Most restaurants run on a 3-5% profit margin. Because profitability is such a challenge to maintain, you have to find ways to cut costs. If you’re not making as much money as possible, you’re losing money.
Some new restauranteurs get fooled by early sales numbers, thinking that initial monthly profits are signs of a well-run business. It isn’t. To expect a long-term profit, owners must take a deep dive into their numbers and find ways to slash costs without compromising consistency.
Restaurant signage is one of the ways you can do this. Do you know how digital menus can make your restaurant more profitable? Read on to find out.
Branding
The best restaurant signage should be one of your best marketing tools. A bright digital menu visible through a street-facing window will attract walk-in guests.
Curious customers are the lifeblood of the industry. You have to find ways to get people through your door, and a menu sign can do just that.
Cost-Cutting
Are you a restaurant with a seasonal menu? Does your chef like to change ingredients and experiment?
Menu printing can be a drag on your bottom line. Professional printers cost a lot of money, and you will lose money if you have to print more than once a season.
Printing in-house also presents a profitability issue. Paper and ink all cost significant money.
Easy Updating
These digital menus allow you to remove 86’d menu items with a push of a button. You can also add new dishes without worrying about printing new menus.
Your staff and your establishment will never have to say, “Sorry, we’re out” to another customer again.
Your menu will never be outdated.
Cuts Waste
Did you know the average American uses over 700 pounds of paper each year?
Why are we using that paper, for what? Cutting our reliance on paper and paper products helps us cut down on space needed for landfills. It also helps slow and prevent deforestation.
Paper menus are some of the most wasteful items in America. Think about it. They get stained and dirty and thrown away.
Why not do your part to help the environment when you buy restaurant signage? Using your digital menu to show your values is one of the best marketing tips, too.
Unique Touch
The food might be delicious and the service impeccable, but diners are tired of the same restaurant experience.
For your restaurant to make and sustain profitability, you have to offer a unique experience to your guests. That’s why it’s crucial to create restaurant signage that highlights your strengths and provides your guests with something they won’t get from your competition.
Digital Menu Boards: The Future of Restaurant Signage
Like flaming coffee and Banana’s Foster, paper menus will soon be a thing of a restaurant’s past.
Don’t wait to get in on the cutting edge of the service industry. Invest in digital restaurant signage today.
Do you need more restaurant news? Check out the rest of our page.
