Did you know that Google receives over 63,000 searches per second?

The global powerhouse is the first place most people turn when they need to answer a question—which offers an opportunity your business can’t afford to pass up. If you want to be part of the answer your audience finds, search engine optimization can help get you there.

But if you’re just starting out in the world of SEO, knowing where to start can be overwhelming. We’ve put together a list of the four common types of SEO you should know to make the most of your campaign.

1. On-Page SEO

As the name suggests, on-page SEO refers to the content on the pages of your website. The goal here is to help search engines understand the content on your page, and to establish the page as a source of authoritative information on the subject.

This type of SEO includes keyword research, which is designed to help you find the most appropriate keywords for the page, as well as keyword optimization to ensure that keyword appears in the right places. If you don’t already have written content, SEO services may include content creation as well.

2. Technical SEO

This type of SEO refers to the unseen elements on your website, including your backend structure.

To help search engines understand your website and recognize it as a quality site, technical SEO might include strategies that improve its speed and mobile-friendliness. It might also reorganize the site’s architecture or ramp up the security as well, in addition to many others. All of these strategies, of course, should follow the established quality guidelines.

3. Off-Site SEO

When search engines consider how your website should appear in the search engine results pages, they also consider the relationships your site has built with other sites. Off-site SEO (also called “off-page SEO”) helps connect you to other authoritative websites, building a network that establishes your content as a trusted resource for your audience.

To do this, off-site SEO will work to create high-quality backlinks to your site. Backlinks are links from other authoritative websites to your site, and they’re a great way to showcase your site as a good source of helpful information. Your off-site SEO efforts may include other strategies as well, including social media sharing and customer reviews.

4. Voice Search SEO

This is one of the newest elements of SEO, but it’s more than just a trend. With devices like Alexa and Google Home in many US households, it’s important to make sure voice searches pull in your information correctly.

Voice search SEO includes making your content more voice-search-friendly. This can mean organizing it into bulleted lists, setting the answers to vital questions apart from the rest of your content, or using popular vernacular spoken phrases in your written content.

Take Advantage of All Four Common Types of SEO

Weaving together all four types of SEO is crucial for mastering your online presence, generating leads, and making more money online. The right optimization tactics can make or break your business’s success, so it’s worth the extra effort of pulling in these strategies—or hiring an expert to do it for you!

If you’re interested in more of the business and technology tips that matter, check out our other blog posts for more guides.