If you’re trying to design a digital consulting logo, it helps to have a few tricks up your sleeve.

There are a variety of ways to use basic human psychology to design an appealing and engaging logo for your business.

If you make strong choices, you could make millions more than your weak-logo-owning competitors. Make weak choices, and you’ll be just another face in the crowd.

So here’s how to do it the right way.

Do These Colors Work?

A lot of people think of colors as a matter of personal choice. And while everybody has a favorite color, this shouldn’t be the primary consideration when it comes to your brand.

One of the reasons McDonald’s has a successful logo is the effect of colors on the human mind. Just combining red and yellow has been proven to make people more hungry.

You work in digital consulting. So you may not think there’s much you can learn from McDonald’s. But the truth is that colors will always impact the way potential customers view your company.

You probably will want to communicate objectivity and seriousness with your brand. Nobody wants their consultant to make purely emotional decisions: you should use a logo that reflects the desire of your customers.

To do that, we recommend combining blue and gray in your logo.

What’s In A Shape?

Colors have a strong impact on your brand. So, too, do shapes.

It goes without saying that a digital consultant will use different shapes in their logo than an erotica publisher. But what can you do to give your logo the extra punch it needs?

The answer is: design something sleek, minimalist, and familiar. Perhaps the best digital consulting logo on the web comes from Centric Digital.

Centric Digital’s logo subtly represents the thrill of a retweet. That alone makes it one of the strongest logos in the game.

Does This Fit My Brand?

There are plenty of great logos out there in your industry. You can, and should, take inspiration from these logos. But there’s a difference between being inspired by a logo and making it the basis of your own.

You should not design a logo without considering your own brand. If you don’t have a coherent brand identity, yet, it’s time to articulate it.

It’s a lot easier to build a logo to fit your brand than it is to build a brand to fit your logo. So before you know what your logo is, make sure you know who you are.

Am I Paying Too Much For My Digital Consulting Logo?

There are a lot of graphic designers out there. A professionally designed logo can cost you thousands of dollars.

Instead of bankrupting your company designing your logo, you should make it for free with us.

If you want to get started on designing your free logo, you should take our tutorial. Then, when you’re ready, get registered for our service!

We look forward to helping your brand succeed.