The world of business is evolving all the time, many of the most recent innovations have to do with the internet. Today, about 17% of sales are done online.
Therefore, the importance of website design cannot be emphasized enough. Having an organized, navigable website with a decent logo can be the difference between a successful business and an unsuccessful one.
Unfortunately, most of us are not computer technicians or experts on the world wide web, so making a good website can seem like a daunting task.
The good news is that you’re not alone. We’ve made a list of some features that every website should have (and why) in the paragraphs below.
1. Business Information
The first thing anybody should know when visiting your website is why it exists. Do you sell cakes? Used cars? Legal services? The purpose of your business should be clear almost instantly.
The purpose of your business should be clear on the front page and in the domain name. If you sell bouncy castles, for instance, bouncekingdom.com would be a great domain name. A more vague name like aircastles.com would not be as good. In general, using a domain name with five letters or less can make your brand easier to remember and type.
Not only will you need to communicate the purpose of your business, but other information should be easy to find as well. If your company has a logo, it should be visible on every page, without taking attention away from everything else.
It should also be easy to get a hold of the business. Usually, this is done through the use of a ‘contact us’ page. Most websites display these prominently so that the customer will be able to reach out to them without any difficulty.
If you’re looking for a company to help with web design Richmond, Virginia is a great place to start.
2. Other Content
In the earlier days of the internet, having a website that was exclusively about business was common. However, recent years have seen the rise of a new trend, often referred to as link building or search engine optimization.
The basic idea behind this is to put articles on your website related to your particular business or industry. By sharing relevant advice and information, you can use the sheer power of human curiosity to increase your website traffic.
This may seem like a strange tactic, but it works, especially for small businesses.
Maybe Valentine’s Day is coming up, and I’m not in the market for flowers, or an engagement ring, or any related gifts. However, I see an article on the origin of Valentine’s Day, and now I visit the website just to learn more.
3. Mobile Friendly
Since late 2016, mobile browsing has consistently accounted for roughly half of all internet use. If your website isn’t capable of being navigated from a phone or other device, you’ve already lost a gigantic customer base.
Whatever website design you end up going with, mobile use needs to be a necessity.
The Importance of Website Design
The importance of website design must be understood when running any kind of business. We’ve mentioned only a few of the things your website must have above, but there’s more out there.
We encourage you to do more research on your own.
If you want to know more about business logos or are looking to have one made, please check out the rest of our site.
