The great part of a designer’s work is to find right combinations. But how to match font and image on your design? Images and fonts need to connect with its context. But how? When we work with images and texts at the same time, we need to take special care to match the elements. A classic concept in Comic Sans would be at least weird, right?

Of course Comic Sans is not very indicated for most of the designs and has become a joke between designers. But instead of judging your design, we will give you some hints to get better results at matching fonts and images.  

Classic/Serious Images

For example, if your project use serious or classic photos for a message of tradition, authority and respect. We highly recommend serif fonts. They will probably fit better. This type of fonts transmit a connexion to classic and traditional. So in this case, fonts like:

Continue Reading

Yes, this is another great opportunity to grow your business. But what is it? Brand positioning aim to convince consumers of your products advantages against competition. And usually requires the specification of a set of attributes and benefits and a “mantra” (the essence or promise of the brand).

As Nanette Newbry states on one of her posts at Comet Creative Blog: “Brand positioning is about standing out from the noise. A solid brand positioning will help you make a lasting impression on your clients, provide memorable customer interactions and drive product/service value.”. However it is important to emphasize that brand positioning is a process, not a one time marketing action.

Continue Reading

Many scholarships are tailored especially to the younger crowd, assuming that everyone follows the straight and narrow path from high school to college. But we all know that it is just not the way life works. For whatever reason, a women’s path may diverge. Instead of studying you may have had a child, started working or something just interrupted your dreams.

But if you want to enter or come back to college after some kind of hiatus, don’t panic! Attending college after 30’s is a great move for your life and career. However if you don’t have enough money, it is possible with some finantial aid. There are all sorts of opportunities out there for you.

Thinking about it, Online Logo Maker decided to provide an annual scholarship for minorities as an act for education. So I’m proud to announce our scholarship named after the great activist Malala Yousafzai, known for fighting for education.

Continue Reading

Personal branding is supposed and expected to take a much more prominent position from now on. Not just for entrepreneurs, but also for professionals who want to consolidate their careers and for the companies that have strongly linked the figures of their leaders to their product. It is a tool that can increase your results, sales and the presence of your brand in the market. However do you know what branding is and what is its value to your business?

Well, branding is the visual and marketing strategy you build based on the values, objectives and causes of your company. Maybe you don’t know, but there is a strong bond between branding and your brain. It touches 3 parts of our brains that are connected straight to the experiences we live: intellectual, instinctive and intuitive. In other words, it’s main goal is to make people remember your brand and even relate your brand with something good.

Increasingly, consumers care not only about products offered by companies, but also about the company’s image. If you release a positive image and make the public identify with your brand, the company is able to retain more customers.

So, personal branding happens by assigning a face and / or personality to represent everything that your brand stands for. Because in the end, if the public identifies with your brand, they will prefer to buy your product than your competitor’s.

Since this matter of personal branding is such a mystery for starters, I asked for four actual branding experts to give their tips for you. And they sent gold contributions – not that I was expecting less from these geniuses. So if you are an entrepreneur, a professional or freelancer pay attention to these wise words. You will learn how to begin and grow using personal branding.

Continue Reading