Doesn’t matter if you are big or small. You are a brand. And to make it emerge on your field and market you need to use some branding strategy. Branding is the visual strategy that every entrepreneur must consider for the business recognition and growth. Brand is how people interpret your business. So, defining and positioning the perception of your name and products on the market is essential.

Maybe you don’t think this is something you should worry about. However, in 95-99% of private companies cases branding is the differential for growth, new clients and the market approach. Doesn’t matter how cool is your product. If you don’t create an identity to it and start spreading this information, your company is not going to rise. So pay attention to this branding tips to stand out.

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Following the guide of 5 steps to create a credible logo, today we are going to see some tips and steps on how to name your business. So after the planning part is over and you have defined your objectives, goals and mission, you can start thinking about naming your business. It’s a big deal because they are often the first touchpoint between consumers and your brand.

Some people think that naming a company is some kind of creative moment or insight some genius had. But it’s actually a lot of work, research and steps to follow.

1 – Brainstorm
Let your mind work and write down all the ideas that you and your team come up with. If you take it seriously, this will take you to dozens of names.

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