You should know all this simply because understanding about DPI, PPI, resolution and image size is key to your design success. This tips will allow you to print in the right quality, optimize images for the web, save a lot of time and give you the best results. So let’s see what is the difference between DPI, PPI, resolution and image size?

Pixel is the unit of measurement for digital images. We can compare them to our body cells, which together build an image (body) interpreted by the computer/screen.

Pixels define the resolution
A high resolution image is an image with high density of pixels, that is, with several families of pixels in its composition. The greater the number of pixels, the higher the resolution, providing more details and better definition to the image. Logically, an image with low resolution will have less pixels, less details and definition.

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Do you know what to consider when designing a logo? When you do, you guarantee a well-designed logo, potential clients, and a clear message of how your business can serve people. You should focus on your message, objective, product, spark to create your logo design, but you should also look at the logos of other businesses in your industry to avoid copy and to know what is working or not.

There are basically three kinds of logos you can do:

• Font-based logos (just your company name or initials);
• Illustrated logos (that literally illustrate what your company does);
• Abstract graphic symbols.

Doesn’t matter which one do you relate better or if you match them up, they are all acceptable and very much used all around. But definitely don’t use clip art because they bring a lazy, old, outdated impression. Neither trendy looks. They may seem cool and maybe they match a teenager brand or other special ocasions, but you have to use it carefully. So read carefully this 4 suggestions I have for you:

1) KEEP IT SIMPLE

A simple logo design allows easy recognition and let the logo to be versatile and memorable. And don’t forget: simple does not mean easy! Actually it’s hard to get concise, simple and memorable, the secret key is to have the branding briefing very well defined.

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No matter who or how qualified we are, we all make mistakes, right? But we cannot have logo mistakes. It’s your company mirror to the world and cannot be wrong. A logo is so important that we will help you avoid the most common 5 logo mistakes in order to guide you to logo glory.

1) Using too many fonts

Don’t worry about using the font more than once. This is okay! Many people think that they have to saturate their work with all types of interesting fonts. And that’s the mistake! You don’t! The best practice is to pick three fonts that go well together within your composition and use them. This way, the design will generally look cleaner and more effective. Remember: logos are more about the functionality than the aesthetics. Of course it’s a combination of both, but think first about what you need to transmit, than you work with the aesthetics.
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Now that we have already talked about Branding and how you can take advantage of it when using for creating a logo, let’s talk about Design Style Guide. As you know, consistency is key when building a valuable brand, and your company should be really aware of this: The repetition of the same logo, fonts, colors, images and style helps to make a brand not only recognizable but seemingly trustworthy.

And that’s why you must have a Design Style Guide! It helps you and your company to create a more consistent visual experience and appearance. A Style Guide is a set of standards and patterns for the company’s design to ensure complete uniformity in style.

IN A FEW WORDS…

• Makes you look professional;
• You maintain control of the design;
• You’ll have an easy guide to refer to;
• You avoid cheapening the design, message and branding;
• Forces you to define and hone your style.

HOW DO I DO IT?

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