When designing a logo, an infographic, a business card or your blog you have to worry about the font you will choose. The typography style needs to represent the name behind your material and follow the same message you want to transmit with it. It’s not only the color or the shape that matters. Each font has its own characteristics, you just need to choose the one (or the ones) that matches your objectives.

“OK, that’s easy!” you might say, “But how?”. Well, you know some fonts are elegant, others informal, traditional and so on, right? You just don’t know it by heart. That’s why we created this infographic. It gathers the 4 most common font families: Sans Serif, Serif, Script and Geometric and sum up:
– what message each font transmit;
– which types work good together;
– where we usually use them.

This is a great guide for you to save and share. Ask yourself what image you want to pass on and then look up to this infographic to feel secure about the choice you will make.

Besides that, don’t ever forget legibility. You should imagine this logo from an outdoor to a business card size. Thus it has to be easily readable or identified, there is a rule made by the designer Jessica Hiche that is mostly for sans serif types. It’s called “rule Il1”. Type “I” (i) on majuscule, a lowercase “l”(L) and the number (one) “1” side by side to see if you can distinguish them. In case you don’t, the ideal would be to change it right away so you don’t have problems in the future. 

Let us know if you have any thoughts or questions on the comments below!

You may have two forms of intellectual property protection for your logo design. Trademark to prevent competitors and others from using it to cause confusion in the marketplace and Copyright to prevent most other unwanted copying.

Today almost all major nations follow the Berne Copyright Convention. For example, in the USA, almost everything created privately and originally after April 1, 1989 is copyrighted and protected whether it has a notice or not. So we should always assume that other people’s works are copyrighted and may not be copied.

But if you want to have a legal safety for your logo, it must reach a requisite level of creativity. Many logos, however, do not. Since Copyright can’t protect a name, colors or the design of the logo, most simple logos simply do not have the required level of creativity to be considered copyrightable.

A “qualifying work” is a: 

– literary work
– a musical composition
– a film, a software program
– a painting
– or any of many other expressions of creative ideas

– but they protect only the expression itself and not the idea.

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Not everyone was born to be a designer, but an entrepreneur sooner or later will face a critical situation involving the visual communication of your business. That’s why you – non-designers – need to be aware of some essential design tips.

Even if you hire a specialized team it can be of great value when you know some essential aspects of the design to analyze and/or approve it. You could even be prepared to interfere in emergency occasion. No need to master technical tips to ensure more harmonious gear. Start training your look with some pieces to exercise. See below some must tips!

You are always in doubt about which image file format you should use to your website, for printing, for your logo, editing and so on? I’m glad to announce this drama is officially over. First of all, you should know there is no best image file format. It depends on your objective and where you are going to use this image. That’s why we selected the most common image file formats for you to understand the difference between them and get to know which one is best for you in each ocasion. This infographic will become your best friend!