You’ve probably been using text in logos for as long as you’ve pushed pixels around. But you may still be wondering, is it ok to use a text logo? Well, in many ways, it depends on what you’re trying to achieve.
After all, there are many advantages and disadvantages to using both text and image logos. That’s why it’s important to be more in tune with the direction of the brand.
To learn more, simply keep reading to find out what types of logos work where!
When to Use a Text Logo
There are a few cases when a text logo may be your best option. If you have a very simple product or service, a text logo may be all you need to communicate what you offer.
It can also be a good choice if you want to convey a certain feeling or tone with your branding. For example, a handwritten logo can convey a more personal or friendly feeling than a graphic logo.
Also, it comes down to what you want your logo to say about your business. If a text logo will best communicate your message, then go for it!
You can also use a text logo generator. They have an ever-growing collection of text logo templates to create a logo that stands out for your business.
When to Use an Image Logo
There is no definitive answer for when to use an image logo, as it ultimately depends on the brand and what image would best represent it.
However, some general guidelines can be followed. If the company name is short and simple, an abstract logo may be unnecessary and could even be detrimental.
On the other hand, if the name is long or difficult to pronounce, an image logo can be helpful in creating a more memorable and visually appealing brand. Also, it is up to the company to decide what would work best for them.
The Pros and Cons of Text Logos
There are a few pros and cons to text logos. Most of the pros have to do with the fact that text logos are usually cheaper and easier to create than image-based logos. They can also be easier to remember, as people are more likely to remember words than they are to remember images.
On the downside, text logos can be difficult to read, particularly if they’re not designed well, and they can be less versatile than image-based logos. For example, it can be hard to use a text logo on a social media site where you can only upload images.
The Pros and Cons of Image Logos
There are pros and cons to using image logos for businesses. While text logos can be easier to read and remember, image logos can be more eye-catching and memorable.
Image logos can also be more versatile, working well on both digital and print materials. Also, the decision of which type of logo to use depends on the brand and what will work best for it.
Learn More About Text Logo and Image Logo Today
There is no set answer for when to use a text logo vs image logo. It depends on the brand and what will work best for them. A good rule of thumb is to keep the company logo simple and easy to understand.
The most important thing is to be consistent with the logo across all platforms.
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