Did you know that almost 60% of top companies such as Nike and Ford use combination logos? These logos appeal to the general public and make a strong, long-lasting impression. Combination logos consist of a small piece of text and an image or symbol. Following certain logo trends are great if you want to redesign your logo, but you should also be mindful to avoid costly mistakes.

For example, various companies redesign their logos and make them too complicated. This can confuse fans and make them lose their appreciation for the company. Keep reading this article to learn what mistakes to avoid when it comes to redesigning brand logos.

Not Making It Suitable for Various Mediums

You probably already know that a logo should display well on different backgrounds such as white, black, or blue. When you redesign your logo, make sure that it’s consistent across all mediums. It would be a pity to design a really beautiful logo just to realize that it doesn’t display well when placed on a dark background. 

Test your logo ideas on various mediums to see if its message remains consistent. For example, your logo might look well on colored backgrounds, but when converted to grayscale it might lose its meaning. Make sure that this doesn’t happen, otherwise, your clients might have an unpleasant surprise later on.

Not Keeping It Simple

There is a fine balance between a simple, powerful logo and a complex, confusing one. When redesigning a logo for a company, make sure that you don’t add too many elements. Your logo should only have 2-3 colors maximum and feature simple visual elements. It shouldn’t look like a Christmas tree because it will look bad on websites and not be easily remembered by customers. This rule is valid when you use an infographic maker to create stunning infographics for your clients too.

Copying Another Logo

Plagiarism leaves a bad impression regardless of how beautifully redesigned the logo is. There are a lot of companies out there with redesigned logos that look eerily similar to the logos of famous brands such as Google or FedEx. Make sure that your new logo is unique. Copying another logo makes people think your business is unprofessional and it can ruin the reputation of your company.

Blatantly Following Trends Without Thinking Ahead 

There are marketing trends, fashion trends, logo trends, you name it. These are great inspiration sources, but sometimes they don’t work for everyone. For example, many logo trends emphasize simplicity nowadays. 

This is great, but the logo of Mercedes Benz, for example, already looks simple enough. Redesigning this logo and giving it a minimalist feeling will only take away from its luxury appeal. Make sure that you get inspired by the newest logo trends, but don’t follow them no matter what.

Now You Know What Mistakes to Avoid When It Comes to the Newest Logo Trends

Some logo trends move you in the right direction, but you should always redesign your logos with the utmost attention to detail. Coming up with multiple logo variations and testing them on multiple mediums ensure that your final product looks stunning. 

In the meantime, don’t hesitate to check out the other articles on our website. You’ll learn more about logo redesigning, how to create infographics, website buttons, and more. 

Whether you’re a new business owner or an experienced entrepreneur, it’s not enough to have a quality product in order to succeed. Brand recognition is a stepping stone to finding loyal customers, and this includes having an eye-catching logo.

Good logos are hard to make, which is why you should think carefully before deciding to design one for your brand. Customers love consistency, which means you shouldn’t change your logo and brand identity each year.

Once they get to know your brand, they’ll remember the logo and recognize your products when they see them. Finding the perfect logo for your company can be essential to your success so take your time with the creative process.

Wondering why logos are important for brand recognition? Keep reading to find out.

It Makes A Lasting First Impression

First impressions are essential in business, so you should strive to make a lasting one with your customers. If you have a badly designed logo or even no logo at all, you’re sending a message to your customers that you don’t care to invest in your business.

If you’re a new business owner and can’t afford a professional logo designer, try Adobe Spark’s logo creator. You can create a logo in minutes that you can use on all platforms and start building a brand identity from the get-go.

It Defines Your Brand Identity

The purpose of a logo is to build brand awareness, but it’s also the foundation of your brand identity. You’ll be using your logo on everything from your website, products, business cards, and mail correspondence. This is how customers start to recognize your brand whenever they come in touch with it.

Your brand colors, typography, and style should be present in all your brand materials, including the logo. This consistency will help you tell your brand story and define your brand identity.

It Helps Build Customer Loyalty

Many of the world’s greatest brands have simple logos that you recognize and trust whenever you see them. This is also why you trust the products they sell – a logo is a sign the company can be trusted, which is the basis of customer loyalty.

Take Nike for example – they sell sports equipment as a product, but more importantly, they also sell a promise of quality and performance. This is how they’ve built a loyal customer base that proudly wears Nike’s logo on their clothing.

It Makes Your Brand Stand Out

No matter what industry you’re in, you have competition, and in highly-saturated markets, it’s hard to stand out. This is where the importance of logo design comes into play.

Your logo can help your business and brand catch the eye of potential customers in a sea of competitors. Go for a bold, modern, and non-typical style if you want to differ from everyone else.

