The McDonald’s logo is worth $110 billion, which is the equivalent value of 275 White Houses.

Top brand logos are worth much more than even the most expensive real estate in the world but many companies hardly give their designs a second thought.

While logos in the digital marketing world may not be worth dozens of White Houses, there are still some good ones around. Let’s look at the top 10 SEO logos of 2020.

Common Design Cues in SEO Logos

If you compare different companies’ logos in the SEO and digital marketing space, you’ll see some common design cues. They often focus on abstract shapes and symbols that indicate growth or ideas.

Abstract Shapes

Illustrated logos aren’t very common with digital marketing services. Most logos use abstract geometrical shapes and designs meant to illustrate their technological focus.

These shapes also tend to have some kind of relevance to business growth, website traffic growth, revenue growth, or other things that would be a logical goal for any companies working with them.

Images of Graphs

Graph imagery is also popular with SEO companies. You’ll see a lot of line or bar graphs in logos, alluding to the company’s ability to increase your conversion rates, revenue, website traffic, and so on. These logos always show an upward trend in the graph.

Strategy and Idea Metaphors

Images like lightbulbs and mind maps are also popular with digital marketing firms. These logos are meant to show how they can help you come up with new ideas and strategies to grow your business.

Communication Symbols

Communication symbols like speech bubbles, messaging icons, and envelopes are also popular in SEO branding. The internet is all about communication in one form or another so this is a natural fit for any web-based service, digital marketing or otherwise.

Top 10 Digital Marketing Logo Ideas

There is quite a bit of variety in the top SEO logos for 2020. Some use abstract symbols, others typographic or mascot-based logos, while some are quite unusual.

Abstract Symbols

Abstract logos often use symbols that have a symbolic meaning in addition to looking good. This helps them stand out from their competition and become more memorable in their market.

1. True North Digital Marketing

True North’s logo uses a line-based design similar to a mind map but also includes a “compass” arrow in the center. This arrow is pointing up, naturally — to true north.

2. Growth Pro

Growth Pro has an image of a plant or flower growing out of what looks like a stack of coins. This is a good metaphor for SEO and PPC marketing, with the money you put into your campaigns creating growth for your company.

3. Hammer and Stone Agency

The Hammer and Stone logo uses iconography that looks exactly like a hammer and stone. Neither one is a literal interpretation but there’s little doubt that’s what the design is meant to be. It uses negative space effectively to create the handle of the hammer within the stone icon.

Typographic Logos

Typographic logos focus on the brand name by making it the focus. But they use fonts and type designs to make the name itself into an icon for the logo.

4. BRND.TV

BRND TV is a video-based digital marketing platform. Their logo is simply the name of the company but it focuses your eye on the BRND name by using a smaller font for “TV”. The logo also adds a bit of color by way of a green highlight under the “TV” text. That green is used throughout their website to create a consistent look and feel.

5. SearchQuake Marketing

SearchQuake Marketing uses a simple two-letter “SQ” design for their logo. The letters are two different colors and overlap slightly. The line where they overlap uses a jagged style that’s meant to look like a fault line or the tracking line on seismic equipment, bringing to mind an earthquake.

6. Befrank Digital Marketing

Befrank Digital uses a simple logo design that incorporates the “B” and “D” from its name into a single shape. That shape also looks like a magnet, indicating how they can help you draw in more website visitors and clients.

Animal Mascots

Companies that have animals in their name often use that animal in their logo in some way. Sometimes it’s a major part of the logo and sometimes it’s more subtle.

7. Bear Fox Marketing

Bear Fox Marketing uses both animals in its logo. The fox is superimposed on the bear using negative space. With a quick glance, it looks like the bear is stepping forward, indicating how the agency can help move your business forward.

8. Dog Bite Media

Dog Bite Media has a simple text-based logo design with a caricature of a dog’s head. This design is about as straightforward as you can get, with an easy-to-read name and a simple graphic to help improve its branding.

Unusual Designs

Some logos are a little more offbeat. They may use humor as part of the logo or they sometimes combine two seemingly unrelated ideas in the design.

9. Clever Digital

Clever Digital’s logo is an egg with glasses. This evokes the stereotypical “egghead” that knows a lot about computers and technology. The idea here is that they’re those eggheads that can help you grow your business online.

