Most of us have grown accustomed to the fact that appearances matter (whether we like it or not). The care we place into how we dress and groom ourselves tells people a lot about who we are.
But, the same can be said for brands. Your logo is a crucial part of your brand’s first impression that it makes on your audience, and neglecting a quality design could potentially cause people to not take you seriously.
Logo trends are always changing, though, and it’s important to stay on top of them in 2020.
Not sure where to start? Don’t worry, we’ve got you covered.
Let’s take a look at everything you need to know.
1. Simplicity
In a society where people are constantly exposed to (and often overwhelmed by) an influx of information, simplicity can go a long way.
This can often mean a color palette of two colors and flat design/copy. For example, a palette of black and navy blue accompanied by the brand name in a company-chosen font is often enough to stand out from your competition.
Since so many brands are in pursuit of doing ‘more,’ sometimes doing less is the best option.
2. Clean Typography
Luxury brands (or those that come at a premium price) will often benefit most from this. Color is your enemy here, and bold fonts for your brand name are your best friend.
With this trend, a fashion designer may use their brand’s name as a logo with a simple black rectangle behind white text. As previously mentioned, simplicity will be key in 2020. But, utilizing only black and white will convey an aura of grandeur.
For those who need a bit of extra help bringing their ideas to reality, there are plenty of reliable branding services that you can take advantage of.
3. 3D Gradients
On the other end of the spectrum, you can expect to see businesses incorporating both 3D and color gradients into their logo design.
Since this type of logo doesn’t often translate well into print, it’s mostly used by businesses that work in the software or digital marketing industries. As you may expect, it’s rare that you’ll see a logo for these companies on a physical sheet of paper.
If all else fails, though, you could have an alternative logo for print.
4. Throwback Aesthetic
A love for the 80s and 90s has recently seen a resurgence (or perhaps it never fully went away). Cassette tapes, Super 8 cameras, and even vintage-style videogames are relatively commonplace these days.
Brands can take advantage of this by using blocky, colorful text in their logos. Pixel art is also a great way to venture down this path and is sure to capture the attention of those who appreciate the vintage aesthetic.
Keeping up With 2020 Logo Trends Can Seem Difficult
But it doesn’t have to be.
With the above information about logo trends for this year in mind, you’ll be well on your way toward developing one that accurately represents your company in an aesthetically-appealing way.
Want to learn more about how we can help? Feel free to get in touch with us today to see what we can do.
