There are diverse schools of thought as regards logo design. While some believe that a logo should be modest and unadorned, some are of the opinion that for a logo to make much sense, it must be made up of intricate convolutions. On the other hand, notions are principally determined by temperament and experience, and really views about logos are not exceptions.

For that reason, in the heat of this debate concerning how logos should look like, actually nobody wins because everyone has the right to independent perceptions! If all the logos of the several outfits, organizations and states are as simple as the Nike or the IBM logo, or highly convoluted like the firefox or the great seal of the United States, then variety which is the spice of life will be missing.

It is therefore critical at this junction for all to thread the path of creativity. As a matter of fact, creativity is the source of the charm that logos radiate. It appears that it is the “mind” behind a logo that actually counts and not just enthralling designs.

Hence, simple or complex, a logo must convey the very “heart” of what it stands for. That is its essence.