10. Hyper Ghost Media

Hyper Ghost Media has a mostly typography-based logo but the “H” in Hyper has a ghost instead of the horizontal line. This is a straightforward way to create a brandable logo from the company’s name.

Which Logos Are the Most Memorable for You?

Which of these SEO logos are the most memorable for you? If you’re thinking about a new logo for your company, consider what makes you remember these and see if you can work something similar into your own design.

Be sure to check out the rest of our blog for more helpful ideas about designing great logos.

TikTok has over 800 million active users worldwide and is quickly becoming one of the most popular social media platforms. What does that mean for businesses?

With such a large built-in audience, it’s crucial that businesses start marketing on TikTok. The question is, how do you make sure that your videos are viewed?

Growing your list of followers is one of the most important things to focus on. The more followers you have, the easier it is to post your content and let fellow TikTokers take care of the rest.

Read on for four TikTok hacks to increase your followers and maximize your marketing content. 

1. Give Yourself a Headstart

Gaining a following doesn’t happen overnight–unless you want it to. 

Consumers have a tendency to form quick first impressions. If they head to your brand’s TikTok page and see that there are only a few hundred followers, they’ll probably jump ship without finding out more.

Do yourself a favor and check out this program to gain TikTok followers immediately. This can allow you to take control of the first impression you make and encourage more followers to trickle in on their own.

2. Jump on Trends

TikTok is all about challenges. If a challenge comes along that has any relevance to your brand or products, make sure that you take advantage of it–and do it fast. TikTok challenges are changing every few days, so if you wait too long, your content may not be relevant by the time you share it.

To find out what’s trending, start paying attention to hashtags. You should also keep tabs on TikTok influencers with massive followings, as they tend to set the trends.

3. Use Your Other Social Media Platforms to Share TikTok Content

If you already have a few successful social media accounts on other platforms, don’t start from scratch on TikTok. Share your TikTok videos across multiple platforms. This will alert your existing followers to your new account and prompt them to go look for it and give it a follow.

To share your TikTok videos on your Instagram or Facebook accounts, you’ll need to save the videos to the device you’re using. TikTok makes this simple to do–just look for the button with three stacked dots next to your videos.

4. Open Up Your Reactions Settings

TikTok has an interesting feature that allows you to limit who can react to your content. Eventually, it may benefit you to limit who has access to, say, the comments section. However, when you have a small following, you should keep things open.

Head to your settings on TikTok and look for the Privacy tab. Then, scroll to find the “Who can react to your videos” section and select “Everyone.” 

Use These TikTok Hacks to Gain More Followers

Are you ready to bring your brand to TikTok? Use these TikTok hacks to gain followers right away and maximize your TikTok marketing plans.

Want to learn more about how tech and marketing intersect? Take a look at more of our content and find out how you can boost your business online. 

36% of the total workforce in the United States are considered to be freelance workers. This sector of the economy is only expected to grow as time goes on. 

If you are a freelancer or thinking of becoming one, it is important to build your own personal brand.

Personal branding is what separates the upper echelon of freelancers from the mediocre. But what is personal branding and how can you use it to make your endeavors more lucrative? Read on to find out.

What is a Personal Brand?

Personal branding is the process of turning yourself into a business and developing a marketing strategy that benefits your endeavors. A combination of traditional and electronic marketing strategies can be used to build your personal brand.

Social media plays a big part in the modernization of personal branding. Platforms such as Instagram and Pinterest give a user’s profile more weight based on the amount of “followers” they have accrued. 

Followers are the total amount of people who have “followed” their page. This means that they are in the individual’s informational loop. Followers are easy to target for advertisements and ideas from the influencers’ page.

“Nano-influencers” tend to have anywhere from 200-1000 followers and are the lowest end of the influencer totem-pole. True influencers have over 20,000 followers and can start to reel in some serious coin from their personal social media market.

Learning how to manipulate social media sites in your favor is one important aspect of personal branding. Read more here about lifestyle blogging with platforms such as Pinterest. 

Building a Personal Brand

There are other ways to build your personal brand in addition to utilizing social media. The first step in personal branding is to take inventory of any skills or abilities that you have that can be monetized.

