A logo is essentially a company’s face –the first impression the company makes on a customer.

So, if you want to get into logo design, creating a basic logo that effectively sells your client is critical. Choose the wrong logo design and your client will appear unprofessional in the eyes of potential buyers.

At the same time, the right logo will create recognition instantly within the target audience’s minds.

Here’s a list of five design tricks and tips that will help you to create a killer basic logo from Day One.

1. Be Balanced

When you’re designing a logo, achieving balance is paramount. After all, the human mind naturally perceives balanced designs as appealing and pleasing.

So, what exactly is balance in logo design? It means keeping your size, graphics, and color on both sides of your logo equal in terms of weight.

Don’t place too much emphasis on either side. Keep things consistent across the board.

2. Be Colorful

Although color theory can be complicated, here are some basic rules worth keeping in mind.

First, utilize colors that are close to one another on a color wheel. For instance, if you’re going for a warm logo design, choose yellow, red and orange hues.

Also, stay away from hues that are too bright and thus would be hard on potential customers’ eyes.

Make sure that your logo looks good no matter what color scheme you use. It should stand out and be classy looking whether it features two colors, is in grayscale or is in black and white.

3. Be Choosy About Your Font

Picking the best font size and type is trickier than many new designers realize.

However, a good rule of thumb is to avoid fonts that are overly used today, including Comic Sans. Otherwise, your logo might appear amateurish.

Also, be sure that your font can still be read easily when you scale it down. This is especially important with a script font.

And another thing: Don’t use more than a couple fonts. Using a single font is best.

4. Keep the Company in Mind

Understanding your client is key to creating a logo that best suits the company. This means you need to perform some preliminary research on the client as well as its audience.

If you don’t, you may end up producing a logo that doesn’t align with the client’s vision. And do you really want to keep going back to the drawing board?

Didn’t think so.

If you create a satisfactory logo, your client may even decide to use your design on its own custom buttons to promote the organization. That means even more exposure for you.

5. Don’t Get Complicated

This is one of the most important rules of logo design.

It’s something Nike mastered with its swoosh–a simple yet globally recognizable logo.

Why not follow in Nike’s footsteps and keep your logo simple, too? Your client’s bottom line will thank you.

How We Can Help with Basic Logo Design

We offer a complete yet simple logo maker that can help you to become a whizz at basic logo design in no time.

Contact us to find out more about how you can create logos that will make companies stand out in today’s competitive business world.