Design is most effective when executed with knowledge of psychology. Knowing how people react to visual stimulation allows you to create an effective logo design. So check out how your logo, typography, colors and shape may influence your customers interpretation and choice.

Everybody has already heard that Branding is essential to any company, right? But, what is Branding, actually?

Branding is the marketing practice of creating a name, symbol or design that identifies and differentiates a product/label/company from others. Your brand is your promise to your customer. It tells them what they can expect from your products and services and gives you a margin over your competitors. Your brand comes from who you are, who you want to be and who people perceive you to be.

Your brand influences how customers interact with your company and how you interact with them, so without a clear brand, your company may struggle to communicate your mission or purpose. 

There are 3 reasons to care about Branding:

1. Builds your reputation
2. Helps you connect with your customers
3. Simplify your products and services

Now let me give you a visual example for you to understand Branding and put it in practice in your company.

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What elements and design fundamentals do you need to create an effective design? Let’s review your basic design elements with the help of this quick reference Infographic. Today, we will be sharing an Information that will guide you if you are working in the design industry.

For more detailed info about the elements of Design you could also visit Principles of Design Cheat Sheet created by Firstsiteguide and get to be an expert in design 😉

Color is the soul of your design. It relates to emotions and feelings and we can not deny it. So let’s work with the colors in our favour and let them say what you want to say without using words. This infographic will show the most important colors and its meanings, so you can attract customers for a right reason. Of course, to understand better all this psychology you should take a look at The Psychology of the Logo Design.