Writing skills, landscaping skills, personal training skills, art skills, marketing skills, and advising skills are all examples of skills that can be monetized with ease. Next, you want to work on developing your personal image.

This includes tangible things such as your physical appearance and how you dress. It also comes down to less tangible things such as how you want to present yourself to the public online. Start thinking about creating a personal logo and style.

Next, upload photos, a short bio, your aptitudes, and work history to a web platform of your choice. Picking a platform is another important choice. Social Media websites such as Facebook and LinkedIn provide the basics of a useable platform.

At some point, you will probably want to invest in your own webpage or blog. After you have digitized your personal brand, it is time to start building your target audience. Building a client base can be a long process, but it is worthwhile.

Once you have identified your target market you can choose how you will advertise yourself to them. There are many marketing strategies available to take advantage of, so do some research and choose the one that works best for your needs.

To make your customer base grow, continue to do a good job fulfilling their needs. Then your base will snowball and self-marketing through merit-based recommendations will be your biggest market-builder. 

The ultimate form of personal branding is self-incorporation. At this point, you are officially a corporation in the eyes of the law.

Personal Brands Are the Future

Having a personal brand will continue to be more relevant as a larger chunk of the workforce continues to shift towards freelancing. Hop on the bandwagon early and get yourself ahead of the competition by building a personal brand now!

Start with one of the most fun aspects of personal branding: building your own personal logo. For all of your other news and information related to logos and business, make sure to check out the rest of our blog.

When running a business, one of the most important aspects of growing and expanding that business is brand recognition. In fact, according to research, 89 percent of marketing professionals have noted brand awareness as their top priority, even before sales. 

What better way to spread brand awareness than to have a logo that can resonate with consumers. Big brands like Pepsi realize the benefits of having a logo that connects with customers, which is why they were willing to pay a million dollars for an upgraded logo design.

2020 was a defining year for many companies, keep reading to discover the 2020 logo design trends that significantly impact the way we view logos. 

1. Simplistic

In a world that is becoming seemingly more complex every day, one logo design trend has stood out among the rest – simple yet effective. Many of these logo designs are homemade and hand-drawn to give them that minimalist, welcoming feel. 

A few examples of a simple logo design include:

• Apple
• Nike
• The North Face
• And Target

Although these types of logos are simple in nature, it doesn’t mean they lack creativity or the ability to catch consumers’ attention. Many times simple logo designs can give the business personality and allow consumers to connect with the brand.

2. Gradient

Gradients were one of the biggest trending logo designs in 2020 that are expected to continue its popularity in the coming years. Gradient designs blend certain colors gradually to produce stunning color gradients capable of grabbing users’ attention. 

Popular companies that have used gradient logo designs include:

• Instagram
• Firefox
• Apple Music
• And Shazam

Gradient logo designs give the company a fun, modern look that can attract consumers from all over. Using specific color blends can also help users distinguish the brand, giving them an advantage over competitors. 

3. Animated

Animated logos have become one of the latest logo design trends that help relay the companies message to users. The corporate world is becoming increasingly reliant on animation and visual content to communicate information to its user base. 

Companies that use animation in their current logo designs include:

• Zoom
• Google
• Ikea
• And Intel

Using animated logos gives companies the ability to tell users what they are all about in a simple visual representation. As companies build their digital presence, visuals are becoming an increasingly popular way to engage potential users.

4. Creative Lettering

Creative typography was one of the most popular logo design trends in 2020 that’s expected to continue to shine in the next few years. With many industries becoming flooded with competition, businesses are looking for different ways to stand out. One way companies are having success is with custom creative lettering for their logo design. 

Utilizing a creative logo design can give a company uniqueness and help them stand apart from the competition. If you’re looking to give your business a custom, unique look, head over to Arrowmailservice.com for all your professional printing needs.

Looking to Take Advantage of the 2020 Logo Design Trends?

Creating a custom logo for your business will give it an instant upgrade and allow consumers to remember the brand. By spreading brand awareness, you can solidify your companies position in its industry for years to come. The only question now is which trending logo design will you choose?

If you’re looking to get ahead of the trend with your logo design, check out the rest of our website for tools and resources to help get you started.