You have a company, created your social media channels but don’t know how to link online and offline communication? Well, branding strategies are also responsible for planning and deciding about social media. Projects in social media should seek the correct approach for the relationship with the user always maintaining the brand promise. Design thinking is also an interesting pillar to be applied in brand management to improve social media.
For this, we have some steps to be followed that guarantee the effectiveness of the selected strategies and channels for your brand.
It is important to know your audience and make good use of monitoring tools, avoiding restrict yourself to the analysis of feelings. Most important is to understand who the brand is and for what purposes the investments are destined. As we have already mentioned here.
Plan your media together
Understand the behavior of your target audience and set clear goals. This will help you achieve the goals you want to. Social media is a great tool, but you need to establish rules and strategies to make it work properly. You need to invest time and, sometimes, money.
More important than conquering media, is to keep it up with. A solid audience gets the user to understand dialogue with your brand. If you do, feel free to test potential product, sub-brand, layout, product news. Engagement created from the transparency of relationships gives a brand the opportunity to ask before putting it on the market.
Delivering and maintaining consumers’ experiences with your brand help build your reputation. Transparency will be a consequence of the value generated. For this to be a successful process, the brand must focus on the user, making the values tangible and keeping attention in the environment in which it is.
Branding is able to aggregate values such as trust, identity, and purpose, as well as creating dialogue and closeness to the target audience.
Sharing related content
This can be an essential factor in building credibility, and in winning new fans. People often reproduce information from their influencers, so choose your partners very well so that your page can get some of their followers.
Partnering with related content pages can be a good strategy to gain the trust of those who already have authority in the industry. Pages that indicate the reading of other people’s content are more likely to win adepts.
Social networks have a feature that other channels do not have: there are no barriers to suggestions, positive feedbacks or criticism.
Consumers like to get an answer almost immediately, regardless of the channel. So make good care of your customers on every possible channel. However, try to maintain a special treatment in social networks. Not different from your usual guideline, but create a pattern for all the possibilities (criticism, complaint, thanks, doubts) and follow it. This is the better way to keep your company consistent and trustful.
Generally, the public engages more with content that they accept and videos are often heavily shared and viewed. For this reason, Snapchat and Instagram have been gaining more and more users. Use this tool to promote your company culture and to show people that you are human. That your company is built by people, and good people, that care a lot about their clients. It brings a sense of connexion and virtual friendship that develops trust between your brand and your customers.
Analyzing social networks as a real-life escape, and a place where people search for distraction and entertainment, good humor is indispensable for any brand that is present in the online world. It’s a more informal way to strengthen your relationship with your audience.
Tell a story through social media. Be it in videos, photos, blog content, humor or your process of work. People will understand better your company and what you do to the world. It all starts with a branding strategy and planning, then you will get the best results.