Out of the top 100 brands in the world, 33% of them have a blue logo. This includes famous brands like Ford, IBM, and Pepsi.
If you’re starting a business, your instinct might tell you to stand out from the crowd. You don’t want your customers to confuse you with your competitors, after all.
But, colors carry meaning and picking a particular color just to be unique can work against you.
Luckily, there’s a reason why blue is the most popular color for successful brands. Read on to learn the meaning behind blue logos and if it’s the right choice for your company.
What Does the Color Blue Represent in Logos?
Blue is the color of the sky and bodies of water, which could be the reason it’s many people’s favorite color. It’s also associated with calm, comfort, and relaxation.
Blue suggests that something is dependable, trustworthy, and stable. It is also considered reliable, mature, and smart. Blue is also an indicator of serious professionalism. Dark blue is usually more serious, whereas light blue is more playful.
Types of Companies That Use Blue Logos
The color blue represents dependability and trust. That’s why it’s a popular logo color for car manufacturers, tech companies, the healthcare industry, and financial institutions.
Whether you’re buying a new car or computer, investing money, or going to the doctor, trust is important. You should feel like the company is stable and serious about what it does. If a company uses blue in its logo, you’ll feel more certain of the company.
Manufacturing companies like General Motors, Ford, Boeing, and General Electric have all stayed in business for many years because of customer loyalty. Their products are expensive investments (airplanes, vehicles) so they need customers to trust them.
Blue is also a popular color for tech companies like Dell and Facebook. It’s a great color for tech because it suggests intelligence and reliability.
Financial and Healthcare companies like Chase, Blue Cross Blue Shield, and PayPal, use blue to highlight their experience and trustworthiness.
Why Does Your Brand Color Matter?
The color that represents your brand can affect your bottom line. If you choose the right color, it can help you attract loyal customers. The wrong color might send mixed messages to your potential customers.
For example, if you’re trying to appeal to everyday men and women, think twice about pink or purple. They evoke femininity and luxury. They’re great for an upscale beauty brand, but not the best for a small town accounting firm.
Once you’ve chosen a logo color, you also need a coordinating color palette. It’s important to choose colors that fit with your logo, otherwise it can undermine the message you’re trying to send with your logo.
Design the Logo for Your Business Today
A blue logo can show potential customers that you’re trustworthy and reliable. That’s why it’s the best choice for tech, financial, healthcare, and manufacturing companies. If you want to build long-term relationships with your customers, choose blue.
To learn more about building a brand for your business, read our articles on marketing.
