or even went ahead to import expertise from foreign lands in order to create impressive symbols that portray the political and economic splendors of their kingdom.

During those times, portraits of paramount rulers and symbols that showcase beliefs of the realm were carved. Logo designs can therefore be said to have accompanied the wake of civilization. In modern times, logos cannot be separated from man and his numerous activities. Man is a social being who cannot but be captivated by images. Therefore, diverse aspects of human life have been represented with imagery.

In fact, over time, corporations and institutions have been identified by logos amidst other means by which they are characterized. Presidents, Governors and Mayors are recognized by seals and nations by emblems and flags. To be factual, the mind of a logo designer is a fertile one. It soars with creativity. Into those crests, he crams myriads of thoughts. Each line drawn is pregnant with meanings. Most times, logo designs are encrypted. A casual viewer may end up without exploring the whole value. Hence, every viewer must endeavor to voyage into the designer’s mind.


Author: Tope
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