The apple logo is one of the most recognizable icons today.  It’s a symbol that can already be equated to quality and excellence but one thing that you should also think about is why it is so identifiable to the company? And the irony of it all is that the idea of a fruit is so far fetched from a company offering computer products and gadgets, yet people still know what this sign represent.

It is due to the simplicity of this icon (with of course offering superior products).  Over time this sign easily seeped in to the minds of the people.  Their symbol didn’t start as a simple design that we see today, in 1976 it actually started as an elaborate picture of an apple tree and wrapped around it are the words “Apple Computer Co.”.  The company immediately saw the problem that it was too complex and it will have a hard time in blending it into the market.

This computer mogul on that same year decided to be represented by a plain, two-dimensional drawing of an apple with a cleverly placed “bite mark” on its right side.  This symbol already removed any complex lines or curves from their previous model and gave it a spectacle of colors. In 1998, they again decided to tone down on their logo’s bright colors and made a move to make it even more simpler.  We now see their symbol as the aluminum inspired, chrome polished icon that still resembles the same image they had in 1976.

The apple was chosen to symbolize the company basing it on the biblical story in which the apple represents the fruit of the tree of knowledge.  That is why this fruit is a fitting choice as their visual image and with the correct mindset and business strategy; they are now backed up by an illustration that, as simple as it may be, is still one today’s most familiar logos.