Many scholarships are tailored especially to the younger crowd, assuming that everyone follows the straight and narrow path from high school to college. But we all know that it is just not the way life works. For whatever reason, a women’s path may diverge. Instead of studying you may have had a child, started working or something just interrupted your dreams.

But if you want to enter or come back to college after some kind of hiatus, don’t panic! Attending college after 30’s is a great move for your life and career. However if you don’t have enough money, it is possible with some finantial aid. There are all sorts of opportunities out there for you.

Thinking about it, Online Logo Maker decided to provide an annual scholarship for minorities as an act for education. So I’m proud to announce our scholarship named after the great activist Malala Yousafzai, known for fighting for education.

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I’ve already said in previous posts that logos are indispensable. But do you remember why? Because a logo is key to make people memorize the name of a company. The mind of a consumer is based on visual appearance, so he will only remember your company, if he sees your logo and associate it with the company’s name.

It is the signature of a company. It translates the personality of your brand and generate identification with your audience. In a current competitive market a well done logo make the business stand out and convey professionalism and credibility.

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Doesn’t matter if you are big or small. You are a brand. And to make it emerge on your field and market you need to use some branding strategy. Branding is the visual strategy that every entrepreneur must consider for the business recognition and growth. Brand is how people interpret your business. So, defining and positioning the perception of your name and products on the market is essential.

Maybe you don’t think this is something you should worry about. However, in 95-99% of private companies cases branding is the differential for growth, new clients and the market approach. Doesn’t matter how cool is your product. If you don’t create an identity to it and start spreading this information, your company is not going to rise. So pay attention to this branding tips to stand out.

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Yeah, we have come to our last part: Colors. If you followed all the steps and articles towards the credible logo – which is the best option – you know it’s just missing colors. It’s not about being the most shiny, creepy or cool, it’s about meanings and relation to your brand personality (again!).

Colors

The power to affect feelings and emotions. That’s why you need to understand how colors work and what they mean to make the right approach. Tip: Try not to exceed three colors unless it’s the intention. Look at your logo in one-, two- and three-color versions before you decide.

The Loyola University in Maryland showed that 80% of brands are more recognized because of their colors and the way it relates to emotions. Keep in mind that the color you choose will stablish the way you are noticed. For example, luxury brands use silver, gold, black and white for a sophisticated image. And restaurants like Pizza Hut and Burger King abuse of red as a stimulation to hunger.

In brief we have this general guidelines:

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