Did you know the hidden arrow in the FedEx logo represents precision and speed?
Are you looking to design your logo but not sure where to begin? Not to worry! In this guide, we’ll go over design principles to use as you create your logo.
Want to learn more? Keep reading to find out.
Keep It Simple
Take a moment to think of the most famous brands in the world. Did you think of McDonald’s or Apple? Those two companies have a simple logo that’s recognized around the globe.
When working on your logo, go simple instead of complex. A simplistic logo is easy to print and can engage your audience instead of confusing them.
Choose a Balanced Logo
A logo is an icon no matter if it’s a graphic symbol or text. When creating a logo, you want to maintain a sense of balance. Don’t place elements together at random.
When thinking about the look, keep your audience, and services in mind. Pick a logo that has a balanced appearance reflecting your business.
Think About Symbols
Your logo doesn’t have to describe what your business does. For example, most shoe manufacturers don’t choose a shoe as their logo.
Pick an icon that can still communicate your brand without using the company name. This way, you can use the icon as an image that stands alone on the packaging.
If it’s too obvious, a viewer won’t experience the sense of discovery. Try not to go too abstract.
Easy to Adapt
Your logo should work on a small business card or a massive billboard. Use it on a t-shirt, brochures, or stamps. A strong logo will look great with different colors or one color.
When working on your logo, imagine how it will look on different marketing materials. This will help you make sure it’s flexible and looks striking in various formats.
Take Your Time Deciding on Colors
Before picking a color, think about what message you’ll send to customers. Do the colors reinforce the mood you’re trying to communicate? Blue can express loyalty, freshness, and trust. Green symbolizes cleanliness and nature.
Think about what colors work well with white and black backgrounds. Don’t include more than three colors in a logo. Too many colors will increase the cost when you have to print materials.
Uniqueness Factor
Will your logo stand out from the competition? Keep working on your logo if you think it’s too predictable or bland. You don’t want it to become invisible to your audience. Avoid typical cliches like pinwheels and clip art.
Research your competition. If your business is a PayStubCreator, research the industry and watch for patterns. Avoid mimicking those logos and create something that stands out.
Logo Design Principles
We hope you found this guide on creating a memorable logo helpful. With these logo design principles, brainstorm your company’s future logo.
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