Did you know there’s a famous logo that is uploaded to Instagram 10,000 times every day? Even more amazing is that it’s done by the company’s loyal customers, not their marketing team!
The Starbucks logo, stamped on every cup they sell, makes a frequent appearance on this influential social media platform. That’s how powerful a logo can be.
When it comes to your restaurant logo, you can’t go with something boring and generic. We’re going to show you how to create your own custom logo that turns heads and brings in new customers.
Know Your Brand
Rule number one of branding: know yourself. It’s not just the kind of food you’re offering; it’s about values and emotions.
Do you want your customers to feel comforted by your home-cooked meals? Are you trying to attract an upscale clientele interested in cutting edge cuisine?
Your logo has to be able to convey these values. Keep them in mind when working out your look.
Color Matters
After you know how you want people to feel about your brand, it’s time to pick a color. Colors do a lot of heavy lifting when it comes to making an impression on potential customers.
For example, the color red is youthful and bold, and green is healthy and fresh. Do your research on what each color means in the marketing world and choose accordingly.
Fun with Fonts
Fonts are a place where you can get creative when it comes to designing restaurant logos. You can play around with the words in the logo or even simplify it down to a single letter.
If your restaurant has your name, you can make the font look like your signature. Or you can do like McDonald’s, which makes the M into the famous “golden arches”.
Check out the different styles of fonts you can use or even create your own. If you’re using a free online logo maker, they usually have font packs you can download and add on.
Beyond Logos
Your restaurant logo needs to go beyond just a font. Think about the symbols associated with your restaurant and how they can be repurposed for different branding opportunities.
For example, Olive Garden restaurants have an olive branch in their name. On the menu, they put the olive branch next to items they want to single out.
Can your restaurant be boiled down to a recognizable symbol? When people see it, do they automatically associate you with it?
Your branding goes beyond just the logo. Keep this in mind to create an instantly recognizable design.
Your Perfect Restaurant Logo
Don’t be in a rush to nail down your restaurant logo on the first try. With care, time, and effort, you can create something lasting that will stick in people’s minds.
Your logo is often the first impression someone has of you. You need something that will get them through the door to give you a chance.
Now that you’ve got a great logo in mind, let’s build one together. Check out our tutorials to start creating your brand’s new look.
