Did you know that almost 60% of top companies such as Nike and Ford use combination logos? These logos appeal to the general public and make a strong, long-lasting impression. Combination logos consist of a small piece of text and an image or symbol. Following certain logo trends are great if you want to redesign your logo, but you should also be mindful to avoid costly mistakes.

For example, various companies redesign their logos and make them too complicated. This can confuse fans and make them lose their appreciation for the company. Keep reading this article to learn what mistakes to avoid when it comes to redesigning brand logos.

Not Making It Suitable for Various Mediums

You probably already know that a logo should display well on different backgrounds such as white, black, or blue. When you redesign your logo, make sure that it’s consistent across all mediums. It would be a pity to design a really beautiful logo just to realize that it doesn’t display well when placed on a dark background. 

Test your logo ideas on various mediums to see if its message remains consistent. For example, your logo might look well on colored backgrounds, but when converted to grayscale it might lose its meaning. Make sure that this doesn’t happen, otherwise, your clients might have an unpleasant surprise later on.

Not Keeping It Simple

There is a fine balance between a simple, powerful logo and a complex, confusing one. When redesigning a logo for a company, make sure that you don’t add too many elements. Your logo should only have 2-3 colors maximum and feature simple visual elements. It shouldn’t look like a Christmas tree because it will look bad on websites and not be easily remembered by customers. This rule is valid when you use an infographic maker to create stunning infographics for your clients too.

Copying Another Logo

Plagiarism leaves a bad impression regardless of how beautifully redesigned the logo is. There are a lot of companies out there with redesigned logos that look eerily similar to the logos of famous brands such as Google or FedEx. Make sure that your new logo is unique. Copying another logo makes people think your business is unprofessional and it can ruin the reputation of your company.

Blatantly Following Trends Without Thinking Ahead 

There are marketing trends, fashion trends, logo trends, you name it. These are great inspiration sources, but sometimes they don’t work for everyone. For example, many logo trends emphasize simplicity nowadays. 

This is great, but the logo of Mercedes Benz, for example, already looks simple enough. Redesigning this logo and giving it a minimalist feeling will only take away from its luxury appeal. Make sure that you get inspired by the newest logo trends, but don’t follow them no matter what.

Now You Know What Mistakes to Avoid When It Comes to the Newest Logo Trends

Some logo trends move you in the right direction, but you should always redesign your logos with the utmost attention to detail. Coming up with multiple logo variations and testing them on multiple mediums ensure that your final product looks stunning. 

In the meantime, don’t hesitate to check out the other articles on our website. You’ll learn more about logo redesigning, how to create infographics, website buttons, and more.