Are you gearing up to design a logo for your web services company? With one small image and an optional blip of text, you can convey your company’s entire story.

An elegant logo design is one of the first things customers will see. The goal is to make it as eye-catching as possible.

Ironically, this means less is more. And, speaking of less, you don’t have to spend a lot of money to create a winning logo. Did you know Twitter only paid $15 for its logo?

Let’s take a look at some logo design tips that’ll get you on your way.

1. Define Your Brand In One or Two Words

What does your brand represent? Even if you offer an array of services, which one’s at the heart of it all? Ask yourself these core questions:

• What’s your most important product or service?
• Who’s your intended audience?
• What’s your company’s persona? Buttoned up or laid back?

Before you can even start your market research and see what your competitors are up to, it’s important to define your brand identity in a concise word or two.

2. Avoid Cliches

What might be a cliche?

Simply put, anything super obvious.

For example, if one of your clients is an Italian restaurant, you’d never want to design a logo for them that featured a plate of pasta.

Consider other representatives of Italian food that are still recognizable. Maybe your elegant logo design will include a splash of pasta sauce.

This way, it’s bright, illustrates delicious Italian food, and is less obvious that a plate of pasta.

3. Consider Your Font

Just as your logo design has to be uncluttered, so must your font be legible.

Choose a font that’s clear, easy-to-read, and pops right off the screen. Think of one we see every day: Facebook. Their font is basic, clean, and even all lowercase.

It’s also worth asking yourself if you even need any typeface in your logo.

Think about some of the heavy-hitters like Instagram. Their elegant logo design contains the simple outline of a purple and pink camera.

4. Consider Your Colors

Have you ever thought about color psychology? When you’re trying to tell a story without using your voice, you have to utilize every tool in the box.

If research says blue emotes security and red conveys a message of excitement or passion, why not give it a try?

This ties into knowing your brand and knowing it well. Based on your personality and core product, you can select the right color for your logo.

5. Create an Elegant Logo Design That’s Active

Let’s think about that splash of pasta sauce again. It’s an active logo because it has some sort of movement. That red sauce is splashing through the air.

How about Twitter’s logo? That blue bird is actively flying through the air, spreading tweets throughout the Twitterverse.

This can encourage customers to take action and make their way to your business site or products page.

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Turn Your Vision Into a Reality

Are you ready to make all your logo dreams come true? Here at Online LogoMaker, we can help you take your vision for your company’s logo and turn it into reality.

Our free logo maker is easy to use and will give your web services company the edge it needs.

If you have any questions, feel free to get in touch with us anytime throughout your design process.