Our environment is undergoing rapid degradation. Aside appalling findings by Environmental scientists as regards the receding mass of ice at the polar region, a potential cause of flood disasters, air pollution which brings about health issues such as cancer of the lungs is also on the increase. Robert Orben puts it this way: “There’s so much pollution in the air now that if it weren’t for our lungs there’d be no place to put it all.”
In addition, heat wave, a result of global warming is being experienced in different parts of the globe, culminating in upsurge of health cases such as skin cancer. There is also rise in cases of malaria and dengue fever especially in the tropics.

Now the battle line is drawn. We have to fight for preservation of our environment like never before, and one of the instruments which can actually help us in the realization of an environment, clean and green, is creating incisive logos for environmental campaigns.

Logo in environmental sustenance? An inquisitive person is likely to ask. But we must not at all forget the power embedded in such forms of design. In reality, logos have the potential to create long-lasting effects that thousands of words will not establish.

Hence, we can succeed in educating people concerning remedies such as recycling and reusing and make them adopt eco-friendly practices. With these among others, we can reduce carbon footprint and make our world a better place to live in.

One of the principal aims of a logo designer or creator is to come up with a design that will send a message of reality to every viewer. One of the ways to achieve this is to follow the 3D concept.
As a matter of fact, tools are fast springing up that can allow logo designers to really generate impressive 3D designs. Two of the most popular software Packages that can be used for 3D designs is Corel Draw and Photoshop.
Another graphic design tool is the Xara 3D 5. Hence it just seems that we have all it takes to design enthralling logos at our finger tips.
To be candid, 3D logos to an extent have a wide spectrum of applications. They can be used on newsletters, business cards and bill boards among others. And really, such dimension of graphics can bring about rewarding experiences for a company since it goes a long way to create lasting impressions on the public. That actually means that the number of clients of a company can actually be increased by adopting a 3D logo. However, the aim of embracing such a logo will be defeated if simplicity is put aside. Also, showcasing products and services to a target audience through the logo is of paramount importance.

Behind every great design, there must be a compelling inspiration. And in utter sincerity, most of the amazing logo designs that have permeated centuries without alteration are usually products of enthralling insights.

Really, logos and emblems have over the years remained characteristic and expressive of outfits, states and nations all around the globe. Hence, there have always emerged logos which are of dominant influence since its creation, at present times and also travel tens of years into the future.

Most of the time, the inspiration behind logos are stimulating representations of political, scientific and economic prowess, foresights and goals. For instance, kingdoms and emirates in ancient times adopted images of animals such as eagles and lions, since they stand for strength and exploits. And to be factual, several modern day emblems and logos also showcase characteristic ardor which the organization or state wants to be identified with.
However, different people have different concepts as regards logos. Some believe that a logo does not have to contain highly convoluted images to make lasting impressions. On the other hand, many others endorse the school of thought that human beings are easily captivated by images.

Solely, whichever form a logo may assume, the principal consideration should be the idea and the stimulus behind it. This is because it is actually the inspiration behind a logo that will keep it traveling into the hearts of the people and the future.

There are diverse schools of thought as regards logo design. While some believe that a logo should be modest and unadorned, some are of the opinion that for a logo to make much sense, it must be made up of intricate convolutions. On the other hand, notions are principally determined by temperament and experience, and really views about logos are not exceptions.

For that reason, in the heat of this debate concerning how logos should look like, actually nobody wins because everyone has the right to independent perceptions! If all the logos of the several outfits, organizations and states are as simple as the Nike or the IBM logo, or highly convoluted like the firefox or the great seal of the United States, then variety which is the spice of life will be missing.

It is therefore critical at this junction for all to thread the path of creativity. As a matter of fact, creativity is the source of the charm that logos radiate. It appears that it is the “mind” behind a logo that actually counts and not just enthralling designs.

Hence, simple or complex, a logo must convey the very “heart” of what it stands for. That is its essence.