Think about the logo for a huge company like Starbucks.

Now think about all of the possible meanings people assign to that logo. Some may think that logo provides the comfort of a warm cup of coffee. Others might see it as an invigorating start to their day. People might even just associate it with a comfy place to sit and read a book!

The important thing? The logo speaks for itself. It has a visual identity.

Your chiropractic logo also tells patients something about your practice.

However, that logo should stand for something greater: the health of your patients. Health is a big deal — it pays to be careful with what you’re saying to your patients. There’s a reason companies like Apple spend millions on their logo designs.

Come on in — let’s talk about what message your chiropractic logo sends.

Shape matters

Surprisingly enough, the shape of your logo actually matters.

In fact, studies have found that even simple things like the roundness or squareness of a logo can conjure feelings in consumers. They might associate a round logo with a caring, warm company. A rectangle, on the other hand, portrays a trustworthy, familiar company.

With this in mind, you should keep the shape of your chiropractic logo in mind. What kind of practice do you want your patients to believe in? Choosing the right shape might just be the best first step towards creating a practice that upholds those values.

Chiropractic logo fonts

Everyone knows how Google’s font looks, or the characteristic broken lines of IBM’s logo.

Your typographic choices can have an impact on your logo’s perception as well. In fact, there’s even a psychology behind the use of fonts in branding.

For example, if your company is a straight-laced, traditional practice, would you use a very decorative, curly font? Probably not. That’s because that font doesn’t send the type of message you want.

It works the same way in business. If you’re sending a formal email, you wouldn’t use a comic kind of font. You would use a font that portrays exactly the type of person you are — your practice is no different.

Creative imagery

How many times have you seen happy looking families on images for medical services?

Probably too many. These images are cliche and do nothing for your brand or your practice. In fact, they may be actively hurting you.

It’s important to use images that pertain to your practice. For example, if you’re a chiropractor in Bradenton Florida, perhaps your logo can portray the beach or some palm trees. A chiropractic logo for a practice specializing in a certain type of patient should use an image relating to those patients.

When you’re designing a logo, that image becomes a window into your practice and your values as a chiropractor.

Conclusion

Ultimately, your practice’s logo should portray meaning in its image, shape, and font. You want your consumers to trust in both you and your brand image.

Don’t know where to go next? Start with our easy logo maker.