Want Your Brand to Stand Out? Leverage the Power of Good Logos

To understand the importance of good logos, consider the logos of famous brands and companies. They’ve built entire empires and it all comes down to brand recognition and brand loyalty.

Need more logo inspiration? Read some of the other articles on our website where we share the latest industry news and trends.

Did you know there’s a famous logo that is uploaded to Instagram 10,000 times every day? Even more amazing is that it’s done by the company’s loyal customers, not their marketing team!

The Starbucks logo, stamped on every cup they sell, makes a frequent appearance on this influential social media platform. That’s how powerful a logo can be.

When it comes to your restaurant logo, you can’t go with something boring and generic. We’re going to show you how to create your own custom logo that turns heads and brings in new customers.

Know Your Brand

Rule number one of branding: know yourself. It’s not just the kind of food you’re offering; it’s about values and emotions.

Do you want your customers to feel comforted by your home-cooked meals? Are you trying to attract an upscale clientele interested in cutting edge cuisine?

Your logo has to be able to convey these values. Keep them in mind when working out your look.

Color Matters

After you know how you want people to feel about your brand, it’s time to pick a color. Colors do a lot of heavy lifting when it comes to making an impression on potential customers.

For example, the color red is youthful and bold, and green is healthy and fresh. Do your research on what each color means in the marketing world and choose accordingly.

Fun with Fonts

Fonts are a place where you can get creative when it comes to designing restaurant logos. You can play around with the words in the logo or even simplify it down to a single letter.

If your restaurant has your name, you can make the font look like your signature. Or you can do like McDonald’s, which makes the M into the famous “golden arches”.

Check out the different styles of fonts you can use or even create your own. If you’re using a free online logo maker, they usually have font packs you can download and add on.

Beyond Logos

Your restaurant logo needs to go beyond just a font. Think about the symbols associated with your restaurant and how they can be repurposed for different branding opportunities.

For example, Olive Garden restaurants have an olive branch in their name. On the menu, they put the olive branch next to items they want to single out.

Can your restaurant be boiled down to a recognizable symbol? When people see it, do they automatically associate you with it?

Your branding goes beyond just the logo. Keep this in mind to create an instantly recognizable design.

Your Perfect Restaurant Logo

Don’t be in a rush to nail down your restaurant logo on the first try. With care, time, and effort, you can create something lasting that will stick in people’s minds.

Your logo is often the first impression someone has of you. You need something that will get them through the door to give you a chance.

Now that you’ve got a great logo in mind, let’s build one together. Check out our tutorials to start creating your brand’s new look.

Let’s be real: when it comes to businesses, everyone does judge a book by its cover. 

That’s why promoting your logo and brand are some of the most important marketing methods around. However, many businesses don’t know the best way to get started.

Interesting in promoting your own logo and brand like never before? Keep reading to discover the best marketing tricks around!

Valuable Content

By now, you know that what your customers really crave is content. But certain forms of content marketing are more effective than others.

To a customer, the most valuable content is the kind that helps them out. This includes infographics, “how-to” videos, or even just blogs that help them save money.

Once you help someone out, they will be likelier to remember who you are. And if your website and other content is sporting a memorable logo, they will remember that logo as well.

Social Media Icons and Backgrounds

In our increasingly digital world, more people interact via social media than ever before. Because of this, details like your social media avatars and backgrounds are a crucial part of your online identity.

That’s why you should incorporate your logo into social media. As marketing goes, it’s simple and eloquent: people will see that logo every time that you make a post. And when someone shares your content, even more people will notice your logo.

This is a good “two for one” strategy because it builds awareness of your brand and your logo at the same time.

Promotional Items

So far, we have focused on digital marketing. But for local marketing, there is nothing quite as effective as promotional marketing.

In fact, research by Promotional Products Association International found that after receiving a promotional product, 79% of consumers are likely to research the brand. And 83% of people are likelier to do business with the company that gave them something.

To really show off your logo, you can give away useful items like t-shirts, drink holders, and custom pins. These items satisfy your customers and also serve as conversation starters, turning those happy customers into ambassadors for your brand.

Influencer Marketing

When you want to really build your brand, you don’t have to do it on your own. In fact, one of the most effective methods is to embrace influencer marketing.

As the name implies, this is all about finding a relevant online influencer and getting them to help promote your product. Some influencers may only want promotional products in return, but others may require direct payment.

When you have a popular influencer building your brand and showing off your logo, it can do wonders for your online appeal. Such influencers are the real tastemakers of the digital age, and this is your chance to win over a large chunk of their fans.

Marketing Tricks: The Next Level

Now you know the best marketing tricks to build up your logo and brand. But do you know who can help you completely redesign your logo?

We specialize in helping companies stand out in a crowded digital landscape. To see how we can help you redesign your brand, check out our online Logo Maker today!