The effectiveness of a great brand logo for your business cannot be underestimated.

Can you imagine McDonald’s without their iconic golden arches? Or Starbucks without their pale siren? They both do their job perfectly; recall to mind their brand immediately. It’s this instant brand association which businesses will fork out millions of dollars to create.

Are you in the process of creating your own brand? Are you unsure what you’re looking for and don’t even know where to start?

Keep reading to learn more what goes into innovative logos and what to look for in your own.

Make it Appropriate

In order to truly create one of the greater and more innovative logos out there, you need to have a strong understanding of the brand. What does the brand value? Who is the target audience?

A design of the logo should match the vibe of the brand.

Is the logo for a kids clothing line? Then keep it light and fun. Is the logo for a management consultancy service like Stennet Consulting? Then it should reflect the professionalism of the legal culture.

Make it Memorable

On the other side of the coin, you want to be sure your logo stands out from the others in your market. It’s important to ask yourself how you can create a unique logo for your brand while still fitting with your product or services.

One great way to accomplish this is to not include your product in your design at all. Think about it. Does Nike’s swoosh have anything obvious to do with athletics? Do you see a hamburger in McDonald’s logo?

Don’t feel the pressure to be sure people know what you’re selling from your logo.

Also, don’t be afraid to include some colour. A design with colour is more likely to be remembered than one without!

Make it Simple

When it comes to design, simplicity is the new black.

You’re going to be putting this design everywhere: your websites, business cards, letterheads, billboards, etc. The more basic and timeless the design is, the more seamlessly it will transition into whatever form or size you need it to be.

Innovative Logos Take Time

You aren’t going to find the right logo immediately. In fact, if you feel like you have, then you should throw it away and start again.

The truly iconic logos are not immediately loved, but grow on you over time.

Design several logos, and sit with them for a while. Refuse to dismiss any of them immediately. Which logo grows on you the most over time? Perhaps this is the logo you should choose for your brand.

DIY Logos Here

It’s common and expensive to have a graphic designer create the logo for your brand. Why not save some money and try a hand at it yourself?

You don’t need to be a photoshop expert to be able to use Onlne Logo Maker’s accessible interface.

Get started today on your appropriate, memorable, and simple logo today!