When you’re creating toy logos, you need to create a design that will appeal to both children and their parents!

As toy sales have grown by 7% over the past few years, you have to think outside of the jack-in-the-box to make a good impression on your potential buyers.

In this competitive market, coming up with a unique image and even special stylized font for your toy logos isn’t always enough. You have to use the psychology of color if you want to ensure that a child reaches for your toy on the shelf.

In this post, we’ll tell you everything you need to know about which colors will send the perfect message to your market.

Look At Your Age Range

Fascinatingly, children see colors differently depending on their age. If you’re marketing towards the 2 and under set, it’s best to use a direct contrast of darker colors against lighter ones.

For example, you may want to place a deep purple next to a lime green. This will help to draw younger children’s eyes to your toys no matter where they’re placed on a shelf.

For children over two years, it’s important that you use a variety of colors, as studies confirm that children don’t like products that use lots of the same shade.

So, instead of using three different types of red, use red, blue, and yellow.

Since children respond more to color than adults do, it’s an absolutely crucial part of your design. A general rule of thumb? The more colors you can include in your design, the better. For example, if you’re selling a skybound trampoline, go for a bright color like green or yellow.

Go Gender Neutral

Unless you’ve been living under a rock, you know that there has been a lot of talk in recent years about gender and the colors we use to market towards boys and girls.

These days, consumers would prefer toys that are gender neutral, meaning they can be used — and marketed to — boys and girls equally. Resist the urge to package dolls in pink alone.

To that end…

Know What Your Colors Are Communicating

Of course, even if children are the ones reaching for your toys, parents are the ones buying. As such, make sure you know what your colors are saying to them.

Blues indicate a sense of calm — great for craft-based toys geared towards older children.

Reds communicate excitement and urgency, meaning they’re perfect for outdoor activities or board games.

Yellows and greens feel comforting, which means they’re a great option for toys that are intended to help children settle down. They’ll also work well for toys that need multiple players.

Create Toy Logos Today

Thanks to the advice in this article, you’re ready to create toy logos that will help your product to fly off the shelves!

To get started, we recommend using our free online logo maker — and showing your favorite designs to your most important customer: your kids!

For more advice on how to use logos to help with branding and marketing, check out our blog.