Financial logos are primarily chosen to represent the values of strength, trust, and maturity.

That means you should feature a lock wrapped around an oak tree, right?

Well, not quite. When you are in the finance industry you shouldn’t just put together the first thing you think of. There are many ways to portray your company’s values and mission in an organized and authentic way.

When your clients see your logo they should subconsciously expect the traits your company values.

So how will you communicate your message? Keep reading to find out five popular logo designs for businesses in the finance industry.

1. The Conservative Animal Logo

First up is the conservative animal logo. This can be a great way to capture the public’s interest when your company is new to the market.

Featuring an animal on your logo is a great way to communicate your company’s values. Depending on what species you choose you could be suggesting that your brand is everything from cunning, to speedy, to able to multitask.

If you were to choose a monkey for your logo, for example, your potential customers would assume that your business was not serious. However, if you were to feature a lion on the very same logo, clients would see your company as a leader that could handle anything.

Another great animal for financial logos would be the shark. This animal is known for its strength and cunning. No one wants to get in the way of a great white at dinner time.

Your customers will see these animals and know immediately what kind of work they will be able to expect from your business.

2. Typography Style Financial Logos

Choosing a logo that features typography as its primary component is a simple, yet solid choice.

There have been many studies done that have determined the difference a change in font can have on an audience’s perception.

For example, the Century Gothic font is seen as chic and is often chosen for businesses in the fashion industry. Baskerville Old Face is a more traditional font that helps communicate that a business is reliable.

Since the finance industry is one that contains thousands of different companies, sometimes choosing an animal is not enough to make you stand out. This can be difficult because if a customer does not remember your logo then they aren’t likely to seek out your business to buy your product.

Instead, typography allows your company to develop a consistent piece of text that can be used on all branding materials to communicate the tone of your business. By selecting a font that is sturdy and compelling you will be able to attract new customers from all over the place.

3. Geometry Inspired Financial Logos

Many businesses in the finance industry use symmetry and other geometry to create logos that are pleasing to the eye. This is because it helps humans to feel more comfortable subconsciously.

There is a concept that exists in the design industry called Gestalt Theory. It proves that psychologically our brains are processing the items on a page in a certain order based on their location, size, color, and even the distance that they are apart from each other. By taking advantage of these principals you can ensure that you will get the response you desire.

For example, in this review of Sky Blue Credit Repair, you can see their logo is highly symmetrical and only features two primary colors in its design.

Whether it is the symmetry of a human face or symmetry in a logo, people will be subconsciously attracted to it. So take advantage of this natural phenomenon.

4. Unthreatening Animated Logo

Although it is more prominent in the insurance industry, using animation in your logo can help to communicate that your brand is approachable.

Many potential customers are put off by the idea of walking into a big financial institution and getting advice from a stranger they don’t know if they can trust. Whether they think they may not get the service they need, or won’t be able to afford it, many people just steer clear.

The insurance industry used to have a similar problem but they solved it with animated logos. One of the first to begin this trend was the Geico gecko. The little lizard is meant to make you feel more relaxed.

He is intended to communicate that an accident does not have to be overwhelming.

In this same way, you should use animated characters in your logo designs. By featuring a cartoon-like character you will be making your brand much more approachable to your customers.

5. Vintage-Inspired Financial Logos

The final option for logo design is the vintage-inspired choices. Since most customers want to purchase from a company that isn’t here today and gone tomorrow, using a vintage look on your logo can be a great option.

Whether it is using a classic typeface or going all out with a themed design, harkening back to better days is a wonderful way to create trust between you and your potential clients.

In addition, as millennials begin to take over as the primary earners in America, they will be looking for new financial institutions to work with. This is especially true of the recent college graduates who are now trying to figure out how they will pay off their student loans on their entry-level salaries.

These people need all the help they can get and millennials love anything vintage. Choosing a design that takes advantage of this fact will make your company much more popular with the younger crowd.

Where to Design Financial Logos

When you want to build your own financial logos you will need to find a design program to work on. There are many different kinds of software on the market that could help you achieve your final product.

If you would like a simple solution visit Online Logo Maker. They have a very easy to use a system that will allow you to customize a logo all your customers will recognize.