It’s no secret that proper branding is an essential part of running a successful business. Part of this endeavor includes choosing the right logo for your company.

But, developing a logo for a therapist’s office isn’t as straightforward as many people expect. Fortunately, there are tips you can keep in mind to help make this process easier.

Not sure where to start? Don’t worry, we’ve got you covered.

Let’s take a look at everything you need to know.

Include Your Business Name

One of the most important details to remember about designing your logo is to include your office’s name within it.

This statement holds true for all types of small businesses and practices, as it’s highly unlikely that you have the industry presence to be recognized on a logo alone. Regardless, it’s impossible to be recognized solely from your logo if you don’t already have a logo.

Additionally, You’ll want to ensure that you choose a font that complements your logo design. This means the typography you use for your company name should have a soft, calming feel.

So, it’s best to avoid bold or sharp-looking fonts.

Use Calming Colors

As color theory dictates, there are colors that we inherently associate with certain emotions. That’s why the majority of fast-food restaurants incorporate plenty of reds and yellows— we associate these colors with energy, excitement, and hunger.

The colors you use for your therapist’s office will need to be the opposite, as you want to convey a soothing feeling as opposed to one that is energetic. So, your logo should make heavy use of blue, purple, and green in order to accomplish this task.

Blue and purple are typically the most calming, with deeper hues being more effective.

Choose a Relevant Image

The image you incorporate into your logo is also just as important. You wouldn’t want to choose an aggressive image like a sword or lion.

Similarly, you don’t want to choose an image that is completely irrelevant, like a vehicle.

Since you want your clients to feel relaxed and protected, good ideas to start with include houses or hands. While there’s no definitive rule on what image you need to choose, you should be able to feel that it appropriately represent your brand.

How Do I Go About Designing It?

You’ve come up with a noteworthy idea, you’ll need to bring it into reality.

Unfortunately, not everyone understands the best way to go about designing a logo. Some people don’t have any experience with this type of design at all.

Let’s explore how you can go about doing so.

Designing The Logo Yourself

If you’d like to try your hand at designing your logo on your own, there are a few options at your disposal. One of the most common and straightforward as to use a graphic design program like Canva or Photoshop. This type of software comes with all the tools you need in order to create your logo from the ground up.

In fact, you’ll also find that it’s relatively easy to create images that are geometric or organically-shaped.

Additionally, these programs also come with plenty of presets and templates that you can use to help get you started. This takes a lot of the busywork out of the beginning of the process and can easily provide you with inspiration.

Although many people tend to feel accomplished after designing a logo on their own, it’s important to retain an objective view about the quality of the logo. Even if you are proud of yourself for designing it, you should never use a logo that doesn’t accurately represent your brand.

You should also avoid using one that isn’t aesthetically appealing.

For example, a practice owner who has an amateur level of experience in graphic design may create a logo that is both irrelevant and low-quality. If they decide to use this, they are only hurting their brand’s future performance.

You can visit this resource for more info on how to design a therapist logo. 

Outsourcing

As you may expect, the above option isn’t for everyone. Even those who have a background in design may still be unable to come up with a sufficient logo idea.

Fortunately, you can always outsource this obligation to a professional in order to ensure that it’s completed correctly.

When looking for a graphic designer to work with, be sure to look into their portfolio so that you can determine the quality of their past work. You should also shop around between multiple designers to determine who can give you the best value for your money.

Just because someone is able to produce a great result doesn’t mean that they price their work fairly. A larger name in the local industry could have just as much experience as lesser-known designers but charge exponentially more for a finished product.

If you choose to go this route, understand that you will be spending at least $200 or $300. Trying to get a logo for less than this amount will most likely not provide you with the results that you’re looking for. 

Designing a Logo for a Therapist’s Office Can Seem Difficult

But it doesn’t have to be.

With the above information about how to create a logo for a therapist’s office in mind, you’ll be well on your way toward making the decisions that are best for you and your company. 

Want to learn more about how we can help? Feel free to get in touch with us today to see what we can do.