If you’re looking into signage for your business, you’re likely hoping to find something that will make your brand or company stand out. 

One of the most popular options when it comes to eye-catching signage is channel letters. 

These are 3D signs made of metal or plastic that can be customized to fit the color, font, and size that you need (and the channel “letters” don’t only mean lettering, but numbers and symbols, too).

What makes them most companies’ top choice is that they can be lit, helping your business capture people’s attention no matter the time of day while giving off a professional look.     

But what are the different types of channel letter signage? And which one is best for your business? 

We’ve got the answers. 

Front-Lit Channel Letters

Front-lit, or face-illuminated, channel letters are the classic standard channel letter option. These are the signs you see most often when passing businesses on the street. 

Front-lit channel letters are lit from within, so the light shines through the front (or the face) of the acrylic letters. LED channel letters are the best option for lighting as the LEDs last a long time and don’t break the bank. 

If you go with front-lit channel letters, you’ll have the most options. These can be designed in almost any color or font you might want. The wider the font and bigger the letter, the more visible they’ll be to potential customers. 

Back-Lit Channel Letters

These are also called halo or reverse channel letters.

With halo-lit channel letters, the metal lettering is backlit so it looks like the wording is floating. When lit up at night, back-lit signage has lettering that looks black with a bright glow of color around the edges. 

If you want your sign to look unique or give off a softer vibe, back-lit channel letters are a great choice. These are also customizable with lots of color and size options. 

Combination-Lit Channel Letters

Do both front-lit and back-lit channel letters sound good to you? Luckily, you can combine the two. 

Combination-lit or front/back-lit channel letters let you use both options to create the perfect signage for your business.

You might split your wording up so that half is back-lit and the other half is front-lit, or create a sign with front-lit words and a back-lit symbol. The options are endless!

Choose Channel Letters That Outshine All Others 

The main thing to keep in mind when deciding which type of channel letters would be best for your business is ensuring your choice aligns with your business’s brand and tone. 

But don’t forget to think about the physical building too. Choose whichever option looks best on your business’s exterior and decide how you’ll hang the signage (there are options here, like a raceway mount, direct mount, or backer mount) with this in mind too. 

Channel letters are popular for a reason. With so many varieties and fun options available, your business is sure to catch everyone’s attention. 

Did you find this article helpful? Check out the rest of our blog to read insightful business tips for every niche possible.