Well designed visual content is 40 times more likely to get shared. So if you want your business-related content to get shared, it needs to look beautiful and appeal to your audience. 

There are specific rules you need to follow so that your designs come out looking professional and visually appealing. As a beginner in graphic design, you should start by learning these rules and sticking to the basics. 

Follow these tips on graphic design for beginners to ensure you create beautiful artwork for your business. 

1. Stick With Contrasting Colors

You want to choose colors that command attention and evoke emotion. You should choose colors that represent your brand identity while also inspiring your desired emotion in the audience. 

High contrast colors are on opposite sides of the color wheel from each other. They provide the most significant contrast to make your design pop. Change background colors of graphics to be one color, then the font and other graphics should be a different matching color. 

Look up the hex codes for your chosen colors to ensure consistency across all of your designs. 

2. Keep the Fonts Simple 

Your audience needs to be able to read the text, or your message is lost. Don’t use more than two fonts in a single design. Try to keep the two fonts within the same family. 

A common way of using two fonts is to use one for the headers and one for the body text. Keep the text large enough to read. 

3. Embrace the White Space

Don’t fill every open space. Having empty areas or “white space” in your design can help draw the focus to the main point. Your design will look professional, and there will be fewer elements for you to worry about. 

4. Align Your Design 

Designs that have several elements that are not in alignment are difficult to look at and decipher. They look sloppy and unprofessional to your audience. Use software that has guides to help you align all of your design elements. 

Adobe programs all have guides and alignment assistance to help you. Think about aligning all of your lines of text. Make sure all lines of text are evenly spaced.

5. Icons Are Your Friends

Icons immediately grab attention and can convey a message without needing a ton of text. This is a smart strategy if you don’t have a lot of space. Using well-known icons will trigger meaning for the audience without you having to explain them. 

Everyone knows and understands social media icons these days. They work well for encouraging people to follow you. 

Try These Tips for Successful Graphic Design for Beginners

Graphic design for beginners is all about sticking to the basics. The goal should be to create a professional-looking design that appeals to your audience. Start by choosing the right colors, fonts, and icons. 

Then create your design by creating something that embraces blank space and has all of the elements aligned. 

Browse our articles to learn everything you need to know about designing the perfect logo.