When designing a logo, an infographic, a business card or your blog you have to worry about the font you will choose. The typography style needs to represent the name behind your material and follow the same message you want to transmit with it. It’s not only the color or the shape that matters. Each font has its own characteristics, you just need to choose the one (or the ones) that matches your objectives.

“OK, that’s easy!” you might say, “But how?”. Well, you know some fonts are elegant, others informal, traditional and so on, right? You just don’t know it by heart. That’s why we created this infographic. It gathers the 4 most common font families: Sans Serif, Serif, Script and Geometric and sum up:
– what message each font transmit;
– which types work good together;
– where we usually use them.

This is a great guide for you to save and share. Ask yourself what image you want to pass on and then look up to this infographic to feel secure about the choice you will make.

Besides that, don’t ever forget legibility. You should imagine this logo from an outdoor to a business card size. Thus it has to be easily readable or identified, there is a rule made by the designer Jessica Hiche that is mostly for sans serif types. It’s called “rule Il1”. Type “I” (i) on majuscule, a lowercase “l”(L) and the number (one) “1” side by side to see if you can distinguish them. In case you don’t, the ideal would be to change it right away so you don’t have problems in the future. 

Let us know if you have any thoughts or questions on the comments below!