We can all think of logos that we’d recognize anywhere.

Popular company logos like these helped to build brand recognition, connect with a wide market, and they’ve stood the test of time.

But they also required lots of thought and planning. Want to learn more?

Take a look at the meanings behind some of the most recognizable logos out there.

Mount Adidas

There are lots of different logos, all representing lots of different companies — from those selling the best vacuum cleaner to those providing carpet cleaning services.

But we all recognize the most popular company logos, which include Adidas’ triangular shape of three stripes. But did you know it’s actually a mountain?

It was created to represent the constant challenges that athletes have to overcome in order to become legends.

The Arrow Of Amazon

Everyone can recognize the yellow, smiling arrow of amazon.com. But look a little bit closer. Did you notice that the arrow is actually pointing from the “A” to the “Z.”

This shows that Amazon has it all, from A to Z — a claim they’ve certainly proven to be true!

The Secrets of FedEx

This is another arrow-themed discovery. Look carefully at the letters of the “E” and the “x.” You’ll notice that in the space, an arrow pointing forward is formed! This is meant to show that no matter what, FedEx will keep your packages moving forward in the delivery process.

The Nike Swoosh

The lesson from this logo? Don’t ever underestimate new talent. Carolyn Davis, the woman who designed the iconic Nike “Swoosh,” was still in design school when she was asked to create a potential logo for the brand.

The price Nike paid for one of the most recognizable symbols on the planet? $35.

Don’t worry, though — Carolyn later was rewarded with 500 shares of the brand’s stock.

The swoosh also illustrates the importance of designing a logo with your specific products in mind. Nike knew they needed to create something that could be visible from anywhere — even on a shoe!

This is certainly something to keep in mind when creating your logo, whether you’re selling apparel or household items. It’s also a reminder that sometimes, simplicity really is the best option.

Wendy’s Real-Life Connection

In logo design, it always helps to create something that helps you to tell a story.

Case in point?

The smiling, red-headed pigtailed girl of Wendy’s logo. It’s actually a portrait of the daughter of the company’s founder.

Learn From The Secrets Of Popular Company Logos

These facts aren’t just interesting nuggets you can pull out on your next date. These popular company logos show that everything is intentional, tells a story, and usually connects to the history or overall message of the brand.

You need to apply that same attention to detail to your own logo design process.

For more tips and inspiration, check out our branding and design blog.

When you’re ready to start creating, use our free online logo maker tool to ensure your logo represents your company in the best light.