“Can you design a logo for us?”
These 7 little words can be awfully intimidating if you’re new to logo design. Where do you start? What if they don’t like it?
Professionals have a process that they follow, so they’re never left asking these questions.
Keep reading to learn all about the logo design process.
Brief the Client
The first and most important step of this entire process is to talk to the client! Clients want to be part of the process and to feel like they have a say, so sitting down and talking about their ideas is vital.
Ask your client questions:
- What does your brand represent?
- Who is your brand’s audience or clients?
- What are the goals of your business?
- What makes you different from other businesses?
The answers to these questions will help you know what your clients want to say with the logo.
Additionally, you should verify with the client what type of logo they are looking for.
- Abstract
- Pictorial
- Wordmark
- Combination Mark
Be sure to get an idea of which ones they would like. Logos will serve different purposes. So if they’re looking for a website header logo, that will be very different than a storefront logo.
Research
The next step is to research. What are competitors in the same field doing? How can you design something unique and better than what the competitors have?
This is a critical step! The last thing you want to do is preset a client with a logo that’s similar or not as nice as a competitor’s.
Brainstorming and Sketching
It’s time to start designing! You’ll want to start by brainstorming through your favorite method. Maybe this is a lot of post-it notes on your wall or a mind map.
It can help to visualize words that are associated with your client’s brand. Brainstorming and sketching will be a very intuitive process that comes with experience, but if you need some inspiration, head to Pinterest.
Another great way to brainstorm is to create a mood board that represents the brand.
Digitalize the Design
Once you have a rough sketch, you’ll want to take to an online program to start digitizing the design. Programs like Adobe Illustrator are the industry standard, but if you work in an HTML program and need to move from html to pdf converter c# to send materials to your client, that is always an option.
Presentation
The final step (unless edits need to be made) is to present the logo!
Along with the logo, many designers will also send a color palette and other types of logos, depending on what the client paid for.
Create Your Logo Design Process Today
Now that you know how to create a logo design process, start making it your own today. Each designer’s process will be different and will vary by client and experience.
If you’re still not sure about the process, keep reading to learn more on our blog!
