Do you know what to consider when designing a logo? When you do, you guarantee a well-designed logo, potential clients, and a clear message of how your business can serve people. You should focus on your message, objective, product, spark to create your logo design, but you should also look at the logos of other businesses in your industry to avoid copy and to know what is working or not.

There are basically three kinds of logos you can do:

• Font-based logos (just your company name or initials);
• Illustrated logos (that literally illustrate what your company does);
• Abstract graphic symbols.

Doesn’t matter which one do you relate better or if you match them up, they are all acceptable and very much used all around. But definitely don’t use clip art because they bring a lazy, old, outdated impression. Neither trendy looks. They may seem cool and maybe they match a teenager brand or other special ocasions, but you have to use it carefully. So read carefully this 4 suggestions I have for you:

1) KEEP IT SIMPLE

A simple logo design allows easy recognition and let the logo to be versatile and memorable. And don’t forget: simple does not mean easy! Actually it’s hard to get concise, simple and memorable, the secret key is to have the branding briefing very well defined.

2) BE UNIQUE

This is one of those often said but rarely followed tips. Being unique means to be easily identifiable. But instead of trying too hard, the tip is to think out-of-the-box.

3) COLOR MATTERS

Try not to exceed three colors unless you decide it’s absolutely necessary. Make sure you do a color study (link infografico cores). Look at your logo in one-, two- and three-color versions. Colors are the essence of any visual representation and have the power to affect feelings and emotions.

4) HAVE A STORY

Ideally, a good logo has two stories to tell: one, the obvious one, and second, the hidden one. Basically, if you can show your clients that the logo you have designed is not simply a shallow piece of artwork but consists of deep thinking and meticulous ideology, they’ll love it, even if it is something simple.