I’ve already said in previous posts that logos are indispensable. But do you remember why? Because a logo is key to make people memorize the name of a company. The mind of a consumer is based on visual appearance, so he will only remember your company, if he sees your logo and associate it with the company’s name.
It is the signature of a company. It translates the personality of your brand and generate identification with your audience. In a current competitive market a well done logo make the business stand out and convey professionalism and credibility.
Logos represent your brand to the world. But we usually don’t have much money to spend on it in the beginning of a project or company. That’s why Online Logo Maker offers a free logo solution for you since 2008. If you need to create a logo for your business, blog or personal branding you can design and download it for free here.
If you don’t believe it, I’ll show you this 2 minute video that shows step by step the creation, edition and download of a free logo. It’s so easy and practical that you will feel like giving a try. And you should!
Designing or redesigning a logo is always a good decision to keep up with the market and to maintain the strength of your brand.
That’s it. 2016 is almost over and we couldn’t end up the year without giving you the best free mockups of the year. As we like to share and indicate nice and good free stuff, it wouldn’t be different now. Freebies for everyone now and in 2017!
Yeah, we have come to our last part: Colors. If you followed all the steps and articles towards the credible logo – which is the best option – you know it’s just missing colors. It’s not about being the most shiny, creepy or cool, it’s about meanings and relation to your brand personality (again!).
Colors
The power to affect feelings and emotions. That’s why you need to understand how colors work and what they mean to make the right approach. Tip: Try not to exceed three colors unless it’s the intention. Look at your logo in one-, two- and three-color versions before you decide.
The Loyola University in Maryland showed that 80% of brands are more recognized because of their colors and the way it relates to emotions. Keep in mind that the color you choose will stablish the way you are noticed. For example, luxury brands use silver, gold, black and white for a sophisticated image. And restaurants like Pizza Hut and Burger King abuse of red as a stimulation to hunger.
