You’ve created a logo design for your company. You’re excited about how it looks, you’ve gotten good feedback from coworkers, and you’re ready to debut your new brand. But have you checked to make sure that it passes the color psychology test?

People tend to have the same reactions to colors, which means that marketing executives can predict how consumers will react to a logo. Every color has a different connotation, and you want to make sure that the colors in your company’s logo are sending the right message.

Read on to discover how to find the right color for your company.

1. Learn How To Pass The Color Psychology Test

Before choosing a color for your company logo, you should know what kind of message you want to send. Do you want people to see your brand as something expensive and exclusive, or do you want to seem affordable? Is your image young and fun, or stable and dependable?

The color that you choose has a huge impact on what people will think of your company. Since green is associated with nature, for example, companies usually use green if they want people to associate health or environmental friendliness with their brand.

On the other hand, companies use red if they want to give the impression of being bold or daring.

If you don’t know the psychology of color, your business could be giving the wrong message without realizing it.

2. Remember Gender

Men and women respond to color differently, so you should know who your target audience is and choose your colors with them in mind.

23% of women list purple as their favorite color, for example, while only 1% of men do. If you’re using purple to market your company towards men, you might be turning customers away without even realizing it.

Similarly, pink is still seen as an exclusively feminine color. If you’re not creating a women’s lifestyle brand or something similar, you should tread carefully using colors in shades of pink.

Colors like blue, white, silver and black are more neutral. You can even combine these colors for great results — check it out!

3. Use Emotion

How do you want people to feel when they see your logo? Emotions are a huge part of marketing, and they’re also an important aspect of the color psychology test.

Yellow inspires people to feel happy, hopeful, and optimistic. Think about the McDonald’s iconic golden arches, for example, and how their marketing always tries to inspire a feeling of happiness.

Blue, on the other hand, is a color that signals to the consumer that they can trust your brand. It’s a common color for finance and healthcare industries to use.

Design Your Logo Today

Now that you know how color can influence what people think of your business, use your new skills to create your logo. Our online logo maker helps businesses create the perfect logo for them, even without graphic design experience.

How will you use color in your business’ logo? Are there any tips that we missed? Let us know in the comments below!